Auracast broadcast audio will enable all types of public locations – from small establishments to large venues – to deliver audio experiences that will enhance visitor satisfaction and increase accessibility. Soon, places like airports, conference centers, gymnasiums, cinemas, houses of worship, and more will allow visitors to unmute silent TVs, access multi-language support, and benefit from augmented/assistive listening, all via personal earbuds, headsets, or hearing instruments.

Since its introduction, developers, venues, and end users have inquired as to where they can expect to find this new Bluetooth® capability. What types of opportunities will this new feature provide? What use cases do we expect to see first, and which public locations will become early adopters? Fortunately, new research is now available that takes a first step toward answering these questions.

Recently, the Bluetooth Special Interest Group (SIG) commissioned Strategy Analytics – a global leader in analyzing, tracking, and forecasting the transformation of the smart device and IoT markets – to explore the potential size and shape of the nascent market for Auracast™ broadcast audio in public venues. 

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New Auracast™ Deployment Research

Strategy Analytics conducted desk research, compiling the best available data on global venue counts from a variety of public and private resources. In addition, Strategy Analytics conducted a series of in-depth interviews to use as a market sizing input and add depth and richness to the analysis. A diverse cross section of venue owners and decision makers as well as selected industry leaders in consumer electronics and established assistive listening technologies were engaged. Strategy Analytics also spoke with professionals in the medical/audiological and hearing loss communities to bring a good mix of perspectives and cross-checked them through multiple independent sources where possible.

Those conversations, which are expanded on in the report, provided greater insight into today’s available options for broadcast audio, the successes and pain points of those systems, plans in consideration, and prevailing attitudes on the future of Auracast™ broadcast audio.

The following excerpt is from the recently published Bluetooth® market research note: Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations. This market research note is the result of the aforementioned Strategy Analytics research effort. 

Relevancy of Use Cases by Venue Type

The number of venues likely to deploy an Auracast™ broadcast audio infrastructure is vast. Suitable locations encompass transportation hubs, cinemas, conference centers, performance centers, gyms, fitness centers, hospitals, medical offices, dental offices, hotels, restaurants, pubs, places of worship, museums, tourist attractions, office spaces, retail and service locations, schools, and stadiums.

The strength-of-fit for Auracast™ broadcast audio use cases (Table 2) can vary considerably based on any number of factors, including, but not limited to: willingness to adopt, number of visitors impacted, ease of installation, amount and importance of audio being provided through public address, criticalness of information, and intended audience.

The table below highlights Auracast™ broadcast audio use case strength-of-fit by venue type.

It is worth noting that some venues may enable multiple Auracast™ broadcast audio use cases. Examples include public TVs that support both audio for silent screens and alternative language as well as cinemas that offer hearing augmentation, audio description, and multi-language. These are a few ways Auracast™ broadcast audio will integrate into everyday life and enhance private interaction with audio in public venues.

To learn more, read the full report: Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations. This report highlights the total addressable market of Auracast broadcast audio and provides insight into the number and types of venues that can benefit from deployment. 

Read the full report.

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Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Discover the use cases this new Bluetooth capability will satisfy and the venues that will benefit.

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Auracast™ ブロードキャスト オーディオは、小規模な施設から大型のイベント会場まで、さまざまな公共の場における音声サービスの満足度とアクセシビリティを向上させることが可能です。間もなく、空港、会議場、ジム、映画館、教会・礼拝所などの場で、自分のイヤホン、ヘッドセット、補聴器を使用して、無音テレビを音声付きで視聴したり、多言語音声サービスや聴覚補助等のより改善された音声機能を利用することが可能になります。

このBluetooth®の新機能の発表以来、どこで利用できるのかというご質問を、開発者、施設所有者やエンドユーザーの皆様から頻繁にいただいています。新機能に期待できる可能性はどのようなものなのでしょうか?どのような事例が最初に登場し、どのような施設で早期に採用されるのでしょうか。幸いにして、これらの質問にお答えするための第一歩となる調査結果が、先日新たに公開されました。

公共の場におけるAuracast™ ブロードキャスト オーディオという誕生したばかりの市場の規模と姿を探るため、Bluetooth SIGはスマートデバイスおよびIoT市場の変革に関する分析、追跡、予測におけるグローバルリーダー、Strategy Analyticsに調査を依頼しました。

Auracast™の導入に関する調査

Strategy Analyticsではまず机上調査を行い、世界中の公共の場の数について各種公共・民間資料から入手しうる最良のデータを集めました。さらに、市場規模を測る際の参考とし、分析結果の充実を図るための詳細なインタビューも実施しました。インタビューは施設の所有者や所長等の意思決定者、家電業界のリーダーおよび聴覚補助における代表的技術者等、多岐にわたる人々を対象としています。また、多様な視点を確保するため、医療・聴覚学の専門家や難聴者のコミュニティにも話を聞き、可能なかぎり複数の独立した情報源に基づいてクロスチェック・照合を施しました。

調査結果のレポートでも報告されているこれらの対話から、ブロードキャストオーディオの現時点で可能な選択肢、このシステムの成功点と問題点、検討中の計画、Auracast™ ブロードキャスト オーディオの将来に関する一般的な考えなどについてより深く理解するための知見が得られます。

以下に、Strategy Analyticsの調査を基に作成し先日公開されたBluetooth®の市場調査レポート、「公共の場におけるAuracast™ ブロードキャスト オーディオの可能性を測る」から一部抜粋してご紹介します。

施設の種類別に見たユースケースの適性比較

Auracast™ ブロードキャスト オーディオをインフラとして配備する可能性のある施設は膨大な数に上ります。適切な候補として、交通拠点、映画館、会議場、劇場、ジム、フィットネスセンター、病院、診療所、歯科医院、ホテル、レストラン、パブ、礼拝所、博物館、観光名所、オフィス、小売/サービス店舗、学校、スタジアム等が挙げられます。

Auracast™ ブロードキャスト オーディオのユースケースの適合度(下図 / 表2)は、さまざまな要因によって大きく変わる可能性があります。たとえば、導入の意思、影響を受ける利用者の数、設置の容易さ、場内アナウンスを通して提供される音声情報の量と重要性、情報の切迫性、目的とする利用者などの要因が考えられます。

次の表はAuracast™ ブロードキャストオーディオの各種ユースケースの適合度を、施設の種類別に示しています。

japanese ac graph

また施設によっては、Auracast™ ブロードキャスト オーディオの複数のユースケースに対応できる可能性がある点も特筆すべきです。たとえば公共の場の無音テレビで画面に対応する音声とともに別言語の音声を提供するケースや、映画館で聴覚補助や音声解説、多言語放送にも対応するケースなどです。これらは、Auracast™ ブロードキャスト オーディオが日常生活の一部となり、公共の場における音声の個人的な活用範囲をより豊富にする、ほんの数例にすぎません。

詳しくは、「公共の場におけるAuracast™ ブロードキャスト オーディオの可能性を測る」の全レポートをご覧ください。レポートではAuracastブロードキャスト オーディオのTAM(獲得可能な最大市場規模)に焦点を当て、導入・配備によってメリットを享受できる施設の数と種類について考察しています。

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