Hosted by the Location Based Marketing Association, this two day event with over 250+ attendees featured speakers exploring the location based marketing over the course of a customer’s day – from connected homes, cars and workplaces to connected stores, restaurants, sports, travel and hospitality venues – and included discussions on mobile payments, AR/VR, indoor location and more.

Jim Katsandres, Bluetooth SIG Director of Developer Programs, participated in a panel session on “IoT Sensors, Screens, & More” at the event.