How do you hope these projects will influence other implementers?
As demonstrated above, Bluetooth® is the enabler of many different use cases that run over the same infrastructure, which we call Locators. We want our business partners (i.e. system integrators and solution providers) to exploit all functionalities built within the Quuppa Intelligent Locating System so they can deliver their own killer solution to their end customers, whatever that solution may be. Being able to track tags of different size/shape/form, tracking mobile devices, enabling AoD for future mobile devices, or just simple RSSI-based beaconing, where the beacon acts as an IoT gateway, are just some of the enabling functions that allow the execution of a wide variety of use cases on top of the same Quuppa system.
How does this project benefit the market?
Having system integrators and end customers realize the benefits brought to them by Quuppa technologies, as well as understanding the inherent flexibility that using Bluetooth radios carries, is a marked achievement. The overall location services market remains in its infancy and both system integrators and end customers are still exploring the versatility of old technologies or re-adapting different purpose devices. Our best customers are the ones whose projects fell short on the promises of other RTLS systems and are now looking for a broader enabler technology solution to address the wide range of use cases across their businesses that need an actionable solution. The firetruck manufacturer noted above is a good example of this; it tried and failed with two solutions before finding success with Bluetooth.
These are not futuristic solutions; rather, Quuppa case studies demonstrate to existing and potential business partners and end customers the benefits of an AoA + Bluetooth® radio-based RTLS system that’s available to them now.
What are some of the major market challenges? And how does Bluetooth help you meet them?
In the past, RTLS solutions were built in siloes, being designed and implemented for solving one use case at the time. That lack of understanding is prevalent, as multiple vertical markets still assume they need to adopt a large variety of technology solutions to solve a small sampling of use cases. Conversely, Bluetooth is an open, widely adopted, flexible radio technology platform that already makes all devices use the same communication protocols and speak a common language. The new adopted features unleash the AoA and AoD functionalities, allowing this common language to significantly extend and improve. Devices now have functionalities that only a few years ago were thought not to be technically feasible.
What role do you see Bluetooth playing in emerging markets like smart building, smart industry, smart city, and smart home?
In past years, Bluetooth® has proven to be a central and growing player in the new IoT and location services business. Soon, businesses will see the adoption of more and more Bluetooth based solutions, and not merely in emerging markets but also in established markets, including sports and more conventional arenas like RFID (moving from passive to active components). For example, the decrease in price of active RFID tags (based on Bluetooth) below the $30 and then $10 mark has spurred new market adoption and opportunities.
Bluetooth is now entering vertical markets that historically were averse to what was thought to be a consumer-agnostic technology. Instead, thanks to the use of flexible profiles and more open API to Bluetooth radio chips, new technical solutions have started to migrate to more secure and enterprise-level markets. The new direction finding feature in the recent release of the Bluetooth core specification is yet another step toward enabling actionable services and solutions across many different vertical markets. Quuppa’s success with the establishment of a growing ecosystem of qualified partners operating in many different vertical markets is proof that Bluetooth is moving in the right direction.
Download this paper, Enhancing Bluetooth Location Services with Direction Finding, to learn more about how the new Bluetooth direction finding feature has enhanced location services solutions.