COVID-19 quickly brought the reality of personal proximity to the top of everyone’s mind. A year ago, crowded terminals, stadiums, and retail stores were only a mild inconvenience. Now, for most people around the world, personal proximity has become a serious hurdle in day-to-day living.

As a result, many businesses and governments are relying on technology to help support safe daily navigation of the buildings and places we regularly visit. Fortunately, the Bluetooth® member community was quick to refocus their efforts, reimagining new uses for existing Bluetooth features to help ensure the health and safety of building staff and visitors.

“Bluetooth® technology is the best solution available today for contact tracing and other safe-return solutions. It is reliable, easy to deploy, data privacy friendly, and available on 100% of smartphones worldwide.” 
– Ege Akpinar, CEO, Pointr

Indoor Navigation

Bluetooth® enabled indoor navigation, for example, can be used to allows visitors to easily navigate large facilities like hospitals or office complexes without needing to interact with staff for assistance. Indoor Navigation applications can also be configured to enable one-way routing or to avoid unsafe or crowded zones.

According to Paul Dupont, VP of sales at Pointr, Bluetooth enabled indoor navigation applications can also help staff safely move around offices, orient themselves, and quickly access health and safety amenities such as temperature stations, hand sanitizers, and personal protective equipment (PPE). “The COVID-19 pandemic has shifted the way we think about a smart workplace,” said Dupont. “Using Bluetooth technology, Pointr is helping to safely bring back employees to workplaces while supporting the long-term vision of making buildings smarter.”

“Bluetooth® technology is the go-to choice for solutions aimed at facilitating the reopening of public venues for a number of reasons. Bluetooth technology’s unique combination of capabilities helps it to deliver a value proposition unmatched by any other medium — open standards, low energy, low cost, and very wide adaptation.” 
– Rom Eizenberg,


Enhancing Bluetooth Location Services with Direction Finding

Find out how the Bluetooth® direction finding feature enables the development of Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.


Advantages of a Bluetooth® Based Infrastructure

According to Dupont, facility managers should consider the following factors when investing in location services solutions for their building.

  • Accuracy: Location data should be within one-to-three meters of the user’s actual position
  • Speed: Users should be able to see their position within seconds of opening an app
  • Flexibility: Maps and notifications should be easy to configure from a single dashboard
  • Robust: The solution must be designed to last several years without modification or calibration
  • Hardware Agnostic: Equal performance on both iOS and Android devices.
  • Limitless Users: Location data should be calculated on the device to ensure consistent service, even during peak demand
  • Battery Power: Software should be optimized to not drain the phone battery

When considering location technology, Bluetooth® technology offers a multitude of benefits:

  • Compatible with Android and iOS
  • Low energy consumption
  • Low deployment cost
  • Low maintenance
  • Background tracking capabilities

“Bluetooth® technology has emerged as the technology of choice for location services, allowing companies to build robust, reliable solutions that require accurate location to power smart buildings.” 
– Paul Dupont, Pointr


Bluetooth® Location Services Infographic

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.


Bluetooth® Location Services in the Real World

At UCHealth University of Colorado Hospital, the largest academic health center in the region, Pointr’s Deep Location technology is helping patients find their way around. The solution encompasses more than 60 floors across multiple buildings and leverages fully integrated mapping, an outdoor/indoor navigation platform, and tie-ins with an electronic health records (EHR) system.

Dupont says that hospital administrators are well aware of the complexity of their facility and are sensitive to patient concerns regarding hospital navigation. Patients who get lost may miss appointments or arrive feeling stressed, which can affect their experience and cause delays for others. Worse, they could spread infection, or even contract one, should they wander into the wrong area.

Using an app on their phone, patients can easily navigate UCHealth; the RTLS infrastructure can help them find the closest available parking space when they arrive, and it can provide turn-by-turn directions to an appropriate care room. The hospital app automatically uses Bluetooth® indoor positioning technology to provide a seamless transition between outdoor and indoor areas. “We are excited to provide UCHealth’s patients, employees, and visitors an enhanced user experience with intuitive maps and indoor navigation in the palm of their hands,” said Dupont.

To learn more about how Bluetooth® location services solutions can provide greater ROI and expand operational efficiencies post pandemic, check out the market research report: How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era.


How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

Get insight into how Bluetooth® technology is being leveraged by organizations of all sizes to develop solutions that enable a safe return to offices, commercial buildings, and public venues and generate additional efficiencies that help businesses thrive in the post-COVID-19 world.


How a Bluetooth Sticker Makes it Easy to Track Anything

Bluetooth stickers, also known as Bluetooth tags or Bluetooth beacons, have multiple features that…


EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

How to Effectively Use Bluetooth Location Beacons for Asset Tracking

Bluetooth location beacons can be used in a wide range of scenarios including asset…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

Cassia Networks Outlines New Bluetooth Trends for 2023

Cassia Networks delivers easy-to-manage, long-range, multiple-device connectivity, edge processing and location services solutions that…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

Texas Instruments Highlights What to Expect From Bluetooth Technology in 2023

With more than 20 years of connectivity experience, Texas Instruments provides high-quality, low-power, and…

The Bluetooth® Technology Roadmap for the Future

Ken Kolderup, CMO of the Bluetooth SIG, shares recent and upcoming enhancements to Bluetooth®

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Two New Technologies Shaking up the IoT

By example, Bluetooth has broadened its tracks through its direction-finding technologies, Angle-of-Arrival (AoA), and…

Talking IoT: Bluetooth Location Services

Silicon Labs CMO, Megan Lueders, hosts Chuck Sabin, senior director market development of the…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

Rethinking Workspaces

How spatial intelligence & occupancy tracking solutions help to overcome corporate real estate business…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help