Standardizing the Shelf Edge

Bluetooth® technology is helping unlock the next phase in retail digital transformation to deliver better outcomes for both stores and shoppers.

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Develop with Bluetooth® Technology

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01. Join

01. Join

Join thousands of the world’s most innovative companies developing Bluetooth products and influencing the future direction of Bluetooth technology.

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02. Build

02. Build

Find resources to help you build and test your Bluetooth product.

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03. Qualify

03. Qualify

All products that use Bluetooth technology must complete the product qualification process. It ensures global interoperability and further strengthens the Bluetooth brand.

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04. Brand

04. Brand

You’ve qualified your Bluetooth product. Now what? It’s time to make sure it’s properly branded.


Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.

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Latest Resources

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

Bluetooth® Core Specification Version 5.4 - Technical Overview

This feature overview summarizes and explains the updates introduced in Bluetooth®️ Core Specification Version…

Using Bluetooth Technology to Solve Assistive Listening Challenges

At all life stages, communication and good hearing health connect us to each other,…

LE Audio Helps Nordic Semiconductor Upgrade Audio Portfolios

Audio has long been home court for Bluetooth® technology. Earlier in the year, forecasts…

Cassia Networks Outlines New Bluetooth Trends for 2023

Cassia Networks delivers easy-to-manage, long-range, multiple-device connectivity, edge processing and location services solutions that…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

Texas Instruments Highlights What to Expect From Bluetooth Technology in 2023

With more than 20 years of connectivity experience, Texas Instruments provides high-quality, low-power, and…

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Upgrade Wireless Mic System To Support Auracast™ Via VOCE

Want to upgrade your wireless microphone system to support Auracast™? As long as there…

Achieving The Best Wireless Performance And Connectivity For LargeScale Industrial IoT Solutions In Hazardous Area Environments

Today’s Industrial IoT enterprises operating in hazardous area environments are faced with multiple connectivity…

Bringing Wireless Controls To The Epicentre Of Connectivity

This year, the time came for the lighting infrastructure at the Bluetooth SIG headquarters…

Smart Lighting And Controls Halve Energy Consumption At Campus Pitzemburg

Campus Pitzemburg has cut its energy usage by 50% thanks to smart controlled energy…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

Solution Areas

More than just a radio, Bluetooth technology provides full stack, fit-for-purpose solutions aimed at addressing specific connectivity needs.

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