Standardizing the Shelf Edge

Bluetooth® technology is helping unlock the next phase in retail digital transformation to deliver better outcomes for both stores and shoppers.

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Develop with Bluetooth® Technology

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01. Join

01. Join

Join thousands of the world’s most innovative companies developing Bluetooth products and influencing the future direction of Bluetooth technology.

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02. Build

02. Build

Find resources to help you build and test your Bluetooth product.

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03. Qualify

03. Qualify

All products that use Bluetooth technology must complete the product qualification process. It ensures global interoperability and further strengthens the Bluetooth brand.

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04. Brand

04. Brand

You’ve qualified your Bluetooth product. Now what? It’s time to make sure it’s properly branded.


Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.

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Latest Resources

Answers to Commonly Asked Questions About Auracast™ Broadcast Audio

Bluetooth® technology now supports Auracast™ broadcast audio, a new capability that enables an audio transmitter…

Using IoT Sensor Technology to Produce Stronger, Healthier Colonies and Improve Pollination Outcomes

Honeybees are excellent pollinators and a critical part of food production. In fact, 75%…

2023 Will Usher in a New Era for Wireless Audio

“ABI Research expects the wireless and assistive listening industries to rapidly embrace LE Audio…

Bluetooth LE Audio Market: Opportunities and Challenges

The arrival of Bluetooth Low Energy (LE) Audio is set to transform the audio…

Improving Latency and Broadening Audio Horizons With LE Audio

LE Audio is the next generation of audio performance. Improving lives and audio experiences,…

The AuracastTM Experience is a favorite at Mobile World Congress Barcelona 2023

Join Gadgetsboy Tomi Adebayo as he shares firsthand why Auracast™️ broadcast audio was a…

The Bluetooth SIG Hosts The Auracast™ Experience at MWC Barcelona 2023

Last year, the Bluetooth Special Interest Group (SIG) released Auracast™ broadcast audio. This next…

The Next Generation of Hearing Aids and Assistance

With 1.5 billion people living with hearing loss, Bluetooth® technology has the potential to…

Low Energy Audio – Incoming Call Over Media (Multi-Device)

This document uses a Message Sequence Chart (MSC) to explain the Bluetooth® LE Audio…

EJOT | INDUTRAX Case Study

EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

Bluetooth® Core Specification Version 5.4 - Technical Overview

This feature overview summarizes and explains the updates introduced in Bluetooth®️ Core Specification Version…

The Bluetooth® Technology Roadmap for the Future

Ken Kolderup, CMO of the Bluetooth SIG, shares recent and upcoming enhancements to Bluetooth®

Achieving The Best Wireless Performance And Connectivity For LargeScale Industrial IoT Solutions In Hazardous Area Environments

Today’s Industrial IoT enterprises operating in hazardous area environments are faced with multiple connectivity…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

Solution Areas

More than just a radio, Bluetooth technology provides full stack, fit-for-purpose solutions aimed at addressing specific connectivity needs.

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