According to recent trends and forecasts, the demand for Bluetooth® Location Services is on the rise with a predicted 431 million annual Bluetooth Location Services devices shipping by 2023. This forecast is reinforced by an increasing number of global, real-world location services deployments, from dining to retail to museums

Recently, The Shopping Centre, a multi-million-square-foot retail property, turned to Bluetooth member company Mist for a comprehensive wireless platform that provides reliable location services and detailed customer analytics. In addition to offering customers high-quality wireless connectivity, The Shopping Centre wanted to understand customer behavior while having the capability to interact with them in a way that helps retailers thrive.

A New Wireless Experience for Shoppers

Bluetooth® Low Energy is critical to enabling a high level of customer engagement.

To deliver a solution that enhances the Shopping Centre’s visitor experience while optimizing their data analytics needs, they deployed Mist’s first learning WLAN design. Not only does this platform offer unimpeded wireless connectivity, but it also supports a range of location services, such as wayfinding and point-of-interest (POI) information solutions, that are key to helping retailers interact with mobile users. Visitors who use the mobile app give The Shopping Centre insight into a wide range of customer-specific data, from the number of visitors in a zone to max/average dwell times to time-of-day analysis.

Better Customer Engagement with Blue

Bluetooth® Low Energy (LE) is critical to enabling a high level of customer engagement. Mist says their ultimate goal with Bluetooth LE is to give customers value via The Shopping Centre’s application while streamlining business operations through better location data. In doing so, Mist is helping to set the stage for a higher, more efficient level of customer engagement. With this information, The Shopping Centre can optimize resource planning and staffing, determine leasing rates, and streamline advertising initiatives.

Download this case study, Mist Enables New Wireless Experiences at Premier Shopping Centre, for a complete look at how Mist is proving the viability of Bluetooth Location Services, and discover other real-world deployments that have advanced the adoption of Bluetooth enabled proximity solutions and indoor positioning systems.

FEATURED DOWNLOAD

Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

INSTANT DOWNLOAD

The Role of Bluetooth Technology in the Ambient IoT

Over the past two years, the Ambient IoT has been a growing topic of…

Why We Need the Ambient IoT

The next stage of evolution for IoT devices, the Ambient IoT refers to a…

Expanding the Ambient IoT with Bluetooth Remote Controls

The Ambient IoT describes the segment of the Internet of Things (IoT) encompassing connected…

The Ambient IoT - The Emergence of a New Class of Bluetooth® IoT Devices

Over the past two years, the Ambient IoT has been a growing topic of…

Silicon Labs Provides an In-Depth Look at Bluetooth Trends We Can Expect to See in 2024

A global provider of secure, intelligent wireless technology for a more connected world, Silicon…

Pointr Shares Insight Into Bluetooth Location Services Trends We Could See in 2024

Pointr – an indoor location services provider that specializes in mapping, positioning, and wayfinding…

Packetcraft Highlights Likely Bluetooth Trends for 2024

Packetcraft delivers production-ready baseband-to-application embedded software, including full source code, to meet the continued…

Accessing the IoT Ecosystem

IoT has been an emerging technology for many years. It first appeared on the…

The Latest in HADM with Bluetooth LE

HADM, or high accuracy distance measurement using Bluetooth does exactly what it says –…

Bluetooth LE and Cellular IoT Wearables Help Us Take Care of Our Pets

Since the 1970s, the role of pets in the family has changed. Back then,…

Lambda:4 Demo at Bluetooth SIG Event in Seattle June 2023

This ad hoc demo shows the state of Lambda:4’s latest algorithm library using Channel…

Supply Chain Visibility: The Key to a Resilient and Agile Supply Chain

The modern world of commerce relies on the performance and operational efficiency of multiple,…

ABI Snapshot - 2023 Bluetooth Market Update

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

Using Bluetooth in Location Tracking Devices

Bluetooth ranging technology, which uses the distance between one or more devices through signal…

2023 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

EJOT | INDUTRAX Case Study

EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

2022 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help