Using the brand correctly is critical to the success of your product.
The Bluetooth® brand is globally recognizable with up to 97% consumer awareness.* This is why so many companies use the Bluetooth word mark and logo on their packaging and advertising, and throughout their marketing. When consumers see the Bluetooth brand they know the product is trusted and will work with any of the other Bluetooth products they already own.
The Bluetooth Special Interest Group (SIG) owns and protects the Bluetooth brand. This page provides all the information you need to know when using the Bluetooth trademarks.
*Source: Brand Equity Study 2013, Millward Brown