Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing audio innovation, Auracast™ broadcast audio. Since then, the market has been a buzz, excited by the potential use cases this revolutionary change to audio broadcasting will enable.
Auracast™ broadcast audio will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you. Attendees at The Auracast™ Experience in Barcelona and Taipei have already heard firsthand how Auracast™ broadcast audio can help the world sound better. Soon, the rest of the world will hear how this audio innovation can create new public and private audio-sharing and broadcast use cases for consumer and assistive listening applications.
According to ABI Research, analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth® audio peripherals, and creating new scalability options for assistive listening solutions that open new opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for LE Audio devices.
As noted in a recent article published in Forbes, ABI Research expects deployments of Auracast™ solutions to accelerate more rapidly in the second half of the decade as LE Audio-enabled transmitter and receiver devices proliferate. By 2027, there will be more than 3 billion LE Audio-enabled devices on the market, which will, in turn, incentivize nearly 2.5 million public venues to deploy Auracast™ broadcast transmitters globally by 2030.