Blog Post
The Bluetooth SIG establishes an entity in China
Earlier this month, the Bluetooth Special Interest Group (SIG) set up a subsidiary in China. Bluetooth SIG (Beijing) Technology Co….
Blog Post
Sony’s insight into the future of Bluetooth® audio
Bluetooth® LE Audio, released in July 2022, generated significant market excitement and anticipation. Bluetooth LE Audio is a new audio…
Blog Post
Sydney Opera House now offers Auracast™ broadcasts
One of the world’s most iconic architectural masterpieces and a global symbol of creativity and culture, the Sydney Opera House…
Blog Post
How Bluetooth helps fulfill the essential need to connect
Bluetooth is more than just a technology — it’s a community of some of the world’s best minds and organizations…
Blog Post
Bluetooth is creating a better world through connection
More than a technology, you might be surprised to find out that Bluetooth is also a community of thousands of…
Blog Post
How QR codes can help you connect to an Auracast™ broadcast
Amongst the many changes brought about in the wake of the pandemic was the resurgence of the QR code. During…
Blog Post
Bluetooth® Core Specifications now scheduled for bi-annual release
For more than a decade, the Bluetooth Special Interest Group (SIG) typically released a new core specification every 18 months,…
Blog Post
Why it is important to standardize communication for Bluetooth functionality
Bluetooth is the global benchmark for safe, flexible, dependable, effortless wireless connection. Every day, billions of Bluetooth® devices are being…
Blog Post
Everything you ever wanted to know about Bluetooth® LE Audio and Auracast™ broadcast audio
Recently, Nick Hunn, chair of the Bluetooth SIG Hearing Aid Working Group, vice chair of the Generic Audio Working Group,…
Blog Post
Auracast™ broadcast audio: a major showstopper at CES 2025
For decades, CES has connected innovators, decision makers, media, influencers, visionaries, and customers across the entire tech ecosystem, and 2025…
