For years, Quuppa, a long-standing member company of the Bluetooth Special Interest Group (SIG), has played a big role in advancing Bluetooth® location positioning and is committed to delivering open, accurate, and reliable location services solutions. Leveraging the combination of Bluetooth technology with angle of arrival (AoA) and angle of departure (AoD) methodologies, Quuppa is bridging the gap between location services and the IoT world of remote sensing and monitoring.
Recently, I had an opportunity to touch base with Fabio Belloni, Quuppa co-founder and chief customer officer. Our conversation gave me a deeper look into Quuppa’s location services advancements.
Q & A with Fabio Belloni
What does Bluetooth enable for your company, and why have you chosen to use Bluetooth technology?
We have been working with Bluetooth® radios for more than 15 years. Though the Quuppa core IP is radio agnostic, Quuppa decided from the very beginning to leverage Bluetooth technologies. Bluetooth offers unique advantages compared to any other standard or proprietary radio technologies, including WiFi, Zigbee, GNSS (GPS, GLONASS, etc.), cellular (4G, 5G, etc.), or ultrawideband (UWB). Further, it offers unique differentiation factors with regards to other technologies that can be used for positioning and/or data communications, such as ultrasound, infrared, lighting, MEMS (acceleration, gyro, compass, etc.), and video, camera-based location systems. Key advantages include interoperability across devices, high market penetration, utilization of the globally available 2.4GHz ISM band, low power consumption, long communication range, flexible communication protocol, open API from silicon vendors, and economy of scale, which helps keep prices low.
Can you share more about a project you are currently working on with Bluetooth technology in an emerging use case or market?
We have several projects both in proof of concept or fully commercial stages where the Quuppa Intelligent Locating System™ is utilized. Depending on the end-customer requirements and the target use cases, the Quuppa technologies can be exploited in different ways across different architectures. For example, in some projects, the Quuppa system is used for asset tracking by using a network-centric architecture where the AoA estimation methodology in which signals transmitted by tags attached to assets is exploited. In other cases, the AoA methodology is used for measuring the signal transmitted by a mobile device running a phone app. Alternatively, the Quuppa system is used as a gateway for collecting remote sensor data broadcasted by dedicated devices via Bluetooth advertising channels. Quuppa can be used both for computing what is where? (location) as well as to answer the question what is happening over there? via a dual-way communication channel over Bluetooth and the Locators.
A few sample projects spanning across different vertical markets include NGK Ceramics, Nicklaus Children’s Health System in Miami, and Mizkan Museum.