Consumer Survey Highlights
Necessity of Bluetooth Technology

For the Internet of Things (IoT) to function, it needs to be widely accessible. Not just by people, but device-to-device accessibility as well. That’s why, for the last five years, the Bluetooth SIG has been on a mission to work with creators, listen to consumers, and advance Bluetooth® technology in such a way as to support and inspire the future of the IoT. A recent survey Lux Insights, Inc. conducted on consumer awareness and expectations around wireless connectivity showed Bluetooth is hitting it out of the park. For consumers, the technology offers seamless interoperability, security, and it is delivering the IoT experience consumers actually want.

Of the American consumers surveyed, 64 percent said they bought a Bluetooth device last year, and 62 percent of people familiar with Bluetooth say they prefer an electronic product with Bluetooth or will only purchase electronic products with Bluetooth. Whether Bluetooth is facilitating the connection between thousands of beacons in a hospital or airport, or connecting your smartphone to the world’s first levitating Death Star speaker, consumers turn to Bluetooth for their wireless connectivity. This convenience and ease of use—along with our continually advancing IoT functionality—has led to Americans owning, on average, 4.4 Bluetooth devices. From phones and tablets to speakers and smart home appliances, Bluetooth is everywhere you need it to be.

The survey also found that “convenient”, “easy to use”, and “fast” are the top three qualities attributed to Bluetooth by consumers. The Bluetooth SIG continues to focus on interoperability and ease of use—just recently, the SIG released its Transport Discovery Service (TDS), Internet Gateway Architecture, and ongoing 2016 roadmap initiatives, specifically focused on delivering even more convenience to consumers. The introduction of TDS and the Internet Gateway Architecture, both of which are designed to work collaboratively with wireless technologies, open the door for new opportunities in the IoT and give consumers a better, more seamless experience.

There were nearly three billion Bluetooth enabled devices shipped in 2015 and a projected five billion devices will ship in 2021 alone, making it crucial for developers to leverage Bluetooth technology when building for the IoT. Developer tools and resources, like Bluetooth Developer Studio, make it simple for anyone to create Bluetooth products that range from the likes of Jibo (a tiny but powerful social robot for home) to the seemingly omnipresent FitBit. IoT products like these are in high demand from consumers, providing developers with limitless opportunities to create. By utilizing the resources Bluetooth provides, developers can deliver products and applications that consumers have only yet dreamed of.

Bluetooth is, and will continue to be, dedicated to making the IoT accessible to everyone. Blue is the reliable, secure, and simple connection that both developers and consumers know and rely on to connect billions of devices in the market today and billions more coming. An unthinkably connected world is upon us, and you can thank Bluetooth for that. 

Related Resources

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…

What’s New in Core Spec Version 5.2

Watch this technical overview of the new features introduced in version 5.2 of the…

An Introduction to LE Audio

The key features of the next generation of Bluetooth audio are explained, including the…

5 Things You Don’t Know About Bluetooth Range

From frequency hopping to forward error correction, watch Mohammad Afaneh share some things you…

Disrupting the Restoration Industry with Bluetooth

When Steven Kramer became aware of how antiquated water restoration operations had become in…

How to Automate Asset Tracking, Management, and Inventory in Healthcare and Pharma

Asset tracking is particularly important in healthcare as well as in pharma. Sometimes minutes…

Comparing RTLS infrastructure: Weighing Bluetooth and Competitors

Real-Time Location Solutions are adding more value for operators at a lower price point.…

Introducing Bluetooth Audio Sharing

See how Bluetooth Audio Sharing is poised to once again change the way we…

Member Positioning Guide

Building on 20 years of innovation, the next generation of Bluetooth audio will enhance…