For the Internet of Things (IoT) to function, it needs to be widely accessible. Not just by people, but device-to-device accessibility as well. That’s why, for the last five years, the Bluetooth SIG has been on a mission to work with creators, listen to consumers, and advance Bluetooth® technology in such a way as to support and inspire the future of the IoT. A recent survey Lux Insights, Inc. conducted on consumer awareness and expectations around wireless connectivity showed Bluetooth is hitting it out of the park. For consumers, the technology offers seamless interoperability, security, and it is delivering the IoT experience consumers actually want.

Of the American consumers surveyed, 64 percent said they bought a Bluetooth device last year, and 62 percent of people familiar with Bluetooth say they prefer an electronic product with Bluetooth or will only purchase electronic products with Bluetooth. Whether Bluetooth is facilitating the connection between thousands of beacons in a hospital or airport, or connecting your smartphone to the world’s first levitating Death Star speaker, consumers turn to Bluetooth for their wireless connectivity. This convenience and ease of use—along with our continually advancing IoT functionality—has led to Americans owning, on average, 4.4 Bluetooth devices. From phones and tablets to speakers and smart home appliances, Bluetooth is everywhere you need it to be.

The survey also found that “convenient”, “easy to use”, and “fast” are the top three qualities attributed to Bluetooth by consumers. The Bluetooth SIG continues to focus on interoperability and ease of use—just recently, the SIG released its Transport Discovery Service (TDS), Internet Gateway Architecture, and ongoing 2016 roadmap initiatives, specifically focused on delivering even more convenience to consumers. The introduction of TDS and the Internet Gateway Architecture, both of which are designed to work collaboratively with wireless technologies, open the door for new opportunities in the IoT and give consumers a better, more seamless experience.

There were nearly three billion Bluetooth® enabled devices shipped in 2015 and a projected five billion devices will ship in 2021 alone, making it crucial for developers to leverage Bluetooth technology when building for the IoT. Developer tools and resources, like Bluetooth Developer Studio, make it simple for anyone to create Bluetooth products that range from the likes of Jibo (a tiny but powerful social robot for home) to the seemingly omnipresent FitBit. IoT products like these are in high demand from consumers, providing developers with limitless opportunities to create. By utilizing the resources Bluetooth provides, developers can deliver products and applications that consumers have only yet dreamed of.

Bluetooth® is, and will continue to be, dedicated to making the IoT accessible to everyone. Blue is the reliable, secure, and simple connection that both developers and consumers know and rely on to connect billions of devices in the market today and billions more coming. An unthinkably connected world is upon us, and you can thank Bluetooth for that. 

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Location tracking in healthcare with the Quuppa Intelligent Locating System

Quuppa, a Real-Time Locating Systems (RTLS) provider based in Espoo, was founded in 2012…

Responding to In-Person Teaching Challenges with BLE Real-Time Location Services

Announcements regarding the reopening of schools have begun to appear regularly throughout the US.…

Is Remote IOP Testing Here To Stay?

Like many organizations around the world, the Bluetooth Special Interest Group (SIG) has made…

Asset Tracking Post COVID-19: From Use Cases to Case Studies

In the wake of the pandemic, the need for businesses and government facilities to…

Location Tracking As One of the Emerging Technologies and Trends By Gartner

Gartner is a leading research and advisory company with a finger on the pulse…

Bluetooth® Talks: Bluetooth Technology for Lighting

In this webinar UL and the Bluetooth Special Interest Group (SIG) explore: Market trends…

How Dyer Engineering Uses Bluetooth Technology to Track Assets and Boost Manufacturing Efficiencies

Dyer Engineering, a manufacturer of metal components and welded structures, has been using Quuppa’s…

Real-World Advantages of Safe Return Indoor Navigation Solutions Post COVID-19

COVID-19 quickly brought the reality of personal proximity to the top of everyone’s mind.…

BLE Hard Tag Allows In-Store Shoppers to Buy Goods via Smartphone

Zliide’s new tag enables customers to capture product data by tapping a phone, complete a purchase…

Cost-Effective Solutions for End-to-End Manufacturing Visibility

Cost pressures on global manufacturers are enormous. Consolidations and driving toward higher efficiency have…

Creating Healthy Buildings: Short & Long-Term Strategies

Hear from Quuppa CMO Thomas Hasselman how building owners and tenants are using Bluetooth®

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Social Distancing by the Thousands: How our BT710 Makes it Easy

As more governments, schools, workplaces, and others explore options for resuming public life in…

From vehicles to vaccines (and BLE to NB-IoT): five key asset tracking use cases

FedEx has introduced a new Bluetooth based asset tracking system in time for anticipated…

Designing and Developing Bluetooth® Internet Gateways

Design and implement your own Bluetooth® Internet Gateway (BIG) working prototype and see for yourself how BIGs allow applications to exchange data with Bluetooth devices from anywhere in the world.

Setting the Record Straight on Bluetooth Security

As a follower and fan of technology news, you may have seen the occasional…

Understanding Reliability in Bluetooth® Technology

Download this detailed discussion of the issues and factors that impact the reliability of…

Reducing the Risk of COVID-19 Transmission

Learn how Philips partnered with Cassia Networks to help fight the spread of COVID-19…

Bluetooth Market Research Note - Assistive Hearables

Bluetooth Market Research Notes provide in-depth analysis of trends and forecasts highlighted in the…

Extending an ENS to Support Wearable Devices

See how an ENS can better address population groups critical to managing a pandemic…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

Smartlock Provides Unparalleled Security

As more and more devices become smart devices with internet connectivity, the urgency to…

How to Deploy BlueZ on a Raspberry Pi Board as a Bluetooth Mesh Provisioner

This step-by-step study guide will teach you: How to rebuild the kernel on a…

The Bluetooth LE Security Study Guide

Learn about fundamental security concepts, the security features of Bluetooth Low Energy, and gain some hands-on experience using those features in device code.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…