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For more than a year, Auracast™ broadcast audio – a new Bluetooth capability that will enable next-level audio experiences and help your world sound better – has been a hot topic of conversation for analysts, media, and market experts around the world. The promise of Auracast™ broadcast audio to deliver life-changing audio experiences – letting you share your audio, unmute your world, and hear your best – has been at the forefront of the latest industry publications and market research.

Between a virtual wave of new articles being written about the possibilities Auracast™ broadcast audio will unlock and a global events series that provides attendees with a hands-on demonstration of how this Bluetooth innovation will revolutionize wireless audio, the praise for this new technology has been overwhelming.

Retrofitting to Support Auracast™ Broadcast Audio

As we near the end of the first half of 2024, more and more Auracast™ receivers (earbuds, hearing aids, headphones, and speakers) are coming to market. However, there’s been some concern that the lack of widely available Auracast™ transmitters (phones, tablets, PCs, TVs, sound systems, and stand-alone systems) is slowing down full market adoption.

Recently, ABI Research released a report, Auracast™ Broadcast Audio Retrofit Solutions and Opportunities, that examines the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices.

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NEW REPORT

Auracast™ Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices.

SEE THE REPORT

Retrofit Solutions and Opportunities

According to the report, there are more than 60 million venues globally that could potentially benefit from assistive listening or augmented audio experiences. Some of these venues may support multiple use cases, ranging from assistive listening solutions to silent TV use cases, or the emergence of new audio experiences. With the potential for multiple audio transmitters per venue, this equates to a large potential total addressable market (TAM) for retrofit Auracast™ broadcast audio solutions.

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The report goes on to note that long replacement cycles mean that it could take several years before these audio systems, silent TVs, and other public audio sources are embedded with Auracast™ broadcast audio capabilities. Fortunately, there’s an interim solution. New Auracast™ receivers can be combined with applications that can run on legacy smartphones to accelerate the market, letting companies ship Auracast™ earbuds today, increasing market reach, and growing user awareness.

Retrofitted solutions offer the promise to enable both new consumer-facing and assistive listening experiences without needing to wait to replace existing audio systems with ones embedded with Auracast™ broadcast audio. When compared to alternative assistive listening technologies, Auracast™ broadcast audio solutions can be deployed simply, at a comparatively low cost, and provide unique audio experiences to users of both assistive listening devices and mainstream consumer headsets.

Major benefits of creating retrofitted transmitter solutions include:

  • The ability for venues to enable hearing accessibility and enhanced visitor experiences relatively simply without the need to replace or upgrade all devices
  • Multi-functional transmitters/dongles can be used for both public and personal use cases within the home. This can help reduce design complexity, enable shared development cycles, and bring greater return on investment (ROI)
  • Personal and public venue Auracast™ deployments have the potential to benefit each other while using similar solutions that can enable sources and receivers to transmit and hear Auracast™ broadcast audio streams

The ABI Research report outlines various hardware options and solutions tailored to specific use cases, evaluates market potential across various venue types, and maps specific use cases to venues that are particularly conducive to retrofit solutions.

See the full report.

Master Icon File Paper

NEW REPORT

Auracast™ Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices.

SEE THE REPORT

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この1年以上にわたり、新次元のオーディオ体験とより豊かな音の世界をもたらすBluetoothの新機能、Auracast™ ブロードキャスト オーディオ世界中のアナリスト、メディア、市場関係者の間で話題となり、注目を集めてきました。Auracast™ ブロードキャスト オーディオが約束する画期的なオーディオ体験オーディオ共有」「ミュート解除」「最高の音で聴くは、最新の業界誌や市場調査レポートで大きく取り上げられています。 

Auracast™ ブロードキャスト オーディオが解き放つさまざまな可能性に関する新たな記事が絶え間なく登場する一方で、このBluetoothのイノベーションがワイヤレスオーディオをどのように変革するかを実際に体験できるイベントが世界各地で開催され、Auracast™ ブロードキャスト オーディオに寄せられた称賛と反響は圧倒的なものとなっています 

後付けソリューションでAuracast™ ブロードキャスト オーディオに対応 

2024年前半も終わりに近づいた今、Auracast™受信機(イヤホン、補聴器、ヘッドホン、スピーカー)がますます多く発売されています。その一方で、Auracast™送信機(スマートフォン、タブレット、パソコン、テレビ、音響システム、専用システム)が広く行き渡っていないことが本格的な普及を鈍らせているのではないかという懸念もあります。 

最近、ABI Researchから「Auracast™ Broadcast Audio Retrofit Solutions and Opportunities」(Auracast™ ブロードキャスト オーディオの後付けソリューションとその可能性)というレポートが発表されました。このレポートでは、公共の場で費用対効果に優れたAuracast™の後付けソリューションを用いることによって、Auracast™による新たなオーディオ体験の拡充や聴覚補助強化を実現し、Auracast™送信機および受信機の普及を加速させる可能性を検証しています 

後付けソリューションとその可能性 

同レポートによると、聴覚補助やオーディオ体験の拡充がメリットをもたらす可能性のある施設は世界に6000万以上あるとされています。施設によっては聴覚補助から無音テレビまで複数のユースケースに対応したり、新しいオーディオ体験を生み出したりすることも考えられます。一つの施設が複数のオーディオ送信機を備える場合もあることを考えると、Auracast™ ブロードキャスト オーディオの後付けソリューションには膨大なTAM(最大獲得可能市場)が存在します。 

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レポートが注記するように、設備の交換サイクルが長いため、音響システムや無音テレビをはじめとする公共の音源設備がAuracast™ ブロードキャスト オーディオ機能を標準搭載したものに変わるには数年を擁する可能性があります。しかし幸いなことに、暫定的な解決策があります。Auracast™受信機と、従来のスマートフォンで稼働するアプリとを組み合わせることで、市場の動きを促進する方法です。こうすることで、すぐにでもAuracast™対応のイヤホンが出荷でき、市場のリーチを拡大してユーザー認知を高めることができます。 

つまり後付けソリューションを活用すれば、現在既存のオーディオ装置がAuracast™ ブロードキャスト オーディオ搭載の装置に交換されることを待つ必要はなく、消費者用・聴覚補助用の両方で新しいオーディオ体験の実現を約束できます。他の聴覚補助技術と比べると、Auracast™ ブロードキャスト オーディオのソリューションは導入が容易かつ比較的低コストで、聴覚補助デバイスや消費者向けヘッドセットのどちらのユーザーにも、Auracast™ならではのオーディオ体験を提供できます。 

送信機の後付けソリューションの主な利点には、以下のものがあります。 

  • 施設内の全機器を交換・アップデートすることなく、聴覚アクセシビリティの実現と訪問者体験の向上を比較的シンプルに図ることができる。 
  • 多機能な送信機/ドングルを、公共の場、家庭での私的な使用のどちらのユースケースにも使用できる。それにより設計の複雑性が減り、開発サイクルの共有化が促進され、投資に対するリターン(ROI)を高めることができる。 
  • 個人用と施設用のAuracast™の導入は、音源と受信機が、Auracast™ ブロードキャスト オーディオの音声配信を送信または聴くことを可能にする類似のソリューションを使用することで相互にメリットをもたらす可能性がある。 

ABI Researchのレポートは、ハードウェアに関するさまざまな選択肢や特定のユースケースに合わせたソリューションを紹介し、多様な施設の種類別に市場の可能性を評価し、特に後付けソリューションに適した施設について具体的なユースケースを概説しています。 

レポート全文はこちら 

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