According to recent trends and forecasts, the demand for Bluetooth® location services is on the rise with a predicted 431 million annual Bluetooth location services devices shipping by 2023. This forecast is reinforced by an increasing number of global, real-world location services deployments, from dining to retail to museums

Recently, The Shopping Centre, a multi-million-square-foot retail property, turned to Bluetooth member company Mist for a comprehensive wireless platform that provides reliable location services and detailed customer analytics. In addition to offering customers high-quality wireless connectivity, The Shopping Centre wanted to understand customer behavior while having the capability to interact with them in a way that helps retailers thrive.

A New Wireless Experience for Shoppers

Bluetooth® Low Energy is critical to enabling a high level of customer engagement.

To deliver a solution that enhances the Shopping Centre’s visitor experience while optimizing their data analytics needs, they deployed Mist’s first learning WLAN design. Not only does this platform offer unimpeded wireless connectivity, but it also supports a range of location services, such as wayfinding and point-of-interest (POI) information solutions, that are key to helping retailers interact with mobile users. Visitors who use the mobile app give The Shopping Centre insight into a wide range of customer-specific data, from the number of visitors in a zone to max/average dwell times to time-of-day analysis.

Better Customer Engagement with Blue

Bluetooth® Low Energy (LE) is critical to enabling a high level of customer engagement. Mist says their ultimate goal with Bluetooth LE is to give customers value via The Shopping Centre’s application while streamlining business operations through better location data. In doing so, Mist is helping to set the stage for a higher, more efficient level of customer engagement. With this information, The Shopping Centre can optimize resource planning and staffing, determine leasing rates, and streamline advertising initiatives.

Download this case study, Mist Enables New Wireless Experiences at Premier Shopping Centre, for a complete look at how Mist is proving the viability of Bluetooth location services, and discover other real-world deployments that have advanced the adoption of Bluetooth enabled proximity solutions and indoor positioning systems.

FEATURED DOWNLOAD

Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

INSTANT DOWNLOAD

3 Bluetooth Innovations That Will Have Major Market Impacts

A globally recognized standards body, the Bluetooth Special Interest Group (SIG) supports industry-leading companies…

ABI Snapshot - 2023 Bluetooth Market Update

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

Analysts Provide New Forecasts for Key Bluetooth Solution Areas

Bluetooth® technology provides full-stack, fit-for-purpose solutions to meet the ever-expanding needs for wireless connectivity. After…

Micromobility is Changing the Face of Urban Transport

Even before Covid-19, consumers and cities valued the benefits of lightweight, low-speed personal vehicles.…

New Trends in Bluetooth Location Services SolutionsBluetooth位置情報サービス ソリューションの新潮流

Though Bluetooth® technology is best known for it’s audio streaming and data transfer capabilities,…

Using Bluetooth in Location Tracking Devices

Bluetooth ranging technology, which uses the distance between one or more devices through signal…

Now Available: New Bluetooth Forecasts and Trends最新版を公開:Bluetooth®︎市場動向

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

2023 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

How a Bluetooth Sticker Makes it Easy to Track Anything

Bluetooth stickers, also known as Bluetooth tags or Bluetooth beacons, have multiple features that…

EJOT | INDUTRAX Case Study

EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

How to Effectively Use Bluetooth Location Beacons for Asset Tracking

Bluetooth location beacons can be used in a wide range of scenarios including asset…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

The Bluetooth® Technology Roadmap for the Future

Ken Kolderup, CMO of the Bluetooth SIG, shares recent and upcoming enhancements to Bluetooth®

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

2022 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

2021 Bluetooth® Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help