The COVID-19 pandemic resulted in a global health crisis like no other and continues to influence all aspects of our work and lives. Many industries were affected by COVID-19, and, at the time of its onset, analysts could not have predicted the full impact the pandemic would have on market forecasts. While delayed growth across many Bluetooth® markets was to be expected, the recently released 2021 Bluetooth Market Update reports that analysts anticipate seeing annual growth resume as we move through 2021.

One-Year Shift in Market Forecasts

Overall, previously expected growth in Bluetooth® annual device shipments effectively shifted out one year. While a few markets remained resilient to the impact of the pandemic, others are just beginning to recover. Audio streaming is one such example. Audio streaming device shipments were affected by slowdowns associated with COVID-19, but the market will soon see substantial recovery and expansion.

For other markets, warehouse closures, factory shutdowns, and worldwide shipping delays reduced the availability of device supplies. Consumer spending slowed to a trickle as the phone, tablet, and PC market saw a significant delay in purchases with minimal recovery in shipment volumes.

According to the report, markets like automotive bounced back quickly while location services markets flattened as COVID-19 delayed deployments around the globe. The impact of the pandemic slowed location services implementations by 25% (compared to pre-pandemic 2020 forecasts), as mitigating the spread of the pandemic prohibited professionals from traveling and installing equipment within facilities. Growth is expected to return to pre-pandemic levels throughout 2021, rising to 550,000 implementations by 2025.

“Most markets are expected to recover close to previous projections by 2024, but much will also depend on the longer-term economic impact of COVID-19 across different regions and specific device market trends.” 
– ABI Research

New Market Opportunities

During this challenging time, some Bluetooth® markets found opportunities to thrive. The global shift to work from home drove growth for Bluetooth PC accessories. And with people spending more time at home, there is greater demand for Bluetooth home automation solutions that help make our lives more convenient, safe, and connected.

An increased focus on health and wellness grew demand for Bluetooth wearables. Additionally, due to strong interest in safe return solutions, analysts expect to see a sizeable increase in Bluetooth real-time locating system (RTLS) deployments.

Overall, despite the one-year shift in market trends caused by the pandemic, recovery and growth forecasts predict that more than six billion Bluetooth enabled devices will ship annually by 2025.

Download the 2021 Bluetooth Market Update to learn more about Bluetooth market forecasts and trends.

FEATURED DOWNLOAD

2021 Bluetooth® Market Update

Get updated forecasts and trends in key Bluetooth solution areas and spotlights emerging Bluetooth use cases that will drive future growth.

INSTANT DOWNLOAD

Why We Need LE Audio

Bluetooth® technology stripped away the hassle of wires on headphones, speakers, and more, revolutionizing…

How Alps Alpine Uses Bluetooth Technology for Secure Digital Key Solutions

The Bluetooth® location services market experienced a delay in growth last year due to…

How Location-based Services Can Improve Healthcare Facilities Around The World

This article from Quuppa explores the potential impact of adopting location tracking technologies in…

Mobile Access Senior Living White Paper

How advanced access technologies are working to equip senior citizens, their communities and facilities…

Achieving Room-Level Medical Device Tracking Using Bluetooth Low Energy Solutions

For healthcare providers, improving quality of care, reducing costs, and increasing patient satisfaction are…

Disneyland Resort App Offers Even More Magic, More Convenience at Your Fingertips

Earlier this spring, the Disneyland Resort introduced a new online check-in service for our…

WiFi Or Bluetooth Beacons For Indoor Location?

We weigh the pros and cons of WiFi & Beacon technology for location-based services,…

Another Bluetooth Application on the Road to Mainstream in Automotive

Many car owners think of automotive wireless connectivity as a simple interaction with their…

How Bluetooth LE Is Improving Bricks-And-Mortar Retail For Consumers And Stores

Bluetooth LE solutions are already increasing convenience and creating value for retailers and consumers…

The Promise of Next-Generation Bluetooth® LE Audio Connectivity

The new Bluetooth® Low Energy (LE) Audio capabilities mean another step forward in the…

Bluetooth® Core Specification Version 5.3 Feature Enhancements

Bluetooth® Core Specification version 5.3 includes several feature enhancements with the potential to improve…

Sub-metre accuracy claimed for indoor Bluetooth positioning kits

U-blox is claiming sub-metre indoor accuracy with development kits for Bluetooth direction-finding and positioning.

Luminaire Level Lighting Controls and the Future of Healthy Buildings

As we build back from the pandemic, the building industry is rethinking how we…

Bluetooth LE Audio Technology: Faster And More Efficient

Bluetooth LE Audio The connection type of the future. What is Bluetooth LE Audio? here are…

Bluetooth® Technology and the Response to the Covid-19 Pandemic

Millions of people have installed smartphone applications which are designed to notify users if…

SmartShepherd Improves Scalability For Their Smart Farming IoT Applications With Cassia’s Bluetooth Gateways

Learn how SmartShepherd partnered with Cassia Networks to enable real-time tracking and monitoring of…

High Accuracy Distance Measurement (HADM) Demo For Keyless Entry Systems

In this technology demo Lambda:4 shows their phase based ranging with a standard Bluetooth…

Bluetooth shipments to reach six billion by 2025

Annual shipments of Bluetooth-enabled devices are set to top six billion by 2025, according…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Bluetooth Market Research Note - Assistive Hearables

Bluetooth Market Research Notes provide in-depth analysis of trends and forecasts highlighted in the…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

Dyer Engineering Installs Location Tracking to Manage Workflows at Sites

Dyer Engineering is an innovative group of fabrication and machining businesses with wide-ranging capabilities…

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help