Bluetooth® is the most successful wireless technology in history, with more than 40 billion cumulative device shipments. This is, in no small part, due to the relative simplicity of Bluetooth technology, which enables the most cost-effective deployments possible. And while Bluetooth has consistently been a leader in the audio space, it is now also widely used for non-communications purposes. In particular, it has been broadly deployed as a positioning technology for high-accuracy indoor location services

High-Accuracy Indoor Location Services

Perhaps the best-known products in this space are personal item trackers, like those developed by Apple, Samsung, and Tile. Bluetooth® positioning technologies like Received Signal Strength Indication (RSSI), direction finding, and upcoming high-accuracy distance measurement enable microlocation of devices. But, more critically, consumer item tracking relies on Bluetooth technology’s unique worldwide multi-billion-unit smartphone ecosystem to detect the locations of lost assets.

This is just the tip of the iceberg in terms of Bluetooth® positioning systems. A variety of commercial and industrial systems have already been deployed, enabling services ranging from asset tracking and indoor navigation to keyless entry. This extends to extremely high-speed and high-accuracy systems: Bluetooth positioning is used for player tracking in several European professional hockey leagues and enables Phone as a Key (PaaK) across a range of Ford vehicles.

On-Demand Webinar

The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.


Bluetooth Positioning Performance

As the long-time product manager for all of Broadcom’s indoor positioning technologies, the extent of Bluetooth® technology’s success has still exceeded my expectations. Yet, despite the scope of successful deployments, there remain a number of misconceptions about Bluetooth positioning performance. For example, Bluetooth positioning accuracy is perceived to be inferior to other technologies. However, the afore-mentioned athlete tracking and vehicle keyless entry products require high accuracy and low latency, so there is already existence proof in the market showing that Bluetooth technology can meet stringent requirements. Similarly, Bluetooth technology is viewed as insufficiently reliable and interference-tolerant to function in critical industrial and enterprise applications. But again, a large number of factory and hospital asset tracking deployments similarly provide existence proof of Bluetooth technology’s viability in those spaces.

At the other end of the spectrum, there is a tendency to downplay the clear advantages that Bluetooth® technology brings to location services applications. If we take the examples of vehicle keyless entry and personal asset trackers, both rely on the broad Bluetooth ecosystem to create successful products. For keyless entry, it was critical to have compatibility with every smartphone on the market, and only Bluetooth Low Energy, which has shipped in virtually every smartphone over the last decade, provided that level of ubiquity. In the same vein, item tracking relies on the sheer size of the Bluetooth ecosystem to maximize the opportunities for detecting tags regardless of their location. The inherent advantages of Bluetooth technology, in particular simplicity, low cost, and backwards compatibility, made it the only technology that location services developers could design around.

Watch The Myths & Facts about Bluetooth® Technology as a Positioning Radio, and get a deeper look into how Bluetooth technology meets the high-accuracy positioning performance needed by commercial and industrial environments.


The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.


Using Bluetooth Technology for Secure Digital Key Sharing

First introduced in 2010, Bluetooth® Low Energy (LE) gave developers all over the world…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

A New Approach to Health and Safety for Manufacturers

Until recently, not enough attention was being placed on how new technologies can improve…

Answered: Five Key Questions About Bluetooth Location ServicesBluetooth位置情報サービスについて:5つの大きな疑問に回答

The Quuppa Intelligent Locating System™ leverages off-the-shelf Bluetooth® radio chips that can be firmware…

Reinventing Apparel Retail With Real Time Inventory

How will apparel retailers survive in the face of online competition and challenging headwinds?…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

Farm to Store with Israel’s Largest Retailer, Shufersal

With over 300 grocery stores across the country, tech savvy Shufersal is outfitting more…

How Battery-Free Bluetooth Sensors Are Helping to Enable the Demand Chain

Recently, there’s been a lot of discussion around the supply chain. And as crisis…

Using Bluetooth To Safeguard RTLS Innovation

One of the exciting aspects of working in technology is that you are always…

What Makes Bluetooth Beacon-Based RTLS Systems Successful?

183 million, that’s how many location-services Bluetooth® devices shipped in 2021 alone! What’s even…

Rethinking Workspaces

How spatial intelligence & occupancy tracking solutions help to overcome corporate real estate business…

Podcast - The Growing Role Of RTLS In Retail

Marta from ThinkIn and Jesse from Quuppa talk about the benefits RTLS bring for…

Bluetooth Direction Finding Training

This training video explains how Bluetooth direction finding brings a new dimension to indoor…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Direction Finding Fundamentals

Bluetooth Angle of Arrival (AoA) and Angle of Departure (AoD) are new technologies that…

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

Getting Started With Bluetooth For High Precision Indoor Positioning

This white paper provides an introduction to Bluetooth high precision indoor positioning, explores what…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help