Building on nearly 25 years of audio Bluetooth® innovation, Bluetooth LE audio and Auracast™ broadcast audio are having a significant impact on audio market trends. “ABI Research expects Auracast™ broadcast audio capabilities to become a standard feature in Bluetooth audio and assistive listening devices, enabling a variety of innovative audio user experiences ranging from personal audio sharing to augmented and assistive listening in public venues,” said Andrew Zignani from ABI Research.
Analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth audio peripherals, and creating new scalability options for assistive listening solutions that open opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for LE Audio devices. Major smartphone companies, like Samsung and Xiaomi, have already updated their OS to support Auracast™ broadcast audio.
Below are a few of the recent audio market trends highlighted in the 2024 Bluetooth Market Update.
Bluetooth LE Audio will deliver enhanced audio performance. By providing higher audio quality at lower power, Bluetooth LE Audio enables audio developers to meet increasing consumer performance demands and drive continuous growth across the audio peripheral market (headsets, earbuds, hearing aids, etc.).
Despite post-pandemic challenges and economic slowdown, audio streaming device shipments are expected to see continued growth for the foreseeable future. Analysts predict 1.38x growth in annual Bluetooth® Audio Streaming device shipments from 2024 to 2028.
Earbud shipments continue to rise, leading the market. 448 million Bluetooth® earbuds are expected to ship in 2024, and by 2028, annual Bluetooth earbud shipments are forecasted to increase by 59 percent, climbing to 712 million.
Learn more about audio streaming market forecasts and trends in the Bluetooth Market Update.
FEATURED REPORT
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