Recently, there’s been an increase in the number of Bluetooth® enabled products being stopped and held by customs. The loss of time and money spent on resolving customs issues could significantly impact your business. Understanding common reasons customs might delay a shipment of Bluetooth products is integral to ensuring your products swiftly reach their destination.
Two of the most-common reasons customs may stop a shipment of Bluetooth enabled products is that the company that produced the products is not a member of the Bluetooth SIG or the products being shipped haven’t been properly qualified as outlined in the Bluetooth Qualification Process.
Become a Bluetooth Member
Caretakers and innovators of Bluetooth® technology, the Bluetooth Special Interest Group (SIG) is a network of more than 35,000 member organizations. Each member contributes to a consistent, coherent, and cooperative experience — whether that is in creating new Bluetooth innovations or upholding Bluetooth brand integrity.
The Bluetooth brand is recognized by 92% of consumers globally, with nearly 5 billion Bluetooth products expected to ship in 2020. All Bluetooth trademarks are owned by the Bluetooth SIG, including the:
- BLUETOOTH word mark
- Figure mark (the runic “B” and oval design)
- Combination mark (Bluetooth word mark and design)
Only members of the Bluetooth SIG may display, feature, or use any of the trademarks. If your company is not a member of the Bluetooth SIG and does not have its own Declaration ID, your products are considered counterfeit and could be stopped by customs.
Even if you’re only selling the product, you still need to become a member to create a Declaration ID. Otherwise, you can’t legally take advantage of the Bluetooth brand.
Becoming an Adopter-level member is free. Learn more about joining the Bluetooth SIG.
Qualify Your Bluetooth Product
Products your company offers that include Bluetooth® capabilities must be properly qualified as outlined in the Bluetooth Qualification Process.
A Global Community of Wireless Innovation
How members represent and promote the Bluetooth® brand impacts the entire community. Properly qualifying your products will not only help preserve the integrity of the Bluetooth brand, but it will also help you avoid significant shipment delays or rejections, ensuring your Bluetooth products move through customs as quick as possible.
New updates to the Bluetooth Brand Guide are also now available. Download the updated Bluetooth Brand Guide and begin updating your materials as soon as possible.
Questions about Bluetooth branding can be sent to [email protected].
Auracast™ Broadcast Audio in Action: How Silent Awa Odori Transformed a Traditional Dance Into an Immersive Audio Experience
In 2023, Auracast™ broadcast audio, a key feature of the new Bluetooth® LE Audio…
Bluetooth Mesh 1.1 Performance
In this blog, we explore different performance capabilities of the Bluetooth Mesh 1.1 network…
ABI Snapshot – Key findings from the 2024 Bluetooth Market Update
In this ABI Snapshot, ABI Research’s Senior Director Andrew Zignani and Bluetooth SIG’s Market…
Bluetooth® Channel Sounding: A Technical Overview
The forthcoming update to the Bluetooth® core specification adds a new feature called Channel…
Enhancing Lives Through Innovation: Auracast™ Broadcast Audio and Its Impact on Audio Accessibilityイノベーションで生活の質を向上: Auracast™ ブロードキャスト オーディオがオーディオアクセシビリティにもたらす好影響
In today’s rapidly advancing technological landscape, the integration of innovative solutions has opened up…
Auracast™ Broadcast Audio Is Heard Loud and Clear at HLAA 2024Auracast™ ブロードキャスト オーディオ、HLAA 2024で大きな注目を集める
Last week, a wide range of hearing health innovations were introduced at this year’s…
The Bluetooth® Mesh Primer
An introduction and explanation of important Bluetooth® Mesh concepts.
Keeping up with Progress and Deployment of Auracast™ Broadcast Audio – Latest Updates from the Market
Bluetooth® technology has introduced a new standard for broadcast audio and access to audio…
Low Energy Audio – Basic One-Way Unicast Audio
This document gives an introduction to Bluetooth LE Audio by explaining the basics of…
Auracast™ - Hear, There and Everywhere
Most everyone reading this enjoys the benefits of Bluetooth®. Providing short-range wireless point-to-point solutions…
Automated Emergency Light Testing Through Bluetooth Mesh
During a summer internship at Nordic, I took on a project that focused on…
Transforming Spaces with Bluetooth LE Audio Auracast™
In this video, we introduce the new NXH3675 Bluetooth LE chipset from NXP Semiconductors,…
2024 Bluetooth® Market Update
The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.
Auracast™ Broadcast Audio Retrofit Solutions and Opportunities
This report by ABI Research delves into the opportunity for public spaces to offer…
What's the Range of Auracast™ Broadcast Audio?
Get the answer to the question everyone’s asking. Find out what the coverage area…
![2312 CES Handout Images FINAL existing pdf 464x600[1]](https://www.bluetooth.com/wp-content/uploads/2024/01/2312_CES_Handout-Images_FINAL-existing-pdf-464x6001-1.jpg)
Can You Add Auracast™ Support to Existing Devices?
Are you waiting for native Auracast™ support? You might not have to. Find out…
![2312 CES Handout Images FINAL unlimited pdf 464x600[1]](https://www.bluetooth.com/wp-content/uploads/2024/01/2312_CES_Handout-Images_FINAL-unlimited-pdf-464x6001-1.jpg)
Is the Number of Auracast™ Receivers Really Unlimited?
Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…
2023 Bluetooth® Market Update
Featuring new market insights and industry forecasts from ABI Research and other analyst firms...
Bringing Wireless Controls To The Epicentre Of Connectivity
This year, the time came for the lighting infrastructure at the Bluetooth SIG headquarters…
Smart Lighting And Controls Halve Energy Consumption At Campus Pitzemburg
Campus Pitzemburg has cut its energy usage by 50% thanks to smart controlled energy…
Sylvania Lets Efficiency And Control Fly High At FLYINGGROUP Antwerp
FLYINGGROUP Antwerp was looking for a solution for their meeting rooms that were more…
Introducing Bluetooth® LE Audio
Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.
Designing and Developing Bluetooth® Internet Gateways
Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...
How to Make Wearables Bluetooth Mesh Provisioners
Learn how to create applications for smartwatches and other platforms that can monitor and control nodes in a Bluetooth mesh network.
An Introduction to the Bluetooth Mesh Proxy Function
Learn how to create applications for smartphones and other platforms which can monitor and control nodes in a Bluetooth mesh network.
