The latest Bluetooth development may not yet be on everyone’s radar, but Auracast­™ broadcast audio is set to revolutionize sound sharing. By allowing an audio source device to broadcast to an unlimited number of receivers, this location-based broadcast application (with a user interface similar to Wi-Fi hotspots) could dramatically change how people consume content and interact with their environment. Better yet, Auracast™ will be viable across multiple end markets – from hearing-impaired support services through mass information systems to hospitality.