Auracast™ broadcast audio will be a new, global consumer service that will deliver enhanced listening experiences and audio accessibility for everyone, improving the way you engage with others and the world around you.

Helping Your World Sound Better

With Auracast™ broadcast audio, you will be able to listen with others, tune into public TVs, and improve your overall listening experience. Soon, you will be able to share your audio experience with people around you, such as sharing music from your smartphone with family and friends. Smartphones, tablets, and laptops will allow you to listen to music and watch videos together.

“Bluetooth® LE has the potential to be used as an ALS across a variety of public applications.” 
– Andrew Thomas, Contacta

You will also be able to listen to public TVs at all kinds of public venues, such as gyms, bars, and restaurants. Plus, you will be able to improve your listening experience in the places you work or play. Public address systems will help you hear better at airports, theaters, conference centers, lecture halls, places of worship, and other venues.

According to Nikolai Bisgaard from the European Hearing Instrument Manufacturers Association (EHIMA), Auracast™ broadcast audio will enable easier listening of audio in venues where noise can prevent a quality experience. “For instance, TV monitors in public areas are normally muted, and you must read the transcribed text in ticker lines,” said Bisgaard. “With Auracast™ broadcast audio, you will be able to pick the sound directly in your hearing instruments, headsets, or earbuds and listen without disturbing other people.”

Enhanced Audio for People With Hearing Loss

Auracast™ broadcast audio will also improve the lives of people with hearing loss and introduce a new generation of hearing aids and assistive listening systems. Bisgaard says that this new feature will create amazing opportunities for streaming audio signals to large audiences without prior pairing of the source and hearing aids. “Large-area listening in public venues is currently the use case we believe will bring the most benefits for hearing aid users,” said Bisgaard.

“Large-area listening in public venues is currently the use case we believe will bring the most benefits for hearing aid users.” 
– Nikolai Bisgaard, EHIMA

According to Bisgaard, as it stands now, many people with hearing loss must have access to assistive listening systems (ALS) with direct streaming to fully enjoy sound in public venues where competing noise and reverberation pose serious challenges. “When an affordable, mainstream technology like Bluetooth technology can provide such services, we will see a proliferation of assistive listening systems to the benefit of hearing aid users across the world,” said Bisgaard.

Jeff Solum from Starkey says they expect to see the emergence of many more venues supporting assistive listening. With Auracast™ broadcast audio, the cost to equip venues will be more affordable, and it will be easier to deploy, ensuring assistive listening will become more widely available. “Currently, there is just no way to equip all the possible places offering live audio with telecoil systems,” said Solum. “But being able to place an RF audio gateway based on the new Bluetooth® LE standard just about anywhere there is a power source and an audio source is a complete game changer for people with hearing loss.”

Andrew Thomas from Contacta, an innovator of assistive listing technology, says installing large loop systems can be challenging and costly. “Bluetooth LE has the potential to be used as an ALS across a variety of public applications,” said Thomas. “There will be opportunities to develop new products as the technology develops, particularly outside of the ALS arena.”

Having direct access to audio will be a huge benefit for everyone, not just those with hearing loss. “Soon, you will be able to listen to your music player and also receive other types of audio from other devices without having to always be connected to those devices,” said Solum.

Phone Clipped Alt

Join In, Intuitively

Working groups within the Bluetooth Special Interest Group are currently hard at work defining the experience users might have when finding and joining Auracast™ broadcast audio and ensuring the process is easy and intuitive for all. Among the potential methods to be adopted are a few very familiar ones. And, not surprisingly, the smartphone will likely play a big role.  

It’s likely that you will be able to simply use your smartphone to:

Search for an Auracast™ broadcast audio signal the same way you search for and connect to a Wi-Fi network

Tap to hear, making access to audio broadcasts quick and easy

Scan a QR code to effortlessly join an audio broadcast

Learn more about Auracast™ broadcast audio.

FEATURED INNOVATION

Auracast™ Broadcast Audio

A new, global consumer service, Auracast™ broadcast audio will deliver audio accessibility and enhanced listening experiences for everyone, improving the way you engage with others and the world around you.

LEARN MORE

New Forecasts Highlight the Future of the Wireless Audio Market

Since its inception, audio has represented the largest solution area for Bluetooth® technology, and…

Upgrade Wireless Mic System To Support Auracast Via VOCE

Want to upgrade your wireless microphone system to support Auracast™? As long as there…

New Market Opportunities Enabled by Auracast™ Broadcast Audio

The arrival of LE Audio is set to transform the Bluetooth® audio ecosystem over…

LE Audio: The Future Of Wireless Sound

Introducing LE Audio: a new standard for Bluetooth technology on Galaxy devices. LE audio…

Explained: How to Join an Auracast™ Broadcast

Recently, Chuck Sabin, senior director of market development at the Bluetooth Special Interest Group…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

The 2022 State of Sound Report

The State of Sound report is an annual study featuring a summary of research…

Continuous Bluetooth LE Audio Innovation Enables Xiaomi to Explore New Use Cases in Audio

Since it was first introduced to the world, Bluetooth® technology has become increasingly relevant to…

Is Auracast™ Broadcast Audio the New Standard for Assistive Listening Systems?

It’s only been a few months, but the release of Auracast™ broadcast audio is…

What Product Developers & Public Locations Need to Know About Auracast Broadcast Audio

Download the presentation deck Bluetooth® technology has introduced Auracast™ broadcast audio, a new capability…

The Bluetooth LE Audio User Base Is Exponential: Here's Why

As SIG members and Bluetooth® connectivity experts, Qualcomm Technologies International, Inc. helped address the…

Auracast Simple Transmitter Best Practices Guide

This paper provides a set of clear, concise, and useful recommendations for product makers…

Full LE Audio Specification Crosses the Finish Line

The Bluetooth Special Interest Group (SIG) announced the completion of the specifications for LE…

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Featuring data and research from Strategy Analytics, this report helps readers and decision makers…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

LE Audio Through A Technical Lens

The word ‘Bluetooth’ has for a long time been synonymous with wireless audio playback…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

2022 Bluetooth Market Update

Featuring new market insights and industry forecasts from ABI Research and other analyst firms...

The Future Of Sound: Envisioning The Ecosystem Of Bluetooth LE Audio

When the Bluetooth 4.0 specification was released, Bluetooth Smart (now Bluetooth Low Energy (LE))…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

 Get Help