Blog Post
The Bluetooth SIG establishes an entity in China
Earlier this month, the Bluetooth Special Interest Group (SIG) set up a subsidiary in China. Bluetooth SIG (Beijing) Technology Co….
Blog Post
Sony’s insight into the future of Bluetooth® audio
Bluetooth® LE Audio, released in July 2022, generated significant market excitement and anticipation. Bluetooth LE Audio is a new audio…
Blog Post
How Bluetooth helps fulfill the essential need to connect
Bluetooth is more than just a technology — it’s a community of some of the world’s best minds and organizations…
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Bluetooth is creating a better world through connection
More than a technology, you might be surprised to find out that Bluetooth is also a community of thousands of…
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How QR codes can help you connect to an Auracast™ broadcast
Amongst the many changes brought about in the wake of the pandemic was the resurgence of the QR code. During…
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Bluetooth® Core Specifications now scheduled for bi-annual release
For more than a decade, the Bluetooth Special Interest Group (SIG) typically released a new core specification every 18 months,…
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Why it is important to standardize communication for Bluetooth functionality
Bluetooth is the global benchmark for safe, flexible, dependable, effortless wireless connection. Every day, billions of Bluetooth® devices are being…
Blog Post
Everything you ever wanted to know about Bluetooth® LE Audio and Auracast™ broadcast audio
Recently, Nick Hunn, chair of the Bluetooth SIG Hearing Aid Working Group, vice chair of the Generic Audio Working Group,…
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Auracast™ broadcast audio: a major showstopper at CES 2025
For decades, CES has connected innovators, decision makers, media, influencers, visionaries, and customers across the entire tech ecosystem, and 2025…
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Japan and China are helping to shape the future of a connected experience
Recently, the Bluetooth Special Interest Group (SIG) hosted its first in-person Tokyo Seminar since 2019. This much-awaited return drew over…
