Consumer Awareness at All-time High

consumers prefer blue

A recent survey conducted by Lux Insights, Inc. puts consumer awareness of Bluetooth wireless technology at 92 percent globally. Other highlights include:

  • On average, consumers now own almost four Bluetooth enabled products
  • Bluetooth usage has increased 32% since 2012 
  • Nearly 2/3 of consumers prefer Bluetooth in their new technology purchases

Read the press release