Bluetooth marketer forum 2026
Co-located at the Bluetooth Member Summit: Bellevue event, the Bluetooth marketer forum brings together marketing, product, and business leaders from across the Bluetooth ecosystem to explore the trends, features, and market opportunities shaping the future of Bluetooth experiences. Through analyst insights, member perspectives, interactive discussions, and collaborative sessions, attendees will gain practical insights they can apply to their products, marketing strategies, and business planning while building connections with peers across the industry.
As part of the event, attendees will also have the opportunity to attend the Bluetooth Member Summit plenary session, providing additional access to Bluetooth SIG updates, technology advancements, and discussions shaping the future of the Bluetooth ecosystem.
By bringing together market-focused conversations and access to the broader Bluetooth community, the forum offers a unique opportunity to better understand the market opportunities and technology trends that can help inform and shape your product and marketing strategies.
Please note: you must have a Bluetooth SIG user account to register and attend this event. If you do not currently have one, click here.
Event registration is $600 per attendee, which covers all sessions, daily breaks and lunches, plus evening social activities. Payment is collected by credit card during registration. Registration for the marketer forum is in the “Group Meetings” section of registration.
If your plans change, you can cancel anytime from the link on your confirmation page. Cancellations made at least two weeks before the event are eligible for an 80% refund—just submit a quick ticket request. No refunds are given for cancellations within two weeks of the event.
Hotel information
The Bluetooth marketer forum will take place at the Seattle Marriott Bellevue, located just a short walk from the Member Summit host hotel, Hyatt Regency Bellevue. The Bluetooth SIG room block is available at the Hyatt Regency Bellevue at a discounted rate of $289 per night (single/double room) + taxes and fees (includes Wi-Fi). Breakfast is not included. The room block link will be provided during registration.
All participants must agree to the Bluetooth Member Event Participation Agreement.
Agenda
DAY ONE: 17 September – Market opportunities and industry blueprints
9:15–10:30 AM: Bluetooth market outlook
A forward-looking view of key trends, growth areas, and emerging opportunities for Bluetooth® technology
1:30-2:45 PM: Automotive blueprint: Bluetooth opportunities in automotive transformation
Gain alignment on a forward-looking view of Bluetooth’s evolving role and opportunities in automotive, driven by major industry shifts such as electrification, shared mobility, and software-defined vehicles (SDVs). Join the discussion and help influence the priorities, use cases, and enabling technologies that will shape the next generation of Bluetooth innovation in the automotive ecosystem.
14:45-16:00 PM: Healthcare and wellness blueprint: Unlocking opportunities in connected healthcare
From hospital systems to consumer wellness solutions, healthcare is becoming increasingly connected, data-driven, and personalized. Explore the trends and opportunities transforming the industry and help define the Bluetooth-enabled capabilities, use cases, and priorities that can support the next generation of connected healthcare experiences.
16:15-17:30 PM: Industrial and manufacturing blueprint: Shaping the future of industrial innovation
Discover how manufacturers and industrial operators are leveraging connectivity to improve efficiency, visibility, and decision-making across operations. Collaborate with industry peers to identify emerging opportunities, high-impact use cases, and the Bluetooth capabilities that can support future industrial transformation.
DAY TWO: 18 September: Technology innovation and marketing activation
9:00–9:30 AM: Bluetooth roadmap and innovation priorities
Get a strategic overview of upcoming Bluetooth® technology innovations, enhancements, and development priorities that will drive future connected experiences.
9:30–10:30 AM: HDT launch playbook: A marketer’s guide to the new High Data Throughput feature
This session walks product marketers and communications teams through a curated view of the HDT launch plan—covering the market opportunity, feature positioning, priority use cases such as high-resolution and lossless audio, data-intensive use cases, and edge-AI enablement, and the go-to-market approach. Attendees will leave with a shared understanding of the key messages, launch timeline, and the supporting materials available to activate HDT with developers, partners, and end customers.
10:45-11:45 AM: High-Resolution Lossless Audio launch playbook: A marketer’s guide to the new High-Resolution and Lossless Audio feature
This session walks product marketers and communications teams through a curated view of the high-resolution and lossless audio launch plan—covering the market opportunity, core feature positioning, priority use cases across premium listening and content experiences, and the go-to-market approach. Attendees will leave with a shared understanding of the key messages, launch timeline, and the supporting materials available to activate the feature with developers, partners, and end customers.
12:45-13:45 PM: IP Link launch playbook: A marketer’s guide to the New IPv6-over-Bluetooth feature
This session walks product marketers and communications teams through a curated view of the IP Link launch plan—covering the market opportunity, feature positioning, priority use cases across smart home, industrial, and personal health, and the go-to-market approach. Attendees will leave with a shared understanding of the key messages, launch timeline, and the supporting materials available to activate IP Link with developers, partners, and end customers.
14:00-15:00 PM: Looking ahead: Ecosystem activation and marketing priorities
Get an early look at upcoming Bluetooth SIG campaigns, member engagement opportunities, and marketing priorities for emerging applications. Learn how members can participate in future marketing campaigns and activities.
15:00-16:00 PM: Member roundtable, discussion, and wrap up
Share insights and marketing challenges, and discuss future Bluetooth SIG programs, campaigns, and member engagement initiatives.
