While many people recognize Bluetooth® technology for audio streaming, wearables, and other data transfer capabilities, the technology has continued to advance the market for indoor location services and other aspects associated with location-based technologies. In fact, location services is the fastest-growing Bluetooth solution area. More than 250 million Bluetooth location devices will ship this year, and analysts at ABI Research expect to see 3x growth in the next five years. “Bluetooth® is the dominant technology in location services, whether people know that or not,” said Gabriel Desjardins, Broadcom Director of Product Marketing.

Why Bluetooth Location Services

“Bluetooth® is the dominant technology in location services, whether people know that or not.” 
– Gabriel Desjardins, Broadcom

Despite the tremendous growth, industry forecasts, expanding market implementations, and an increasing number of solution providers developing Bluetooth positioning solutions, there are still several persistent myths that suggest Bluetooth® technology is not a viable solution for supporting location services. Some of these misconceptions stem from the concept that Bluetooth technology can only use RSSI to measure the distance between two different devices. An approach that, by itself, can provide meter-level accuracy.

Within the last few years, the Bluetooth Special Interest Group (SIG) adopted Bluetooth Direction Finding capabilities. Using angle of arrival (AoA) and angle of departure (AoD), Bluetooth® technology receivers can calculate the direction of a signal from a Bluetooth transmitter. Combining distance measurement with Bluetooth Direction Finding can achieve centimeter-level accuracy, further enhancing Bluetooth technology’s wide range of location services applications – including item finding solutions, real-time locating systems (RTLS)(e.g., asset tracking and access control), and indoor position systems (IPS). “Bluetooth technology can allow a company like Quuppa to scale across different vertical markets and provide a different shade and grade of solution depending on the different market requirements,” said Fabio Belloni, Quuppa Chief Growth Officer and Co-Founder.

The Myths & Facts About Bluetooth Technology as a Positioning Radio

Recently, Chuck Sabin, Bluetooth SIG Senior Director of Market Development, was joined by Fabio Belloni, Quuppa Chief Growth Officer and Co-Founder; Gabriel Desjardins, Broadcom Director of Product Marketing; and Andrew Zignani, ABI Research Research Director, to discuss The Myths & Facts About Bluetooth® Technology as a Positioning Radio.

During this discussion, Belloni touched on a few of the misconceptions surrounding the idea of using Bluetooth technology to support today’s location service solutions. The first is that Bluetooth® technology is only good for determining proximity. As mentioned above, now, with the inclusion of direction finding, Bluetooth technology can provide centimeter-level accuracy.

Another common myth is that Bluetooth® technology cannot provide accurate coverage beyond ten meters. However, as Belloni explains in the webinar, Quupaa successfully used Bluetooth technology to track objects hundreds of meters away from the receivers. “Bluetooth is nominally designed for one megabit per second at ten meters range, but when the bit rate lowers, the distance increases a lot,” said Belloni.

Lastly, Belloni said that a commonly held misconception is that successful multipath propagation requires a lot of bandwidth. “Even narrow-band signals, if you apply the right signal processing, can actually solve multipath,” said Belloni. “If you have a narrow-band system, you can’t play with the bandwidth of time, so you play with space. And that‘s where you can resolve multipath.”

To support this claim, Belloni offered some compelling proof to webinar attendees. Deployed across multiple leagues and in more than 90 arenas, Quuppa, in partnership with Wisehockey and Wisesport, deployed Bluetooth enabled location services solutions that track the puck/ball, referees, and players during professional ice hockey and soccer games. 

Check out the on-demand webinar to see more real-world examples and discover how companies like Quuppa are dispelling these myths.

ON-DEMAND WEBINAR

The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.

WATCH NOW

Using Bluetooth Technology for Secure Digital Key Sharing

First introduced in 2010, Bluetooth® Low Energy (LE) gave developers all over the world…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

A New Approach to Health and Safety for Manufacturers

Until recently, not enough attention was being placed on how new technologies can improve…

Answered: Five Key Questions About Bluetooth Location ServicesBluetooth位置情報サービスについて:5つの大きな疑問に回答

The Quuppa Intelligent Locating System™ leverages off-the-shelf Bluetooth® radio chips that can be firmware…

Reinventing Apparel Retail With Real Time Inventory

How will apparel retailers survive in the face of online competition and challenging headwinds?…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

Farm to Store with Israel’s Largest Retailer, Shufersal

With over 300 grocery stores across the country, tech savvy Shufersal is outfitting more…

How Battery-Free Bluetooth Sensors Are Helping to Enable the Demand Chain

Recently, there’s been a lot of discussion around the supply chain. And as crisis…

Using Bluetooth To Safeguard RTLS Innovation

One of the exciting aspects of working in technology is that you are always…

What Makes Bluetooth Beacon-Based RTLS Systems Successful?

183 million, that’s how many location-services Bluetooth® devices shipped in 2021 alone! What’s even…

Rethinking Workspaces

How spatial intelligence & occupancy tracking solutions help to overcome corporate real estate business…

Podcast - The Growing Role Of RTLS In Retail

Marta from ThinkIn and Jesse from Quuppa talk about the benefits RTLS bring for…

Bluetooth Direction Finding Training

This training video explains how Bluetooth direction finding brings a new dimension to indoor…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Direction Finding Fundamentals

Bluetooth Angle of Arrival (AoA) and Angle of Departure (AoD) are new technologies that…

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

Getting Started With Bluetooth For High Precision Indoor Positioning

This white paper provides an introduction to Bluetooth high precision indoor positioning, explores what…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help