According to recent trends and forecasts, the demand for Bluetooth® location services is on the rise with a predicted 431 million annual Bluetooth location services devices shipping by 2023. This forecast is reinforced by an increasing number of global, real-world location services deployments, from dining to retail to museums.
Recently, The Shopping Centre, a multi-million-square-foot retail property, turned to Bluetooth member company Mist for a comprehensive wireless platform that provides reliable location services and detailed customer analytics. In addition to offering customers high-quality wireless connectivity, The Shopping Centre wanted to understand customer behavior while having the capability to interact with them in a way that helps retailers thrive.
A New Wireless Experience for Shoppers
Bluetooth® Low Energy is critical to enabling a high level of customer engagement.
To deliver a solution that enhances the Shopping Centre’s visitor experience while optimizing their data analytics needs, they deployed Mist’s first learning WLAN design. Not only does this platform offer unimpeded wireless connectivity, but it also supports a range of location services, such as wayfinding and point-of-interest (POI) information solutions, that are key to helping retailers interact with mobile users. Visitors who use the mobile app give The Shopping Centre insight into a wide range of customer-specific data, from the number of visitors in a zone to max/average dwell times to time-of-day analysis.
Better Customer Engagement with Blue
Bluetooth® Low Energy (LE) is critical to enabling a high level of customer engagement. Mist says their ultimate goal with Bluetooth LE is to give customers value via The Shopping Centre’s application while streamlining business operations through better location data. In doing so, Mist is helping to set the stage for a higher, more efficient level of customer engagement. With this information, The Shopping Centre can optimize resource planning and staffing, determine leasing rates, and streamline advertising initiatives.
Download this case study, Mist Enables New Wireless Experiences at Premier Shopping Centre, for a complete look at how Mist is proving the viability of Bluetooth location services, and discover other real-world deployments that have advanced the adoption of Bluetooth enabled proximity solutions and indoor positioning systems.