Brand Guide & Logos

Updated Bluetooth Brand Guide Now Available

Bluetooth is the champion of human innovation and an essential catalyst for the IoT. As such, we are creating a new visual and creative identity to support it. 

The brand guide contains all the essentials you need to market your Bluetooth product including the color breakdown for print packaging, how to use the logos and other guidelines. The zip file contains the most recent brand guide (approved in December 2016) in English and its translated versions (Simplified Chinese, Traditional Chinese, Japanese and Korean languages), and the registered trademarks in a variety of digital and print ready file types.  Look for translated versions of the brand guide to be available in January 2017.

Fill out the form to download the Bluetooth brand guide and logo files.

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Download the Guide