Bluetooth® is the most successful wireless technology in history, with more than 40 billion cumulative device shipments. This is, in no small part, due to the relative simplicity of Bluetooth technology, which enables the most cost-effective deployments possible. And while Bluetooth has consistently been a leader in the audio space, it is now also widely used for non-communications purposes. In particular, it has been broadly deployed as a positioning technology for high-accuracy indoor location services

High-Accuracy Indoor Location Services

Perhaps the best-known products in this space are personal item trackers, like those developed by Apple, Samsung, and Tile. Bluetooth® positioning technologies like Received Signal Strength Indication (RSSI), direction finding, and upcoming high-accuracy distance measurement enable microlocation of devices. But, more critically, consumer item tracking relies on Bluetooth technology’s unique worldwide multi-billion-unit smartphone ecosystem to detect the locations of lost assets.

This is just the tip of the iceberg in terms of Bluetooth® positioning systems. A variety of commercial and industrial systems have already been deployed, enabling services ranging from asset tracking and indoor navigation to keyless entry. This extends to extremely high-speed and high-accuracy systems: Bluetooth positioning is used for player tracking in several European professional hockey leagues and enables Phone as a Key (PaaK) across a range of Ford vehicles.

On-Demand Webinar

The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.


Bluetooth Positioning Performance

As the long-time product manager for all of Broadcom’s indoor positioning technologies, the extent of Bluetooth® technology’s success has still exceeded my expectations. Yet, despite the scope of successful deployments, there remain a number of misconceptions about Bluetooth positioning performance. For example, Bluetooth positioning accuracy is perceived to be inferior to other technologies. However, the afore-mentioned athlete tracking and vehicle keyless entry products require high accuracy and low latency, so there is already existence proof in the market showing that Bluetooth technology can meet stringent requirements. Similarly, Bluetooth technology is viewed as insufficiently reliable and interference-tolerant to function in critical industrial and enterprise applications. But again, a large number of factory and hospital asset tracking deployments similarly provide existence proof of Bluetooth technology’s viability in those spaces.

At the other end of the spectrum, there is a tendency to downplay the clear advantages that Bluetooth® technology brings to location services applications. If we take the examples of vehicle keyless entry and personal asset trackers, both rely on the broad Bluetooth ecosystem to create successful products. For keyless entry, it was critical to have compatibility with every smartphone on the market, and only Bluetooth Low Energy, which has shipped in virtually every smartphone over the last decade, provided that level of ubiquity. In the same vein, item tracking relies on the sheer size of the Bluetooth ecosystem to maximize the opportunities for detecting tags regardless of their location. The inherent advantages of Bluetooth technology, in particular simplicity, low cost, and backwards compatibility, made it the only technology that location services developers could design around.

Watch The Myths & Facts about Bluetooth® Technology as a Positioning Radio, and get a deeper look into how Bluetooth technology meets the high-accuracy positioning performance needed by commercial and industrial environments.


The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.


How a Bluetooth Sticker Makes it Easy to Track Anything

Bluetooth stickers, also known as Bluetooth tags or Bluetooth beacons, have multiple features that…


EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

How to Effectively Use Bluetooth Location Beacons for Asset Tracking

Bluetooth location beacons can be used in a wide range of scenarios including asset…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

Cassia Networks Outlines New Bluetooth Trends for 2023

Cassia Networks delivers easy-to-manage, long-range, multiple-device connectivity, edge processing and location services solutions that…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

Texas Instruments Highlights What to Expect From Bluetooth Technology in 2023

With more than 20 years of connectivity experience, Texas Instruments provides high-quality, low-power, and…

The Bluetooth® Technology Roadmap for the Future

Ken Kolderup, CMO of the Bluetooth SIG, shares recent and upcoming enhancements to Bluetooth®

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Two New Technologies Shaking up the IoT

By example, Bluetooth has broadened its tracks through its direction-finding technologies, Angle-of-Arrival (AoA), and…

Talking IoT: Bluetooth Location Services

Silicon Labs CMO, Megan Lueders, hosts Chuck Sabin, senior director market development of the…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

Rethinking Workspaces

How spatial intelligence & occupancy tracking solutions help to overcome corporate real estate business…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help