While many people recognize Bluetooth® technology for audio streaming, wearables, and other data transfer capabilities, the technology has continued to advance the market for indoor location services and other aspects associated with location-based technologies. In fact, location services is the fastest-growing Bluetooth solution area. More than 250 million Bluetooth location devices will ship this year, and analysts at ABI Research expect to see 3x growth in the next five years. “Bluetooth® is the dominant technology in location services, whether people know that or not,” said Gabriel Desjardins, Broadcom Director of Product Marketing.

Why Bluetooth Location Services

“Bluetooth® is the dominant technology in location services, whether people know that or not.” 
– Gabriel Desjardins, Broadcom

Despite the tremendous growth, industry forecasts, expanding market implementations, and an increasing number of solution providers developing Bluetooth positioning solutions, there are still several persistent myths that suggest Bluetooth® technology is not a viable solution for supporting location services. Some of these misconceptions stem from the concept that Bluetooth technology can only use RSSI to measure the distance between two different devices. An approach that, by itself, can provide meter-level accuracy.

Within the last few years, the Bluetooth Special Interest Group (SIG) adopted Bluetooth Direction Finding capabilities. Using angle of arrival (AoA) and angle of departure (AoD), Bluetooth® technology receivers can calculate the direction of a signal from a Bluetooth transmitter. Combining distance measurement with Bluetooth Direction Finding can achieve centimeter-level accuracy, further enhancing Bluetooth technology’s wide range of location services applications – including item finding solutions, real-time locating systems (RTLS)(e.g., asset tracking and access control), and indoor position systems (IPS). “Bluetooth technology can allow a company like Quuppa to scale across different vertical markets and provide a different shade and grade of solution depending on the different market requirements,” said Fabio Belloni, Quuppa Chief Growth Officer and Co-Founder.

The Myths & Facts About Bluetooth Technology as a Positioning Radio

Recently, Chuck Sabin, Bluetooth SIG Senior Director of Market Development, was joined by Fabio Belloni, Quuppa Chief Growth Officer and Co-Founder; Gabriel Desjardins, Broadcom Director of Product Marketing; and Andrew Zignani, ABI Research Research Director, to discuss The Myths & Facts About Bluetooth® Technology as a Positioning Radio.

During this discussion, Belloni touched on a few of the misconceptions surrounding the idea of using Bluetooth technology to support today’s location service solutions. The first is that Bluetooth® technology is only good for determining proximity. As mentioned above, now, with the inclusion of direction finding, Bluetooth technology can provide centimeter-level accuracy.

Another common myth is that Bluetooth® technology cannot provide accurate coverage beyond ten meters. However, as Belloni explains in the webinar, Quupaa successfully used Bluetooth technology to track objects hundreds of meters away from the receivers. “Bluetooth is nominally designed for one megabit per second at ten meters range, but when the bit rate lowers, the distance increases a lot,” said Belloni.

Lastly, Belloni said that a commonly held misconception is that successful multipath propagation requires a lot of bandwidth. “Even narrow-band signals, if you apply the right signal processing, can actually solve multipath,” said Belloni. “If you have a narrow-band system, you can’t play with the bandwidth of time, so you play with space. And that‘s where you can resolve multipath.”

To support this claim, Belloni offered some compelling proof to webinar attendees. Deployed across multiple leagues and in more than 90 arenas, Quuppa, in partnership with Wisehockey and Wisesport, deployed Bluetooth enabled location services solutions that track the puck/ball, referees, and players during professional ice hockey and soccer games. 

Check out the on-demand webinar to see more real-world examples and discover how companies like Quuppa are dispelling these myths.

ON-DEMAND WEBINAR

The Myths & Facts about Bluetooth® Technology as a Positioning Radio

Watch this detailed discussion into the challenges and opportunities in front of indoor location services systems and how to tap into their potential in manufacturing, logistics, retail, offices, and more.

WATCH NOW

3 Bluetooth Innovations That Will Have Major Market Impacts

A globally recognized standards body, the Bluetooth Special Interest Group (SIG) supports industry-leading companies…

ABI Snapshot - 2023 Bluetooth Market Update

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

Analysts Provide New Forecasts for Key Bluetooth Solution AreasBluetoothの主要ソリューション分野に関する新たなアナリスト予測を発表

Bluetooth® technology provides full-stack, fit-for-purpose solutions to meet the ever-expanding needs for wireless connectivity. After…

Micromobility is Changing the Face of Urban Transport

Even before Covid-19, consumers and cities valued the benefits of lightweight, low-speed personal vehicles.…

New Trends in Bluetooth Location Services SolutionsBluetooth位置情報サービス ソリューションの新潮流

Though Bluetooth® technology is best known for it’s audio streaming and data transfer capabilities,…

Using Bluetooth in Location Tracking Devices

Bluetooth ranging technology, which uses the distance between one or more devices through signal…

Now Available: New Bluetooth Forecasts and Trends最新版を公開:Bluetooth®︎市場動向

The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights…

2023 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

How a Bluetooth Sticker Makes it Easy to Track Anything

Bluetooth stickers, also known as Bluetooth tags or Bluetooth beacons, have multiple features that…

EJOT | INDUTRAX Case Study

EJOT, headquartered in North-Rhine Westphalia, Germany, is a group of medium-sized companies with production…

How to Effectively Use Bluetooth Location Beacons for Asset Tracking

Bluetooth location beacons can be used in a wide range of scenarios including asset…

The Importance of Standards in the Smart Retail Market

Retailers are increasingly looking towards Internet of Things (IoT) technologies to help them deliver…

The Benefits Of Bluetooth LE Connectivity In Power Tools

Integrating Bluetooth into power tools has emerged as one of the fastest growing –…

The Bluetooth® Technology Roadmap for the Future

Ken Kolderup, CMO of the Bluetooth SIG, shares recent and upcoming enhancements to Bluetooth®

Bluetooth Development Training: Works With 2022

The role Bluetooth has played, and will continue to play, in the evolution of IoT…

Galleria Borghese, Rome Case Study

The Galleria Borghese Museum, based in Rome, houses works by Caravaggio, Raphael, Titian, Correggio,…

No More Queueing At The Hotel Check-in

Over two thirds of the British population now own a smartphone, using it for…

2022 Bluetooth® Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Tile is working with Lenovo to help you find your lost laptop

Announced at CES 2022, Tile and Lenovo are teaming up to make ThinkPad X1s…

The new Chipolo Card Spot puts Apple’s Find My network in your wallet

Chipolo has a new Bluetooth tracker it’s announcing at CES 2022, a new version…

7 AirTag tricks: Find lost stuff, return found items and more

CNET examines how Apple’s AirTags can easily help you track down lost items using…

2021 Bluetooth® Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth internet gateways, how to make them secure and scalable, and design and implement your own working prototype gateway and web application for use with either Bluetooth LE Peripherals or with Bluetooth mesh networks.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help