Bluetooth® technology media information
Explore our latest press releases, media kits, and other resources that will help you stay informed.
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About the Bluetooth SIG
Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 38,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology.
About Bluetooth Technology
With over 4 billion products shipping per year, Bluetooth® technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks.
Kirkland, WA USA
Over 38,000 Companies
Over 5 billion products
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Bluetooth SIG Introduces Wireless Standard for Electronic Shelf Label Market
Industry Leaders Clear the Way for Global ESL Market to Reach Full Potential Kirkland,…
Bluetooth SIG Adds Alain Michaud from Google's Platforms & Ecosystems Team to Board of Directors
Kirkland, Washington – January 18, 2023 – The Bluetooth Special Interest Group (SIG), the trade association…
Bluetooth SIG Targets 6 GHz Frequency Band
Mid-Band Spectrum Expansion Project Aims to Enhance Performance of Bluetooth® Technology Kirkland, Washington –…
Bluetooth SIG Announces Completion of LE Audio Specifications
The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology
Bluetooth SIG Announces Auracast™ Broadcast Audio
New Bluetooth® capability to deliver life-changing audio experiences Kirkland, Washington – June 8, 2022…
Bluetooth® Technology Enhances Healthcare Operations and Patient Care
The Bluetooth Special Interest Group (SIG) Seeing Increased Member Focus on Enhanced Treatment Solutions…
Pandemic Shifts Bluetooth® Growth by One Year, New Market Update Reveals
Market growth to resume on pace to ship more than six billion Bluetooth enabled…
Bluetooth SIG to Extend Reach of COVID-19 Exposure Notification Systems
Effort underway to standardize support for wearable devices in smartphone-based Exposure Notification Systems KIRKLAND, Wash. – 18 August, 2020 – The Bluetooth…
Bluetooth SIG and DiiA collaborate to accelerate IoT-enabled commercial lighting
Organizations to specify standardized Bluetooth mesh interface for DALI lighting devices Kirkland, WA and…
If you are a member of the media or an analyst who wishes to use a logo in publication, you can download them below. The zip file contains the Bluetooth brand guide and logo files for both print and digital use. Please always refer to the brand guide for direction on proper use. If you have any questions, please contact the Brand Manager.
Download the Bluetooth Logo Files (English)
Brand guides available in other languages:
Japanese | Korean | Simplified Chinese
Bluetooth Global Public and Media Relations
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