The Bluetooth SIG and hearing aid industry suppliers have been collaborating to enhance Bluetooth^® technology to better meet the needs of people with hearing loss, improving audio accessibility. This session provides an overview of the next generation of Bluetooth audio, LE Audio, and how a new capability, Auracast^™ broadcast audio, will deliver enhanced audio experiences in public places for users of all hearing instruments, including hearing aids, cochlear implants, and consumer audio devices.