It’s been almost 20 years since the advent of Bluetooth® technology and since then it has transformed the way we live, work and play. From its roots in audio and consumer electronics, Bluetooth has grown into something much bigger. Yes, Bluetooth started the wearables revolution by making it easy to connect your smart phone to a fitness tracker or smart watch. Yes, Bluetooth brought the smart home of the future that much closer to reality today. And yes, Bluetooth is changing the way we experience the world around us with inexpensive beacons giving us information based on where we are and what we might need at that time. In all these ways and more, Bluetooth has gone from a novelty to something indispensably relevant to everyone’s life. In short, Bluetooth is the technology that’s making the Internet of Things (IoT) accessible to everyone.

And just as Bluetooth® technology is evolving to meet the needs of the future, the Bluetooth brand is evolving along with it. Starting today, you will begin to see an important change in the way we talk about Bluetooth and the imagery we use to express what our brand represents. From the beginning we’ve championed the idea that innovations can accelerate faster, and technologies can reach further if everyone and everything worked together. We stand for collaboration, sharing, innovation and the power of “collective creation.” Our unique approach and position in the industry makes Bluetooth an essential catalyst for the ongoing development of the IoT. You’re going to hear from us regularly on ways to accelerate IoT deployment and how to make it a rich, positive experience for people everywhere.

You’ll also be seeing a new, more vibrant “Bluetooth Blue” in our logo and along with it a new tagline, “unthinkably connected,” which represents the unimaginably possible relationships Bluetooth can create between people and technologies. The new tagline sets an expectation in the mind of the public about what Bluetooth can do to make their lives better. Unthinkably connected symbolizes a brand that makes the unimaginable possible, is ever-present, yet is simple to use without having to consider, wonder or worry about.

And that unthinkably connected world is coming sooner than you think. Because of our foundation as a champion of human innovation, Bluetooth continues to inspire new generations of innovators who are making the world a little bit better and more livable with this remarkable technology. Innovators like Sanjana Shah who is working on a new sensor to alert people to the threat of floods, Josh Kaplan who created a new Bluetooth® keyboard to help the blind, or Rohan Suri who created a Bluetooth application which revolutionizes the way the world tracks the spread of infectious diseases. These are just a few examples of why the unthinkably connected world of the future is going to be a better place and why we’re so excited to be a part of it. 

How Global Standards Underpin the IoT

The IoT will be one of the planet’s largest and most complex machines. And…

Auracast™: Broadcast and Share Audio Seamlessly

Join a walk through of the Auracast™ Experience showcased at MWC 2023 to see…

Audiology Meet Auracast | HearTech2023

Auracast™ broadcast audio is a new Bluetooth® capability that will deliver life-changing audio experiences.…

Maintaining Lighting Control Means More Than Managing Lighting

When someone mentions control in terms of lighting, chances are the listener thinks of…

The Auracast™ Experience Goes Global

Earlier this year, the Bluetooth Special Interest Group (SIG), in collaboration with several Bluetooth®

3 Bluetooth Innovations That Will Have Major Market Impacts

A globally recognized standards body, the Bluetooth Special Interest Group (SIG) supports industry-leading companies…

What is Bluetooth Beacon Technology and How is it Used?

Bluetooth beacon technology is responsible for innovative monitoring and tracking techniques with which companies…

Large Scale Bluetooth Mesh Testing

Reliability and latency are the key parameters to be optimized to achieve a seamless…

ABI Snapshot - 2023 Bluetooth Market Update

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

Retail Pharmacy

A leading retailer is collaborating with Wiliot, an ambient Internet of Things (IoT) pioneer,…

Using Bluetooth in Location Tracking Devices

Bluetooth ranging technology, which uses the distance between one or more devices through signal…

2023 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

The State of Sound: Soundbites

In this Soundbites edition, we focus on the role of Bluetooth® LE Audio in…

Using IoT Sensor Technology to Produce Stronger, Healthier Colonies and Improve Pollination Outcomes

Honeybees are excellent pollinators and a critical part of food production. In fact, 75%…

Bluetooth® Core Specification Version 5.4 - Technical Overview

This feature overview summarizes and explains the updates introduced in Bluetooth®️ Core Specification Version…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Featuring data and research from Strategy Analytics, this report helps readers and decision makers…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…

 Get Help