Auracast broadcast audio is a new Bluetooth® capability that will deliver life-changing audio experiences, and enable all types of public locations – from large venues such as airports and conference centers to smaller establishments such as gymnasiums, cinemas, and houses of worship – to deliver audio experiences that will enhance visitor satisfaction and increase accessibility.

Since the introduction of Auracast™ broadcast audio, developers, venues, and end users have inquired as to where they will find this new capability. How big of an opportunity is there? What use cases might we see first? Where might we see adoption, and what locations might adopt sooner than others? New research is now available that takes a first step toward answering these questions.

Auracast™ Broadcast Audio in Public Locations

The Bluetooth Special Interest Group (SIG) commissioned Strategy Analytics to explore the potential size and shape of the nascent market for Auracast™ broadcast audio in public venues. 

Strategy Analytics conducted desk research, compiling the best available data on global venue counts from a variety of public and private resources. In addition, Strategy Analytics conducted a series of in-depth interviews to use as a market sizing input and add depth and richness to the analysis. A diverse cross section of venue owners and decision makers as well as selected industry leaders in consumer electronics and established assistive listening technologies were engaged. Strategy Analytics also spoke with professionals in the medical/audiological and hearing loss communities to bring a good mix of perspectives and cross-checked them through multiple independent sources where possible.

Those conversations, which are expanded on in the report, provided greater insight into today’s available options for broadcast audio, the successes and pain points of those systems, plans in consideration, and prevailing attitudes on the future of Auracast™ broadcast audio.

Following is an excerpt from a recently published Bluetooth market research note: Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations.

Sizing the Opportunity 

The first step in sizing the opportunity for Auracast™ broadcast audio is to collate the total global public venue counts that are candidates for implementing Auracast™ broadcast audio use cases. Three key global regions were examined – North America, Western Europe, and Asia Pacific.

 

Global Venue Count

Across North America, Western Europe, and Asia Pacific, research done by Strategy Analytics identified more than 60 million public locations that could benefit from broadcast audio. Of those, a large number of locations with high strength-of-fit are expected to adopt Auracast™ broadcast audio relatively soon. Locations with low-to-mid strength-of-fit  may see the potential benefit of implementing Auracast™ broadcast audio in the mid-to-long term. 

The table below outlines the total number of potential candidate venues by region.

Of course, decision makers will need to determine the most suitable audio use cases, factoring in local regulatory compliance requirements, to leverage Auracast™ broadcast audio and provide audio accessibility for their customers.

To learn more, read the full report: Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations. This report highlights the total addressable market of Auracast broadcast audio and provides insight into the number and types of venues that can benefit from deployment. 

Read the full report.

FEATURED REPORT

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Discover the use cases this new Bluetooth capability will satisfy and the venues that will benefit.

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Auracast™ ブロードキャスト オーディオは、画期的なオーディオ体験を実現するBluetooth®の新機能で、空港や会議場等の大型施設から室内競技場、映画館、教会・礼拝所等の比較的小規模な施設まで、あらゆる種類の公共の場で利用者の満足度とアクセシビリティを向上させる音声サービスを可能にします。

Auracast™ ブロードキャスト オーディオの登場以来、この新しい機能をどこで利用できるのかという質問がエンジニアや施設運営者、エンドユーザーなど多くの皆様から寄せられています。どれほど大きな可能性を秘めているのでしょうか? 最初に実現されるユースケースはどのような内容になるのでしょうか? 採用に当たり、どのような場所が適しているのでしょうか? また導入しやすいのはどのような場所でしょうか? 先日、こうした質問に答える第一歩となる、新しい調査結果が発表されました。

公共の場におけるAuracast ブロードキャスト オーディオ

Bluetooth SIGは、公共施設におけるAuracast™ ブロードキャスト オーディオという、誕生したばかりの市場の規模や見通しを探るため、Strategy Analyticsに調査を依頼しました。

Strategy Analyticsでは、まず机上調査を行い、世界中にある施設の数について各種公営および民間施設に関する様々な資料から入手しうる最良のデータを集めました。さらに、市場規模を測る際の参考として使用し、分析結果の充実を図るための詳細なインタビューも実施しました。インタビューは施設の所有者・運営責任者や、家電業界のリーダーおよび聴覚補助における代表的技術者など、多岐にわたる人々を対象に行われました。また、多様な視点を確保するため、医療・聴覚医学の専門家や難聴者のコミュニティにも話を聞き、可能なかぎり複数の独立した情報源に基づいてその内容を異なる角度からクロスチェック・照合しました。

調査結果のレポートでは、こうした話の内容を詳しく掘り下げており、ブロードキャスト オーディオについて現時点で考えられる選択肢、ブロードキャストシステムで成功している点と問題点、検討中の計画、Auracast™ ブロードキャスト オーディオの将来に関する一般的な考えなどを、より深く理解するための知見を得られます。

以下に、先日公開されたBluetoothの市場調査レポート「公共の場におけるAuracast™ ブロードキャスト オーディオの可能性を測る」から一部抜粋してご紹介します。

可能性の規模を推計するにあたり

Auracast™ ブロードキャスト オーディオに関する可能性の規模を測るためには、まずはそのユースケースを実施する候補となる、世界の公共施設の数を把握する必要があります。北米、西欧、アジア太平洋の3つの主要地域を対象に、調査が行われました。

世界の施設数

Strategy Analyticsが北米、西欧、アジア太平洋の各地域にわたって実施した調査では、ブロードキャスト オーディオによって利点をもたらされる可能性のある公共の場が6000万カ所以上特定されました。適合度の高い多くの場所で、比較的早期にAuracast™ ブロードキャスト オーディオの採用が進むと予想されます。適合度が低~中程度の場所は、中長期的な配備によってメリットを享受できる可能性があります。

以下の表に、地域別の候補施設数の合計を示します。

Auracast™ ブロードキャスト オーディオを活用してアクセシビリティを利用者に提供するにあたり、施設の意思決定者が参照すべき最適なユースケースは、当然ながら、該当地域の法規制を考慮して決める必要があります。

詳細は、調査レポート「公共の場におけるAuracast ブロードキャスト オーディオの可能性を測る」をご覧ください。当該レポートでは、Auracast™ブ ロードキャスト オーディオのTAM(獲得可能な最大市場規模)を取り上げ、導入によってメリットを享受できる施設の数と種類に関する知見を詳しくご紹介しています。

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