Recently, there’s been an increase in the number of Bluetooth® enabled products being stopped and held by customs. The loss of time and money spent on resolving customs issues could significantly impact your business. Understanding common reasons customs might delay a shipment of Bluetooth products is integral to ensuring your products swiftly reach their destination.

Two of the most-common reasons customs may stop a shipment of Bluetooth enabled products is that the company that produced the products is not a member of the Bluetooth SIG or the products being shipped hasn’t been properly qualified and listed as outlined in the Bluetooth Qualification Process

Become a Bluetooth Member

Caretakers and innovators of Bluetooth® technology, the Bluetooth Special Interest Group (SIG) is a network of more than 35,000 member organizations. Each member contributes to a consistent, coherent, and cooperative experience — whether that is in creating new Bluetooth innovations or upholding Bluetooth brand integrity.

The Bluetooth brand is recognized by 92% of consumers globally, with nearly 5 billion Bluetooth products expected to ship in 2020. All Bluetooth trademarks are owned by the Bluetooth SIG, including the:

  • BLUETOOTH word mark
  • Figure mark (the runic “B” and oval design)
  • Combination mark (Bluetooth word mark and design)

Only members of the Bluetooth SIG may display, feature, or use any of the trademarks. If your company is not a member of the Bluetooth SIG and does not have its own Declaration ID, your products are considered counterfeit and could be stopped by customs.

Even if you’re only selling the product, you still need to become a member to create a Declaration ID. Otherwise, you can’t legally take advantage of the Bluetooth brand.

Becoming an Adopter-level member is free. Learn more about joining the Bluetooth SIG.

Qualify Your Bluetooth Product

Products your company offers that include Bluetooth® capabilities must be properly qualified and listed as outlined in the Bluetooth Qualification Process

If you’re using an already qualified module as your end product, then you simply need to get the Qualified Declaration ID from the manufacturer. In this instance, you inherit the testing completed by the module manufacturer. But, if your company is re-branding the product as its own, you must have your own listing to satisfy IP license requirements. 

If you’re a retailer or supplier who is simply selling or distributing another company’s Bluetooth product — and you are not adding any logos, branding, or representing the product as your own — you do not need to complete the qualification process for the product.

Learn more about the qualification listing process and pricing.

A Global Community of Wireless Innovation

How members represent and promote the Bluetooth® brand impacts the entire community. Proper qualification of your products will not only help preserve the integrity of the Bluetooth brand, but it will also help you avoid significant shipment delays or rejections, ensuring your Bluetooth products move through customs as quick as possible.

New updates to the Bluetooth Brand Guide are also now available. Download the updated Bluetooth Brand Guide and begin updating your materials as soon as possible.

Questions about Bluetooth branding can be sent to [email protected].

FEATURED DOWNLOAD

Bluetooth Brand Guide

INSTANT DOWNLOAD

Auracast™ - Hear, There and Everywhere

Most everyone reading this enjoys the benefits of Bluetooth®. Providing short-range wireless point-to-point solutions…

Google Will Soon Help You Find Places That Offer Auracast™ Broadcast Audio

Though only recently released, Auracast™ broadcast audio, a new Bluetooth® audio capability that will…

Now Available: Auracast™ Developer Best Practice Guides

When Bluetooth® LE Audio was released, it introduced broadcast audio to Bluetooth technology. This…

Automated Emergency Light Testing Through Bluetooth Mesh

During a summer internship at Nordic, I took on a project that focused on…

How to Build an Auracast Assistant

This document covers the basic design principles for building an Auracast™ assistant, explaining the…

How to Build an Auracast Transmitter

This document covers the basic design principles for building an Auracast™ transmitter, explaining the…

How to Design Auracast Earbuds

This document covers the basic design principles for building Auracast™️ earbuds and other receiver…

An Overview of Auracast Broadcast Audio

This document describes the new Bluetooth® Low Energy (LE) broadcast topology with specific reference…

Bluetooth® LE Audio and Auracast Going Mainstream Will Redefine Wireless Audio

Three-and-a-half years on from the Bluetooth Special Interest Group’s (SIG) announcement of a new…

Transforming Spaces with Bluetooth LE Audio Auracast

In this video, we introduce the new NXH3675 Bluetooth LE chipset from NXP Semiconductors,…

Auracast™ Retrofit Solutions and OpportunitiesAuracast™の後付けソリューションとその可能性

For more than a year, Auracast™ broadcast audio – a new Bluetooth capability that…

High-Accuracy Low-Power Secure Ranging using Bluetooth® Channel Sounding

Many applications use Bluetooth-based ranging and localization using received signal strength indication (RSSI), including…

Bluetooth® Low Energy Angle of Arrival Location Solution – Tags, Receiver, Antenna, Firmware, Application Software

The development of Bluetooth® Low Energy angle of arrival location solutions requires multi-disciplinary co-operation…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

2023 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bringing Wireless Controls To The Epicentre Of Connectivity

This year, the time came for the lighting infrastructure at the Bluetooth SIG headquarters…

Smart Lighting And Controls Halve Energy Consumption At Campus Pitzemburg

Campus Pitzemburg has cut its energy usage by 50% thanks to smart controlled energy…

Sylvania Lets Efficiency And Control Fly High At FLYINGGROUP Antwerp

FLYINGGROUP Antwerp was looking for a solution for their meeting rooms that were more…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

How to Make Wearables Bluetooth Mesh Provisioners

Learn how to create applications for smartwatches and other platforms that can monitor and control nodes in a Bluetooth mesh network.

An Introduction to the Bluetooth Mesh Proxy Function

Learn how to create applications for smartphones and other platforms which can monitor and control nodes in a Bluetooth mesh network.

 Get Help