“Hearing and understanding speech in various environments can be a daily struggle for people with any degree of hearing loss. Audio quality innovations can benefit everyone, while also improving communication access to those with hearing loss. Having choices in technology to meet the varying needs of people with hearing loss is critical. The advent of technologies like Auracast™ broadcast audio has the potential to give people who wear hearing aids and cochlear implants an important new option for hearing access in their everyday lives.”

Barbara Kelley, executive director of the Hearing Loss Association of America

“Auracast™ broadcast audio is set to transform the way the world engages with wireless audio, enabling innovative new user experiences while delivering the next generation of assistive listening technology across a wide range of public venues. ABI Research expects the wireless and assistive listening industries to rapidly embrace LE Audio and Auracast™ technology, enabling more and more people to share their audio experiences with others, tune in to public broadcasts, and provide the hearing impaired with an easy to use, standardized, interoperable, and consistent assistive listening experience.”

Andrew Zignani, Research Director at ABI Research

“Train stations, airports and other public spaces with a lot of background noise can be challenging for people living with hearing loss. Understanding speech in these acoustically challenging environments requires technological support. Solutions such as Auracast™ broadcast audio can significantly improve the ability of people with hearing loss to communicate. Users of hearing aids or hearing implants will thus be able to move and orient themselves more easily and safely in their acoustic environment in the future. Participation and inclusion will be facilitated, and the overall quality of life will be enhanced.”

Dr. Stefan Zimmer, Secretary General of the EHIMA

“The impact of Bluetooth audio has been massive. A simple, wireless audio connection between two Bluetooth devices has helped make our roads safer, our lives more productive, and our relationship with music, podcasts, video streaming, and all types of personal audio more convenient and joyful. The launch of Auracast™ broadcast audio will trigger another massive change in the wireless audio market. The ability to broadcast and share audio using Bluetooth technology will reshape personal audio and enable public venues and spaces to deliver audio experiences that will improve visitor satisfaction and increase accessibility.”

Mark Powell, CEO of the Bluetooth SIG

“The ability to pair your smartphone to your earbuds or headphones using Bluetooth technology has brought new levels of enjoyment and convenience to personal audio and is now a part of the fabric of our lives. The introduction of Auracast™ broadcast audio will enable us to move from personal wireless listening experiences to shared wireless listening experiences, unlocking the full potential of wireless audio and bringing even more value and delight to our customers.”

シャオミ株式会社 上級副社長兼スマートフォン部門長 曾雪中氏

“Bluetooth technology is extending its track record of innovation with the launch of Auracast™ broadcast audio. We are proud to work with the Bluetooth SIG and are excited to see this capability provide consumers with new, imaginative ways to connect with each other and hear their world.”

Peter Liu, Pixel Ecosystem Products at Google