A few months back, the Bluetooth Special Interest Group (SIG) held The AuracastTM Experience event in Japan at CEATEC 2023, collaborating with several member companies, including Intel Corporation. The Auracast™ Experience, an ongoing global initiative, allows participants experience personal audio sharing, unmuting of public TVs, and the ability to hear our best in public venues via Auracast™ broadcast audio.
For the Japan event, we had the opportunity to interview Mr. Tomoya Ito from Intel Corporation’s Japan technology team. We discussed their involvement in The AuracastTM Experience, their impressions of the event, and the feedback they received from participants.
Reflecting on The Auracast™ Experience With Mr. Tomoya Ito From Intel Corporation
How was your company involved in The Auracast™ Experience?
Intel already had Bluetooth® LE Audio-compatible products and had conducted a proof of concept (POC) for Auracast™ broadcast audio. Preparations for the practical use of Auracast™ broadcast audio for personal computers are in place. At this stage, we are consistently working towards making Auracast™ broadcast audio a reality for end users.
At The Auracast™ Experience, there were demonstrations involving the use of personal computers, and Intel is promoting Bluetooth LE Audio within the personal computer ecosystem, actively working to facilitate the adoption of Auracast™ broadcast audio as part of LE Audio, collaborating with accessory chip vendors and OS vendors. In the coming year, Intel plans to provide even more demonstrations.
What most surprised you at The Auracast™ Experience?
As a daily Bluetooth audio user, I was surprised by the entirely new use cases introduced during The Auracast™ Experience. From unmuting silent TVs to sharing a movie’s audio, each one was impressive – particularly the ability to synchronize with announcements at airports to ensure that you don’t miss out on important flight information. This allows you to hear announcements even while you’re concentrating on other tasks, which I found extremely convenient. I believe that Auracast™ broadcast audio will bring truly revolutionary new use cases to the personal computer ecosystem.
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What feedback did you receive from media, analysts, colleagues, and customers at the event?
There was a lot of excitement and anticipation surrounding the experience of a new Bluetooth® feature and all the possibilities that that entails. Everyone who was able to participate is now looking forward to seeing Auracast™ broadcast audio integrated into personal computers and related products, with many people telling us directly that they can’t wait for OSs and accessories to be made Auracast™ compatible.
What do you think people will be most excited about when they experience Auracast™ broadcast audio?
There is an expectation of even higher sound quality and lower latency with Auracast™ broadcast audio.
Bluetooth® audio is already widespread and enjoyed by many people, so the addition of such new features is likely to be greeted with great surprise and anticipation. There is an expectation of even higher sound quality and lower latency with Auracast™ broadcast audio, as well as anticipation for new use cases. Since it enables new user experiences that were not possible before, there is a lot of excitement building.
What are your expectations for the impact of Auracast™ broadcast audio on the audio market?
The new Auracast™ use cases can be expected to elevate the popularity and adoption of Bluetooth® audio to even greater levels. This will significantly boost the Bluetooth audio market, with Bluetooth audio devices associated with personal computers expected to grow right alongside it. We anticipate a growing interest in Bluetooth LE Audio and Auracast™ broadcast audio being made available on personal computers.
FEATURED INNOVATION
Auracast™ Broadcast Audio
Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.
Auracast™ Experienceで体感する、想像を超えた新たなオーディオユースケース
先ごろ、Bluetooth Special Interest Group（SIG）はCEATEC2023において、インテル株式会社を含むメンバー企業数社との協力のもとAuracast™ Experienceを開催しました。世界中で順次開催中のAuracast™ Experienceでは、参加者はAuracast™ ブロードキャスト オーディオの機能を用い、友人や家族など周囲の人々とのオーディオ共有、公共の場のテレビのミュート解除、公共の施設で最高の音で聴く体験ができます。
日本でのAuracast™ Experience開催にあたり、インテル株式会社技術本部の伊藤朋哉氏にインタビューする機会を得ました。Auracast™ Experienceにどのように関わられたか、またイベントに参加された印象や、参加者からどのようなフィードバックが得られたかなど、お話を伺いました。
Auracast™ Experienceを振り返って、インテル株式会社技術本部の伊藤朋哉氏とのQ&A
御社がAuracast™ Experienceにどのように関わられたか、教えてください。
インテルではBluetooth®︎ LE Audioに製品対応しており、すでにAuracast™ ブロードキャスト オーディオについても概念実証（Proof of Concept, POC）を実施しています。PCワイヤレスの観点からのAuracast™ ブロードキャスト オーディオの実用に向けた準備は整っています。現時点では、エンドユーザーに向けたAuracast™ ブロードキャスト オーディオの実用化に継続的に取り組んでいます。
今回のAuracast™ ExperienceではPCを使用したデモもありますが、インテルはPCエコシステムにおいてBluetooth LE Audioの普及を推進しており、Auracast™ ブロードキャスト オーディオもLE Audioの新しい機能の一部として、アクセサリーチップベンダー、そしてOSベンダーを含むパートナーと協力しながら普及に努めています。来年にはより多くのユーザー体験をインテルからデモなども通じて提供する予定です。
Auracast™ Experienceで最も驚かれたのはどのような点でしょうか。
個人的にもBluetoothは日常的にオーディオ視聴に活用していますが、今回のAuracast™ Experienceでは全く新しいユースケースが出てきた点に驚いています。無音テレビをミュート解除してオーディオを聴く、またオーディオを友人と共有して映画を見る、といったユースケースのすべてが、私たちにとって印象的でした。特に驚いた点としては、空港での音声アナウンスを同期させて、重要なフライト情報を聞き逃さないというユースケースです。集中して別の作業をしていてもアナウンスを聞けるところに、非常に利便性を感じました。Auracast™ ブロードキャスト オーディオはPCのエコシステムに、一種革命的な全く新しいユースケースをもたらすことができると考えています。
Auracast™ Experienceについて、メディアやアナリスト、同僚や顧客の方々からは、どのような反応やフィードバックがありましたか？
Bluetooth®︎の新しい機能であり、新しい使い方が可能になるということで、体験を楽しみにされる声が多かったです。参加した方は皆、Auracast™ ブロードキャスト オーディオがPCや関連製品に搭載されることを期待しています。OS、アクセサリ、PCを含むPCエコシステムにおいて、Auracast™に対応する準備が整うことを待ち望む声が多く聞かれました。
Auracast™ ブロードキャスト オーディオを実際に体験してみて、日本の人々が最も期待を覚えるのはどのような点だと思われますか？
Bluetooth®︎オーディオはすでに多くの人々に普及し、楽しまれています。そのBluetoothにこのような新しい機能が追加されるということが、非常に驚きを持って迎えられるのではないでしょうか。Auracast™ ブロードキャスト オーディオではさらなる高音質や低遅延性に加え、新しいユースケースへの期待があります。それによってこれまで体験できなかった新しいユーザー体験が可能になるため、多くの関心が寄せられると考えています。
Auracast™ ブロードキャスト オーディオがオーディオ市場に与える影響について、どのようにお考えですか？
AuracastTM ブロードキャスト オーディオの新しいユースケースによって、Bluetooth®︎オーディオの人気や普及のレベルがさらに高いものへと押し上げられ、Bluetoothオーディオ市場は今後いっそう大きく成長すると予想しています。PCに関連するBluetoothオーディオ市場も一緒に成長するでしょう。PCでBluetooth LE Audio、そしてAuracastTM ブロードキャスト オーディオを使いたいというユーザーが増えると期待しています。
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