The Latest Bluetooth Market Research

For the last few years, the Bluetooth Special Interest Group (SIG) has been working with ABI Research – a global leader in analyzing, tracking, and forecasting the transformation of the smart device and IoT markets –  to develop a wide range of market research note that highlight recent and upcoming Bluetooth® technology trends and forecasts. These reports help global IoT decision makers stay up to date on the role Bluetooth technology can play in their technical roadmaps.

Below is a list of market research reports released within the last year.

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2024 Bluetooth® Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, this annual report features new market insights that help technology leaders and industry experts stay up to date on the latest Bluetooth trends.

The 2024 Bluetooth® Market Update includes an overview of updated forecasts for LE Audio, Auracast™ deployments, and the transition from Bluetooth Classic Audio to LE Audio. The report also highlights the progression of new, high-volume markets, such as electronic shelf labels (ESL) and Ambient IoT.

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Auracast™ Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices. The report:

  • Outlines various hardware options and solutions tailored to specific use cases
  • Evaluates market potential across various venue types
  • Maps specific use cases to venues that are particularly conducive to retrofit solutions

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The Ambient IoT – The Emergence of a New Class of Bluetooth® IoT Devices

Over the past two years, the Ambient IoT has been a growing topic of discussion. This report from ABI Research and the Bluetooth SIG:

  • Offers a definition for the Ambient IoT
  • Outlines the targeted use cases
  • Highlights the next steps needed to capitalize on the Ambient IoT opportunity.

The report also explains the central role of Bluetooth® technology in addressing Ambient IoT use cases, characterized by its low power consumption, low cost, flexibility, interoperability, and scalability.

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How the Bluetooth® Electronic Shelf Label Standard Will Impact the Smart Retail Market

In this report, ABI Research explores how the recent arrival of the new Bluetooth® Electronic Shelf Label (ESL) standard will help create an interoperable ESL ecosystem that can address many of the challenges being faced by retail and other environments.  The research note:

  • Summarizes the primary verticals that benefit from ESLs and the key use cases within each
  • Deep dives into the retail market, including the growing pressures and market drivers within it as well as the benefits ESL can bring to retailers
  • Outlines the challenges with previous ESL technologies and the reasons behind the demand for standardization
  • Examines the benefits of the Bluetooth ESL standard and the impact it will have on ESL market forecasts

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LE Audio: The Future of Bluetooth® Audio

In this market research note, ABI Research outlines how the arrival of LE Audio will help establish new use cases and consumer experiences, open the audio ecosystem to new industry players, and enable the Bluetooth audio market to scale to new heights. This report:

  • Maps the multi-strategy transition from Classic Audio solutions to dual-mode solutions to single-mode LE Audio solutions
  • Outlines the path towards building a Bluetooth LE Audio ecosystem, including an overview of LE Audio device shipments by market segment
  • Introduces new market opportunities enabled by the emergence of Auracast™ broadcast audio, including public and private broadcast use cases for consumer and assistive listening applications, along with early adoption forecasts

Download the report

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2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.


Updated Market Trends for Bluetooth Location Services Solutions

A well-known and popular solution for audio streaming and wearable devices, Bluetooth® technology is now…

High-Accuracy Low-Power Secure Ranging using Bluetooth® Channel Sounding

Many applications use Bluetooth-based ranging and localization using received signal strength indication (RSSI), including…

Bluetooth® Low Energy Angle of Arrival Location Solution – Tags, Receiver, Antenna, Firmware, Application Software

The development of Bluetooth® Low Energy angle of arrival location solutions requires multi-disciplinary co-operation…

Distance Estimation Advantages Using Bluetooth® Channel Sounding

Bluetooth® Channel Sounding is an upcoming feature enables secure, fine ranging between two Bluetooth…

Exploring the Bluetooth LE PAwR Feature in Large-Scale Network Testing

Bluetooth™ LE recently introduced periodic advertising with responses (PAwR), a bidirectional communication feature with…

Using Bluetooth® Periodic Advertising with Response Feature to Control Wireless Battery Management Systems

In the beginning of 2023, Bluetooth SIG published a new version of Core specification,…

New Five-Year Forecasts for Bluetooth Data Transfer Devices

From household appliances and fitness trackers to health sensors and medical innovations, Bluetooth® technology…

Antenna Design for Small Bluetooth IoT Devices

In this whitepaper, we explore the challenges of antenna design for small Bluetooth devices…

Periodic Advertising with Responses (PAwR): Bidirectional Bluetooth Advertising Is Now Possible

If you’ve wondered whether advertising in Bluetooth Low Energy can be bidirectional, then this…

Recently Released: New Trends for Bluetooth Device Networks

Though more commonly associated with audio streaming and wearable devices, Bluetooth® technology also plays…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Bluetooth Developer Journey

As a leading player in the semiconductor industry committed to the development of cutting-edge…

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

Generic Health Sensor Design and Implementation Guide

The Generic Health Sensor (GHS) Design and Implementation Guide guides implementers of health sensor…

How Can Bluetooth® Technology Enable Digital Transformation Across the Industrial IoT?

Internet of Things (IoT) have come to be synonymous with connected devices during this…

How Bluetooth® NLC Standardizes Control for Smart Lighting

Discover how Bluetooth® NLC is paving a new path for lighting control and making…

Revolutionizing Online Order Fulfillment: Managing Mis Shipments

Discover how Wiliot, an ambient Internet of Things (IoT) pioneer, is revolutionizing the online…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

The Ambient IoT - The Emergence of a New Class of Bluetooth® IoT Devices

Over the past two years, the Ambient IoT has been a growing topic of…

Retail Pharmacy

A leading retailer is collaborating with Wiliot, an ambient Internet of Things (IoT) pioneer,…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

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