It’s been almost 20 years since the advent of Bluetooth® technology and since then it has transformed the way we live, work and play. From its roots in audio and consumer electronics, Bluetooth has grown into something much bigger. Yes, Bluetooth started the wearables revolution by making it easy to connect your smart phone to a fitness tracker or smart watch. Yes, Bluetooth brought the smart home of the future that much closer to reality today. And yes, Bluetooth is changing the way we experience the world around us with inexpensive beacons giving us information based on where we are and what we might need at that time. In all these ways and more, Bluetooth has gone from a novelty to something indispensably relevant to everyone’s life. In short, Bluetooth is the technology that’s making the Internet of Things (IoT) accessible to everyone.

And just as Bluetooth® technology is evolving to meet the needs of the future, the Bluetooth brand is evolving along with it. Starting today, you will begin to see an important change in the way we talk about Bluetooth and the imagery we use to express what our brand represents. From the beginning we’ve championed the idea that innovations can accelerate faster, and technologies can reach further if everyone and everything worked together. We stand for collaboration, sharing, innovation and the power of “collective creation.” Our unique approach and position in the industry makes Bluetooth an essential catalyst for the ongoing development of the IoT. You’re going to hear from us regularly on ways to accelerate IoT deployment and how to make it a rich, positive experience for people everywhere.

You’ll also be seeing a new, more vibrant “Bluetooth Blue” in our logo and along with it a new tagline, “unthinkably connected,” which represents the unimaginably possible relationships Bluetooth can create between people and technologies. The new tagline sets an expectation in the mind of the public about what Bluetooth can do to make their lives better. Unthinkably connected symbolizes a brand that makes the unimaginable possible, is ever-present, yet is simple to use without having to consider, wonder or worry about.

And that unthinkably connected world is coming sooner than you think. Because of our foundation as a champion of human innovation, Bluetooth continues to inspire new generations of innovators who are making the world a little bit better and more livable with this remarkable technology. Innovators like Sanjana Shah who is working on a new sensor to alert people to the threat of floods, Josh Kaplan who created a new Bluetooth® keyboard to help the blind, or Rohan Suri who created a Bluetooth application which revolutionizes the way the world tracks the spread of infectious diseases. These are just a few examples of why the unthinkably connected world of the future is going to be a better place and why we’re so excited to be a part of it. 

Meet Neville Meijers, the New CEO of the Bluetooth SIG

Last month, the Bluetooth Special Interest Group (SIG) announced the appointment of Neville Meijers…

Low Energy Audio – Basic One-Way Unicast Audio

This document gives an introduction to Bluetooth LE Audio by explaining the basics of…

Low Energy Audio – Using UCIs, URIs, and URI Schemes

This document describes how implementers can use the UCIs, URIs, and URI schemes in…

Using a Bluetooth LE Wireless Module to Accelerate Time-to-market

Wireless connectivity makes dumb products intelligent. Smart devices can transmit information about their surroundings…

Enhancing Engagement: Bluetooth SIG CMO Ken Kolderup Leads Team on Member Company Visit in Greater China

To foster growth and innovation throughout the Bluetooth® market and industry ecosystem across Greater…

Auracast™ Broadcast Audio Enables Barrot to Unlock Innovative Applications in Smart Car Cabins

In today’s increasingly digital and mobile world, audio consumption and sharing have become integral…

Now Available: Auracast™ Developer Best Practice Guides公開中:Auracast™開発者向けベストプラクティスガイド

When Bluetooth® LE Audio was released, it introduced broadcast audio to Bluetooth technology. This…

Building a More Sustainable, Connected World

In today’s sustainability-conscious world, where being carbon-neutral is an imperative for companies, consumers, and…

Security & Scalability: Navigating the Bluetooth LE Landscape for Retail

Bluetooth LE is a game-changer for the retail industry, enabling new levels of connectivity,…

Bluetooth Low Energy Fundamentals

The Bluetooth Low Energy (LE) Fundamentals Course is designed to give you the knowledge…

Transforming Spaces with Bluetooth LE Audio Auracast

In this video, we introduce the new NXH3675 Bluetooth LE chipset from NXP Semiconductors,…

High-Accuracy Low-Power Secure Ranging using Bluetooth® Channel Sounding

Many applications use Bluetooth-based ranging and localization using received signal strength indication (RSSI), including…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

Revolutionizing Online Order Fulfillment: Managing Mis Shipments

Discover how Wiliot, an ambient Internet of Things (IoT) pioneer, is revolutionizing the online…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

Retail Pharmacy

A leading retailer is collaborating with Wiliot, an ambient Internet of Things (IoT) pioneer,…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

NOTICE: The Bluetooth SIG updated its Privacy Policy on 6 June 2024Learn more
 Get Help