Bluetooth® technology media information

Explore our latest press releases, media kits, and other resources that will help you stay informed.

Have questions? Contact our Media and Analyst Relations team.

About the Bluetooth SIG

Formed in 1998, the Bluetooth Special Interest Group (SIG) is the not-for-profit membership organization that oversees Bluetooth® technology, the most widely deployed wireless standard in the world. The Bluetooth SIG is a unique blend of an international standards development organization, product certification body, patent and trademark license administrator, and industry trade association. In partnership with its more than 40,000 member companies, the Bluetooth SIG is continually enhancing the technology to redefine what is possible using wireless communication.

Our Vision & Mission

About Bluetooth Technology

Embedded in more than 5 billion products shipping each year, Bluetooth® technology is the global standard for simple, secure wireless communication and positioning. Since its introduction in 1998, Bluetooth technology has created connections that have established new markets, shaped culture, and enriched lives. What began as a simple wire replacement technology has become the invisible thread that makes our lives safer, more productive, and more joyful.

Quick Facts
Date Formed



Kirkland, WA USA


Over 40,000 Companies

Annual Shipments

Over 5 billion products

Image Library

Click on a thumbnail to download a larger version of the image.

Press Releases

Bluetooth SIG Completes Full-Stack Standard for Networked Lighting Control

Standard Will Enable Lighting Control Market to Reach True Potential Kirkland, Washington – September…

Bluetooth SIG Introduces Wireless Standard for Electronic Shelf Label Market

Industry Leaders Clear the Way for Global ESL Market to Reach Full Potential Kirkland,…

Bluetooth SIG Adds Alain Michaud from Google's Platforms & Ecosystems Team to Board of Directors

Kirkland, Washington – January 18, 2023 – The Bluetooth Special Interest Group (SIG), the trade association…

Bluetooth SIG Targets 6 GHz Frequency Band

Mid-Band Spectrum Expansion Project Aims to Enhance Performance of Bluetooth® Technology Kirkland, Washington –…

Bluetooth SIG Announces Completion of LE Audio Specifications

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology

Bluetooth SIG Announces Auracast Broadcast Audio

New Bluetooth® capability to deliver life-changing audio experiences Kirkland, Washington – June 8, 2022…

Bluetooth® Technology Enhances Healthcare Operations and Patient Care

The Bluetooth Special Interest Group (SIG) Seeing Increased Member Focus on Enhanced Treatment Solutions…

Pandemic Shifts Bluetooth® Growth by One Year, New Market Update Reveals

Market growth to resume on pace to ship more than six billion Bluetooth enabled…


What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

Overview – Bluetooth Mesh Networking

A quick overview outlining how Bluetooth mesh uniquely meets the reliability, scalability, and security requirements of commerical and industrial markets.

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…

Brand Assets

If you are a member of the media or an analyst who wishes to use a logo in publication, you can download them below. The zip file contains the Bluetooth brand guide and logo files for both print and digital use. Please always refer to the brand guide for direction on proper use. If you have any questions, please contact the Brand Manager.

Download the Bluetooth Brand Guide and Logo Files (English)

Brand guides available in other languages:
Japanese | Korean | Simplified Chinese

Media Contacts

Bluetooth Global Public and Media Relations
 [email protected]

Americas Mainland China

Public Relations
 [email protected]

[email protected]

Europe, Middle East, Africa Japan

Octopus Group 
[email protected]

Next PR
[email protected]

Korea Taiwan

Strategic Marketing and Communications, Inc.
[email protected]

Apex Communications Consultants
[email protected]

NOTICE: The Bluetooth SIG updated its Privacy Policy on 6 June 2024Learn more
 Get Help