For the past few years, new advancements in Bluetooth® technology have well positioned Bluetooth to be a significant contributor in the smart building. Recently, we’ve seen a number of real-world implementations — from airports to museums and retail facilities. Now, Mall of America is leveraging the power of Bluetooth beacons to empower customer navigation and improve the overall guest experience.

Mall of America encompasses 520 stores on five levels for more than 5.6 million square feet of coverage. Every year, the mall welcomes more than 40 million visitors from all over the world. “Guests have a certain level of expectation,” said Janette Smrcka, information technology director for Mall of America. “People are used to having these wayfinding tools built in.”

“Way finding is like drinking fountains; you have to have it.”

Janette Smrcka, Mall of America

 

Going Blue

After having trouble implementing a Wi-Fi indoor navigation solution, Mall of America turned to Bluetooth® enabled Cisco Halo Beacons to support their network of location services and help customers navigate one of the world’s largest entertainment and shopping complexes. “Trying to meet outdoor navigation expectations indoors is difficult, especially at a high quality,” said Smrcka.

With a Bluetooth beacon infrastructure in place, guests can select their destination on the Mall of America app and pinpoint where they are in the facility. From there, the app can get customers moving in the right direction while providing additional information, such as store hours, estimated time of arrival, and vertical transportation factors like escalators that impact accessibility for shoppers utilizing strollers or wheelchairs.

In addition to indoor navigation and way-finding applications, in the future Mall of America hopes to take advantage of Bluetooth asset tracking capabilities to monitor the location of key equipment, from strollers and wheelchairs to lifts and maintenance tools. Soon, their Bluetooth beacon infrastructure will even allow them to pinpoint inoperable equipment or assets in need of maintenance.

More Than a Smart Building

With 4.3 miles of storefront, Mall of America goes well beyond the traditional definition of a smart building. “We are truly a small city,” said Smrcka. “Any logistical challenge you have in any city, we have. Being able to leverage those types of things to help our facility operate more efficiently could save us thousands if not millions of dollars. We’re really excited about what Bluetooth® could open up for us in the future.”

Bluetooth® beacons are connecting city-like venues all over the globe, creating rich, personalized experiences for shoppers, concert goers, museum lovers, sports fans, tourists, and more. Mall of America is a great real-world example of how Bluetooth technology can enhance the visitor experience for a building of any size.

“We are truly a small city. Any logistical challenge you have in any city, we have.”

Janette Smrcka, Mall of America

Watch the full video above to see all the ways in which Mall of America is using Bluetooth beacons to power their smart facility infrastructure.

FEATURED DOWNLOAD

Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

INSTANT DOWNLOAD

Cassia Networks Outlines New Bluetooth Trends for 2023

Cassia Networks delivers easy-to-manage, long-range, multiple-device connectivity, edge processing and location services solutions that…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

Texas Instruments Highlights What to Expect From Bluetooth Technology in 2023

With more than 20 years of connectivity experience, Texas Instruments provides high-quality, low-power, and…

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Two New Technologies Shaking up the IoT

By example, Bluetooth has broadened its tracks through its direction-finding technologies, Angle-of-Arrival (AoA), and…

Silicon Labs Highlights Likely Bluetooth Technology Trends for 2023

A global provider of silicon, software, and solutions for a smarter, more connected world,…

Bluetooth Ambient IoT Is Poised to Rapidly Scale in 2023

An ambient IoT company, Wiliot designs semiconductors that power battery-free Bluetooth® tags to enable…

In Case You Missed It: The Top Bluetooth Case Studies of 2022

This year, the Bluetooth® community made major strides in wireless innovation. Around the world,…

5 Must-See Bluetooth Sustainability Stories From 2022

While Bluetooth® technology is often most recognized for advancements in audio streaming, recent Bluetooth…

7 Emerging Bluetooth Technology Trends to Watch

It’s no secret that the world is more connected than ever. With millions of…

Talking IoT: Bluetooth Location Services

Silicon Labs CMO, Megan Lueders, hosts Chuck Sabin, senior director market development of the…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

A New Approach to Health and Safety for Manufacturers

Until recently, not enough attention was being placed on how new technologies can improve…

Reinventing Apparel Retail With Real Time Inventory

How will apparel retailers survive in the face of online competition and challenging headwinds?…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

Farm to Store with Israel’s Largest Retailer, Shufersal

With over 300 grocery stores across the country, tech savvy Shufersal is outfitting more…

Rethinking Workspaces

How spatial intelligence & occupancy tracking solutions help to overcome corporate real estate business…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Direction Finding Fundamentals

Bluetooth Angle of Arrival (AoA) and Angle of Departure (AoD) are new technologies that…

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help