For the past few years, new advancements in Bluetooth® technology have well positioned Bluetooth to be a significant contributor in the smart building. Recently, we’ve seen a number of real-world implementations — from airports to museums and retail facilities. Now, Mall of America is leveraging the power of Bluetooth beacons to empower customer navigation and improve the overall guest experience.

Mall of America encompasses 520 stores on five levels for more than 5.6 million square feet of coverage. Every year, the mall welcomes more than 40 million visitors from all over the world. “Guests have a certain level of expectation,” said Janette Smrcka, information technology director for Mall of America. “People are used to having these wayfinding tools built in.”

“Way finding is like drinking fountains; you have to have it.”

Janette Smrcka, Mall of America

 

Going Blue

After having trouble implementing a Wi-Fi indoor navigation solution, Mall of America turned to Bluetooth® enabled Cisco Halo Beacons to support their network of location services and help customers navigate one of the world’s largest entertainment and shopping complexes. “Trying to meet outdoor navigation expectations indoors is difficult, especially at a high quality,” said Smrcka.

With a Bluetooth beacon infrastructure in place, guests can select their destination on the Mall of America app and pinpoint where they are in the facility. From there, the app can get customers moving in the right direction while providing additional information, such as store hours, estimated time of arrival, and vertical transportation factors like escalators that impact accessibility for shoppers utilizing strollers or wheelchairs.

In addition to indoor navigation and way-finding applications, in the future Mall of America hopes to take advantage of Bluetooth asset tracking capabilities to monitor the location of key equipment, from strollers and wheelchairs to lifts and maintenance tools. Soon, their Bluetooth beacon infrastructure will even allow them to pinpoint inoperable equipment or assets in need of maintenance.

More Than a Smart Building

With 4.3 miles of storefront, Mall of America goes well beyond the traditional definition of a smart building. “We are truly a small city,” said Smrcka. “Any logistical challenge you have in any city, we have. Being able to leverage those types of things to help our facility operate more efficiently could save us thousands if not millions of dollars. We’re really excited about what Bluetooth® could open up for us in the future.”

Bluetooth® beacons are connecting city-like venues all over the globe, creating rich, personalized experiences for shoppers, concert goers, museum lovers, sports fans, tourists, and more. Mall of America is a great real-world example of how Bluetooth technology can enhance the visitor experience for a building of any size.

“We are truly a small city. Any logistical challenge you have in any city, we have.”

Janette Smrcka, Mall of America

Watch the full video above to see all the ways in which Mall of America is using Bluetooth beacons to power their smart facility infrastructure.

FEATURED DOWNLOAD

Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

INSTANT DOWNLOAD

Adopting AoA Direction Finding Provides a High-Precision Location Experience

From general proximity solutions to high-precision positioning, Bluetooth® technology provides a range of reliable…

Digital Key Builds on Past Practices to Create a More Secure Future

This excerpt was taken from an article that was recently published on helpnetsecurity.com. Too…

We All Drive Automatic Cars. Why Do We Have a Manual IoT?

For the Internet of Things to deliver on its promise of reimaging supply chains…

Getting Started With Bluetooth For High Precision Indoor Positioning

This white paper provides an introduction to Bluetooth high precision indoor positioning, explores what…

Elevating Patient Experience at UCHealth

Find out how Pointr enables Deep Location® to elevate the patient experience at UCHealth.

Digital Interoperability: The Next Game-Changer For Global Cargo Tracking Solutions

Standards-based IoT connectivity to gateways and the cloud is essential for container trackers get…

How to Make Buildings Smarter with Location Based Services

Digital transformation has been enabling smarter buildings for decades. Today, as you enter a…

RTLS Provides Real-World ROI for Riverside Healthcare

In a recently released webcast, Erik Devine, chief information security officer at Riverside Healthcare,…

An “Indoor GPS” For Warehouse Automation (And More...)

Bluetooth indoor positioning may be the high precision “indoor GPS” that businesses have been…

Optimizing Healthcare Facilities Using Wireless Technology – A Case Study

Bluetooth® technology is being used to successfully integrate many of the critical devices and…

Sub-metre accuracy claimed for indoor Bluetooth positioning kits

U-blox is claiming sub-metre indoor accuracy with development kits for Bluetooth direction-finding and positioning.

Luminaire Level Lighting Controls and the Future of Healthy Buildings

As we build back from the pandemic, the building industry is rethinking how we…

Bluetooth® Technology and the Response to the Covid-19 Pandemic

Millions of people have installed smartphone applications which are designed to notify users if…

SmartShepherd Improves Scalability For Their Smart Farming IoT Applications With Cassia’s Bluetooth Gateways

Learn how SmartShepherd partnered with Cassia Networks to enable real-time tracking and monitoring of…

Secure and Accurate Distance Bounding for Bluetooth Secure Access

Are you involved in the design and development of products that rely on secure…

Bluetooth shipments to reach six billion by 2025

Annual shipments of Bluetooth-enabled devices are set to top six billion by 2025, according…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Back to normality

Chuck Sabin, senior director of market development at Bluetooth SIG, explains how Bluetooth Technology…

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help