All the Essentials You Need to Brand Your Bluetooth Product
The Bluetooth® brand is globally recognizable with up to 92% consumer awareness. This is why so many companies use the Bluetooth word mark and logo on their packaging, advertising, and marketing materials. When consumers see the Bluetooth brand, they know the product is trusted and will work with any of the other Bluetooth products they already own.
The Bluetooth Brand Guide
The brand guide contains all the essentials you need to market your Bluetooth product, including the color breakdown for print packaging, how to use the logos, and other guidelines. The zip file contains the most recent brand guide in English and its translated versions (Simplified Chinese, Japanese, and Korean languages) and the registered trademarks in a variety of digital and print-ready file types.
The Bluetooth Special Interest Group (SIG) owns the Bluetooth word mark, figure mark, and combination mark (collectively, the Bluetooth trademarks), and it protects the Bluetooth trademarks through the brand enforcement program. For a company to use the trademarks, two things must happen:
- a company must be a member of the Bluetooth SIG
- The goods offered must have completed the Bluetooth Qualification Process under the member company’s account that is marketing and selling the product
Members should always refer to the Bluetooth brand guide when using the logos. Should you have any unanswered questions, submit a support request to the brand manager.
Bluetooth Trademark Use – Quick Tips and Tricks