Bluetooth® technology media information

Explore our latest press releases, media kits, and other resources that will help you stay informed.

Have questions? Contact our Media and Analyst Relations team.

About the Bluetooth SIG

Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 38,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology.

Our Vision & Mission

About Bluetooth Technology

With over 4 billion products shipping per year, Bluetooth® technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks.

Quick Facts
Date Formed

1998

Headquarters

Kirkland, WA USA

Membership

Over 38,000 Companies

Annual Shipments

Over 5 billion products

Image Library

Click on a thumbnail to download a larger version of the image.

Press Releases

Bluetooth SIG Introduces Wireless Standard for Electronic Shelf Label Market

Industry Leaders Clear the Way for Global ESL Market to Reach Full Potential Kirkland,…

Bluetooth SIG Adds Alain Michaud from Google's Platforms & Ecosystems Team to Board of Directors

Kirkland, Washington – January 18, 2023 – The Bluetooth Special Interest Group (SIG), the trade association…

Bluetooth SIG Targets 6 GHz Frequency Band

Mid-Band Spectrum Expansion Project Aims to Enhance Performance of Bluetooth® Technology Kirkland, Washington –…

Bluetooth SIG Announces Completion of LE Audio Specifications

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology

Bluetooth SIG Announces Auracast Broadcast Audio

New Bluetooth® capability to deliver life-changing audio experiences Kirkland, Washington – June 8, 2022…

Bluetooth® Technology Enhances Healthcare Operations and Patient Care

The Bluetooth Special Interest Group (SIG) Seeing Increased Member Focus on Enhanced Treatment Solutions…

Pandemic Shifts Bluetooth® Growth by One Year, New Market Update Reveals

Market growth to resume on pace to ship more than six billion Bluetooth enabled…

Bluetooth SIG to Extend Reach of COVID-19 Exposure Notification Systems

Effort underway to standardize support for wearable devices in smartphone-based Exposure Notification Systems   KIRKLAND, Wash. – 18 August, 2020 – The Bluetooth…

Bluetooth SIG and DiiA collaborate to accelerate IoT-enabled commercial lighting

Organizations to specify standardized Bluetooth mesh interface for DALI lighting devices Kirkland, WA and…

Infographics

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

Overview – Bluetooth Mesh Networking

A quick overview outlining how Bluetooth mesh uniquely meets the reliability, scalability, and security requirements of commerical and industrial markets.

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…

Brand Assets

If you are a member of the media or an analyst who wishes to use a logo in publication, you can download them below. The zip file contains the Bluetooth brand guide and logo files for both print and digital use. Please always refer to the brand guide for direction on proper use. If you have any questions, please contact the Brand Manager.

Download the Bluetooth Logo Files (English)

Brand guides available in other languages:
Japanese | Korean | Simplified Chinese

Media Contacts

Bluetooth Global Public and Media Relations
 aparker@bluetooth.com

Americas Mainland China

Public Relations
 aparker@bluetooth.com

Archetype
bluetooth@archetype.co

Europe, Middle East, Africa Japan

Octopus Group 
bluetoothsig@octopusgrp.com

Next PR
bluetooth@next-pr.co.jp

Korea Taiwan

Strategic Marketing and Communications, Inc.
bluetooth@oksmc.co.kr

Apex Communications Consultants
bluetooth@apexpr.com.tw

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