How Bluetooth 5.4 Expands the Full Market Potential of ESLs

The next time you go shopping, take a peek at the shelves around you — you may notice an upgrade that, while subtle, is set to elevate the consumer experience. Electronic shelf labels (ESLs) are slowly replacing paper price tags in supermarkets, retail stores, and other brick-and-mortar businesses to provide shoppers and store employees with up-to-date information on product prices, stock availability, promotional discounts, and other valuable data.

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