Bluetooth SIG launches China Interest Group  

Over 30 member companies join inaugural meeting in Shanghai 

Shanghai, China – October 24, 2025 — The Bluetooth Special Interest Group (Bluetooth SIG), the not-for-profit membership organization responsible for overseeing Bluetooth® technology, has launched a China Interest Group. Open to all Promoter and Associate member companies, this new group serves as a platform for collaboration, education, and market development, ensuring that the unique needs and opportunities of the Chinese market are effectively represented and addressed within the global Bluetooth SIG ecosystem. 

The China Interest Group will serve as a collaborative platform for members to: 

  • promote the widespread adoption of Bluetooth technology across industries in China; 
  • educate the local member and developer community on the latest Bluetooth advancements; 
  • consolidate and communicate local market requirements to guide the evolution of Bluetooth technology; and 
  • foster a vibrant community of Bluetooth innovators, developers, and manufacturers in China. 

“China is not only a key market in the global Bluetooth® ecosystem but also a driving force behind technological innovation,” said Neville Meijers, CEO of the Bluetooth Special Interest Group. “The formation of the China Interest Group marks an exciting milestone in our journey to deepen collaboration with our members in China. Through this new platform, we aim to foster stronger local engagement, accelerate market growth, and ensure that insights from the Chinese ecosystem continue to shape the future of Bluetooth® technology worldwide.”  

The inaugural China Interest Group meeting brought members together to align on strategic priorities and collaboration aimed at driving Bluetooth® innovation in China. Participants discussed key market insights and actionable plans to strengthen China’s role in the global Bluetooth ecosystem. The first meeting attracted representatives from leading companies, including Actions, Barrot, Goodix, Honor, Huawei, Infineon, Lenovo, Nordic, OPPO, Qualcomm, Silicon Labs, Telink, UNISOC, Xiaomi and etc. 

“Our focus is on fostering strategic collaboration among member companies in China. Through this platform, we aim to empower companies in China to actively expand the local market, drive innovative use cases, and collectively shape the future of wireless connectivity both nationally and globally.” said Lori Lee, chair of China Interest Group and Senior Director for Asia Pacific & China at the Bluetooth SIG.  

The primary working language of the China Interest Group is Chinese. Individuals from eligible Bluetooth SIG member companies can apply to join via this link. 

About The Bluetooth SIG

The Bluetooth Special Interest Group (SIG) is the international standards development organization responsible for advancing, protecting, and promoting Bluetooth® technology, the global standard for connection. We are a community of the world’s most inventive people and companies collaborating to fulfill the essential need to connect. Driven by a shared vision of creating a better world through connection, our members ship over 5 billion Bluetooth® enabled products each year that make our lives safer, healthier, and more joyful, while helping businesses and industries become more efficient, sustainable, and productive.  For more information about the Bluetooth SIG and Bluetooth® technology, please visit www.bluetooth.com.