Building on nearly 25 years of audio Bluetooth® innovation, Bluetooth LE audio and Auracast™ broadcast audio are having a significant impact on audio market trends. “ABI Research expects Auracast™ broadcast audio capabilities to become a standard feature in Bluetooth audio and assistive listening devices, enabling a variety of innovative audio user experiences ranging from personal audio sharing to augmented and assistive listening in public venues,” said Andrew Zignani from ABI Research.
Analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth audio peripherals, and creating new scalability options for assistive listening solutions that open opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for LE Audio devices. Major smartphone companies, like Samsung and Xiaomi, have already updated their OS to support Auracast™ broadcast audio.
Below are a few of the recent audio market trends highlighted in the 2024 Bluetooth Market Update.
Bluetooth LE Audio will deliver enhanced audio performance. By providing higher audio quality at lower power, Bluetooth LE Audio enables audio developers to meet increasing consumer performance demands and drive continuous growth across the audio peripheral market (headsets, earbuds, hearing aids, etc.).
Despite post-pandemic challenges and economic slowdown, audio streaming device shipments are expected to see continued growth for the foreseeable future. Analysts predict 1.38x growth in annual Bluetooth® Audio Streaming device shipments from 2024 to 2028.
Earbud shipments continue to rise, leading the market. 448 million Bluetooth® earbuds are expected to ship in 2024, and by 2028, annual Bluetooth earbud shipments are forecasted to increase by 59 percent, climbing to 712 million.
Learn more about audio streaming market forecasts and trends in the Bluetooth Market Update.
FEATURED REPORT
2024 Bluetooth® Market Update
The 2024 Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.
約25年ものBluetooth®オーディオ領域におけるイノベーションを基に策定されたBluetooth LE AudioとAuracast™ ブロードキャスト オーディオは、現在、オーディオ市場のトレンドに大きな影響を及ぼしています。ABI ResearchのAndrew Zignani氏は次のように述べています。「Auracast™ ブロードキャスト オーディオ機能が Bluetoothオーディオデバイスおよび聴覚補助デバイスの標準機能となり、個人的なオーディオ共有に始まり公共の場での聴覚強化や聴覚補助に至るまでの幅広い領域で、多様かつ革新的なオーディオユーザー体験を可能にすると予測しています」
アナリストによる予測では、今後 5 年間で Auracast™対応デバイスおよび公共の場における導入の両方に、大幅な増加が見込まれます。それにより新たな体験が促進され、Bluetoothオーディオ周辺機器の価値が向上し、音声アクセシビリティに新たな可能性をもたらす聴覚補助ソリューションのための、新しい拡張性オプションの誕生が期待されます。Auracast™導入のこうした拡大は、LE Audio デバイスの導入速度に直接の影響を与えるでしょう。サムスンや Xiaomi などの大手スマートフォン企業は、すでに OS を Auracast™ ブロードキャスト オーディオ対応にアップデートしています。
ここではBluetooth市場動向2024年版で取り上げられたオーディオ市場のトレンドをいくつかご紹介します。
Bluetooth LE Audioは、オーディオ性能の向上をもたらします。より高い音質をより低い消費電力で実現できることから、オーディオ製品の開発者は性能に対するユーザーからの要求の高まりに応えることが可能になり、オーディオ周辺機器市場（ヘッドセット、イヤホン、補聴器など）全体の継続的な成長の推進力となると見込まれています。
新型コロナウイルスの世界的流行後に残された課題と経済の減速にもかかわらず、オーディオストリーミング機器の出荷台数は当面の間、継続的な拡大が予想されています。アナリストの予測では、Bluetooth®︎オーディオストリーミング機器の年間出荷台数は、2024年から2028年に1.38倍に成長する見通しです。
イヤホンの出荷台数は増加の一途をたどり、市場をリードしています。2024 年の Bluetooth®イヤホンの出荷台数は 4 億 4800 万台が見込まれます。2028 年までには 59% 増加し、7 億 1200 万台に達する予測です。
オーディオストリーミング市場の市場予測やトレンドについて、詳しくはBluetooth市場動向をご覧ください。
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