Auracast™ broadcast audio addresses audio accessibility challenges by offering a bring-your-own-device (BYOD) model. Users can connect using their personal hearing aids, earbuds, headphones, or cochlear implants, eliminating the need for venues to distribute and maintain specialized receivers. This not only reduces costs but also supports dignity and autonomy for users.
Venues are already deploying Auracast™ systems
In this presentation from HLAA 2025, Julian Pieters highlights how Auracast™ broadcast audio is already being deployed in diverse venues across the globe — from the Sydney Opera House and the CCI at the University of the Arts London, to churches in the US and UK.
These early adopters are seeing strong demand and positive feedback. Auracast™ broadcast audio has also been tested in high-traffic environments like Oslo Central Theater, St. Paul’s Cathedral, and at CES 2025, demonstrating its versatility and scalability.
And while Auracast™ broadcast audio will likely become the new standard in assistive listening, existing systems like hearing loops still have a vital role to play. Panel discussions from HLAA 2025 noted that the best practice for venues is to add Auracast™ broadcasts alongside current systems, allowing users to transition at their own pace. This hybrid approach ensures compliance with accessibility laws while preparing for the future.
Explore recent case studies and see how venues are making it happen with Auracast™ broadcast audio.
Make the case for Auracast™ broadcast audio
How does Auracast™ broadcast audio get added to public venues? Whether you’re leading the charge or supporting the journey, this page is a helpful starting point. There you will find free resources and tools to better understand the technology, communicate its potential benefits, and assist locations in determining if Auracast™ broadcast audio is the right fit for their accessibility needs. Our goal is to ensure you feel informed, prepared, and confident in your advocacy efforts.
To learn more about how you can support the adoption of Auracast™ broadcast audio, join us for the upcoming webinar on September 17th, 2025.
Looking ahead
Hearing loss is growing rapidly, with 2.5 billion people expected to have hearing difficulties by 2050. This public health crisis emphasizes the need for audio accessibility for all.
Thankfully, the future of audio accessibility is bright, and it is here now. Auracast™ broadcast audio is being integrated into hearing aids, earbuds, cochlear implants, smartphones, and more, with additional devices expected in the coming years. As adoption grows, the vision of communication access for all becomes increasingly attainable.
For now, the message is clear; “do not wait,” says Henry Wong, director of market development for the Bluetooth SIG. “Venues should begin integrating Auracast™ broadcasts into their infrastructure today. Doing so will not only futureproof their facility, but it will also immediately enhance the experience for visitors with hearing loss.”
Learn more about Auracast™ broadcast audio and access the latest advocacy materials.
