Life-Changing Audio Experiences – Introducing Bluetooth LE Audio and the New Brand of Auracast™ Broadcast Audio

Presenter: Lori Lee, Director, Marketing, APAC & China

Date and Time: 21 October, 13:30 JST

Description: 

Bluetooth technology, which has driven the market for more than 20 years, is celebrating a big year with the completion of the LE Audio Specification. LE Audio improves wireless audio performance, adds support for hearing aids and introduces Auracast™ broadcast audio, a new Bluetooth capability that will enhance the way we engage with others and the world around us. In the session, we will discuss how our lives are about to be changed by LE Audio, including market data and case studies. 

About the Conference: 
CEATEC is one of the largest technology exhibitions in Japan, held in October of every year since 2000. After three years of being held online, this year is going to be a hybrid-style event as CEATEC returns to convention hall Makuhari Messe while also being held virtually. The Bluetooth SIG will be hosting an offline session. CEATEC’s most recent offline event in 2019 welcomed 144,491 visitors over 4 days. The event typically hosts seminars and booths by over 300 different companies in the tech industry.