Despite the surge in e-commerce both before and during the pandemic, physical retail still dominates, with $4 trillion passing through U.S. cash registers alone each year. By comparison, online sales are around $1 trillion. Not that the future of retail is offline or online, it’s both, but the key to success for physical retail in the digital age is to enhance the customer experience and maximize profits simultaneously. To do so, retailers are embracing wireless technology like never before.