From general proximity to high-accuracy positioning, Bluetooth® technology powers a range of reliable location services that enhance the visitor experience. According to the 2019 Bluetooth Market Update, location services is the fastest-growing Bluetooth solution area. Analysts forecast that by 2023, more than 431 billion locations services devices will ship annually.

As illustrated in this newly released infographic, a big push behind this surge in location services adoption has to do with the proliferation of Bluetooth technology in the smartphone. Whether it’s for indoor navigation, point of interest information, personal item finding, or keyless entry, smartphones have become the go-to engagement tool for popular location services that are playing a significant role in enhancing the visitor experience in smart buildings and smart cities.

Indoor Navigation

From shopping malls to sports stadiums to airports, Bluetooth® location services help customers easily find their way around major facilities while seeing if a favorite restaurant or store is nearby. Giving visitors the fastest route to their destination also helps improve traffic flow and eliminates congestion in the building.

Point of Interest Information

Customer interaction and engagement is key to ensuring overall satisfaction. By creating interactive points of entertainment in venues like airports, museums, and tourist attractions, facilities can enhance the overall visitor experience. Using apps on their smartphones, visitors can learn about pieces of art, historical monuments, and other points of interest.

Personal Item Finding

With Bluetooth technology, there’s no need to worry over lost or misplaced items. While many use cases for Bluetooth® trackers often revolve around the home, the applications are truly widespread. For example, by tagging personal valuables, travelers in an airport can quickly find their suitcase in baggage claim without needing to rely on staff for assistance. No more wondering which black suitcase is yours.

 

Keyless Entry

The days of fumbling for car keys while juggling bags of groceries, coffee, and smart devices are coming to an end. Thanks to Bluetooth technology, the smartphone can provide a secure phone-to-auto connection, unlocking a car on approach, whether it’s yours or a rental.

Download this new infographic and see how Bluetooth® location services can boost staff productivity, enhance visitor experiences, and improve building operational efficiencies. 

FEATURED INFOGRAPHIC

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

INSTANT DOWNLOAD

In Case You Missed It: What’s New With Blue This Summer

The Bluetooth® developer community is always pushing the technology forward, and this summer has…

How Bluetooth Low Energy Roll-Cage Beacons are Disrupting Postal Logistic Services

With the explosion of ecommerce and the changes in consumer behavior as a result…

New Core Specification v5.3 Feature Enhancements

One of the key reasons why Bluetooth® technology has emerged as the global wireless…

Bluetooth Location Services Device Growth to Trend Up Over the Next 5 Years

Best known for its innovation in audio streaming and wearable devices, Bluetooth® technology is also…

Sub-metre accuracy claimed for indoor Bluetooth positioning kits

U-blox is claiming sub-metre indoor accuracy with development kits for Bluetooth direction-finding and positioning.

Atmosic and Globalscale unveil lowest power Bluetooth Low Energy module

Atmosic Technologies and Globalscale Technologies are making available what is being claimed is the…

10 Resources That Showcase the Range and Reliability of Bluetooth Technology

Despite the overwhelming adoption of Bluetooth® technology across a wide range of global solutions…

Luminaire Level Lighting Controls and the Future of Healthy Buildings

As we build back from the pandemic, the building industry is rethinking how we…

Bluetooth Low Energy Innovations in Connected Vehicles That You Didn’t Know Of

The automotive industry is evolving at a fast pace. Modern automobiles are far from…

Bluetooth® Technology and the Response to the Covid-19 Pandemic

Millions of people have installed smartphone applications which are designed to notify users if…

SmartShepherd Improves Scalability For Their Smart Farming IoT Applications With Cassia’s Bluetooth Gateways

Learn how SmartShepherd partnered with Cassia Networks to enable real-time tracking and monitoring of…

Secure and Accurate Distance Bounding for Bluetooth Secure Access

Are you involved in the design and development of products that rely on secure…

High Accuracy Distance Measurement (HADM) Demo For Keyless Entry Systems

In this technology demo Lambda:4 shows their phase based ranging with a standard Bluetooth…

Bluetooth shipments to reach six billion by 2025

Annual shipments of Bluetooth-enabled devices are set to top six billion by 2025, according…

Bluetooth® Technology: The Swiss Army Knife of Low-Power Wireless Technologies

Since its inception, Bluetooth® technology has undergone many enhancements and changes that have allowed…

Evolution vs. Revolution: The Building Blocks of Automotive Body Electronics

In the past few generations of automobiles, there have been significant advancements in vehicle…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

Dyer Engineering Installs Location Tracking to Manage Workflows at Sites

Dyer Engineering is an innovative group of fabrication and machining businesses with wide-ranging capabilities…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help