For the past few years, new advancements in Bluetooth® technology have well positioned Bluetooth to be a significant contributor in the smart building. Recently, we’ve seen a number of real-world implementations — from airports to museums and retail facilities. Now, Mall of America is leveraging the power of Bluetooth beacons to empower customer navigation and improve the overall guest experience.

Mall of America encompasses 520 stores on five levels for more than 5.6 million square feet of coverage. Every year, the mall welcomes more than 40 million visitors from all over the world. “Guests have a certain level of expectation,” said Janette Smrcka, information technology director for Mall of America. “People are used to having these wayfinding tools built in.”

“Way finding is like drinking fountains; you have to have it.”

Janette Smrcka, Mall of America

 

Going Blue

After having trouble implementing a Wi-Fi indoor navigation solution, Mall of America turned to Bluetooth® enabled Cisco Halo Beacons to support their network of location services and help customers navigate one of the world’s largest entertainment and shopping complexes. “Trying to meet outdoor navigation expectations indoors is difficult, especially at a high quality,” said Smrcka.

With a Bluetooth beacon infrastructure in place, guests can select their destination on the Mall of America app and pinpoint where they are in the facility. From there, the app can get customers moving in the right direction while providing additional information, such as store hours, estimated time of arrival, and vertical transportation factors like escalators that impact accessibility for shoppers utilizing strollers or wheelchairs.

In addition to indoor navigation and way-finding applications, in the future Mall of America hopes to take advantage of Bluetooth asset tracking capabilities to monitor the location of key equipment, from strollers and wheelchairs to lifts and maintenance tools. Soon, their Bluetooth beacon infrastructure will even allow them to pinpoint inoperable equipment or assets in need of maintenance.

More Than a Smart Building

With 4.3 miles of storefront, Mall of America goes well beyond the traditional definition of a smart building. “We are truly a small city,” said Smrcka. “Any logistical challenge you have in any city, we have. Being able to leverage those types of things to help our facility operate more efficiently could save us thousands if not millions of dollars. We’re really excited about what Bluetooth® could open up for us in the future.”

Bluetooth® beacons are connecting city-like venues all over the globe, creating rich, personalized experiences for shoppers, concert goers, museum lovers, sports fans, tourists, and more. Mall of America is a great real-world example of how Bluetooth technology can enhance the visitor experience for a building of any size.

“We are truly a small city. Any logistical challenge you have in any city, we have.”

Janette Smrcka, Mall of America

Watch the full video above to see all the ways in which Mall of America is using Bluetooth beacons to power their smart facility infrastructure.

FEATURED DOWNLOAD

Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

INSTANT DOWNLOAD

Advanced Real-Time Location Services Using Bluetooth® Low Energy Technology

This session will look at how Quuppa uses advanced positioning algorithms enabling real-time tracking with Bluetooth® Low…

New Opportunities to Improve Smart Building Efficiencies with Safe Return Solutions

As COVID-19 continues to have a major impact around the world, governments and commercial…

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

5 Must-Read Bluetooth Member Case Studies

Every year, the Bluetooth® community makes major strides that drive wireless innovation, overcome challenges,…

Why The Return Of Spectator Sport Lies With Technology

The UK sports industry is worth a whopping £23.8 billion, an indication of the…

Social Distancing by the Thousands: How our BT710 Makes it Easy

As more governments, schools, workplaces, and others explore options for resuming public life in…

4 Bluetooth Solutions Global Facilities Use to Support Safe Return Initiatives

The COVID-19 pandemic is transforming the way we work, gather, and live, and the…

Best Recorded Bluetooth Presentations From 2020

The Bluetooth® community makes major strides each year that drive wireless innovation, overcome challenges,…

3 ways Covid-19 is Accelerating the Shift to Smart Hospitals

The Covid-19 pandemic has stretched hospitals to breaking point. In July, ambulances were waiting…

How to Leverage the Rapid Transformation of Sensors into Edge Computing Devices

Bluetooth® sensors are rapidly evolving into intelligent multifaceted edge computing devices enabling real-time data…

Creating a Safe Workplace Amidst COVID-19

Bluetooth® connectivity and IoT technology have a critical role to play to enable a…

Bluetooth SIG works to include wearable in COVID-19 exposure notification systems

The Bluetooth Special Interest Group (SIG) is working to create a new specification that…

Extending an ENS to Support Wearable Devices

See how an ENS can better address population groups critical to managing a pandemic…

Chicago office building constructed with coronavirus-fighting features

When it opens later this summer, a $26 million Chicago office building will be…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

“Back to Work” Solutions - Explained

In this report, we share a detailed technical analysis of technologies available to enable…

Bluetooth Deployment in Hospital Settings

Download this white paper to see how advancements in Bluetooth performance and reliability in…

Dyer Engineering Installs Location Tracking to Manage Workflows at Sites

Dyer Engineering is an innovative group of fabrication and machining businesses with wide-ranging capabilities…

Asset Tracking in the Morita Fire Truck Factory

Kokusai Kogyo Co. Ltd. (KKC), part of the Japan Asia Group, has introduced new…

Billions of Bluetooth devices to serve diverse range of industries by 2024

The Bluetooth Special Interest Group (SIG) has announced the findings from the annual Bluetooth…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

2019 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.