Our Vision

A connected world, free from wires.

We believe in a world where everything and everyone that wants to connect, should be able to do so in a simple, secure, and wireless way.

Our Mission

In support of our vision and member companies, the Bluetooth SIG expands Bluetooth technology by fostering member collaboration to create new and improved specifications, drives global Bluetooth interoperability through a world class product qualification program, and grows the Bluetooth brand by increasing the awareness, understanding, and adoption of Bluetooth technology.


We extend the capabilities of Bluetooth technology.​


We drive Bluetooth interoperability​.​


We grow the ​ Bluetooth brand​.​

Our Guiding Principles

When companies are deciding where to invest their resources (time, people and money), they choose Bluetooth, because we strive to be a community the best want to be part of and a standard the best want to build with.


Bluetooth is a professional, global organization where productivity flourishes and things get done. We prioritize work initiatives, supported and driven by our member organization, while being transparent and data driven with everything we do.

We believe that the best ideas and perspectives are formed from a community comprised of a diverse range in individual skills, perspectives, experiences, and cultural backgrounds. Ranging from start-ups to established global organizations, we work together to make the world a more connected, interactive community.

The Bluetooth community is a place where people are respected and encouraged to learn and grow. From members, to developers, to our employees—Bluetooth strives to be a champion for individual and professional development, and a catalyst for you to become a leader of the organization.

Thought Leaders

With more than 8.2 billion Bluetooth products in use, the brand is recognized by 92% of consumers globally. This awareness didn’t happen overnight. We are strategic in the development of the technology, and believe in creating a standard that is focused and done right. We work to be thought leaders in the wireless industry and foster success through mutual cooperation, sharing of ideas, and engagement with our community of experts across cultures and disciplines.

The possibilities of Bluetooth technology are endless. As such, we want to be a standard where it’s easy to innovate on the specification to support whatever new ideas you may have. We do this by ensuring we have the best process in place and the right tools available for you to use.

We seek to be a standard where anyone, anywhere can easily develop a Bluetooth product and quickly bring it to market. We do this by:

  • enabling developers to truly deliver innovative products while also guaranteeing global interoperability
  • offering tools and training to support developers to quickly get their products to market

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