Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing audio innovation, Auracast™ broadcast audio. Since then, the market has been a buzz, excited by the potential use cases this revolutionary change to audio broadcasting will enable.

Auracast™ broadcast audio will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you. Attendees at The Auracast™ Experience in Barcelona and Taipei have already heard firsthand how Auracast™ broadcast audio can help the world sound better. Soon, the rest of the world will hear how this audio innovation can create new public and private audio-sharing and broadcast use cases for consumer and assistive listening applications.

Analyst Forecasts

2 5 million auracast broadcast audio locations will be deployed globally by 2030

According to ABI Research, analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth® audio peripherals, and creating new scalability options for assistive listening solutions that open new opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for Bluetooth LE Audio devices.

As noted in a recent article published in Forbes, ABI Research expects deployments of Auracast™ solutions to accelerate more rapidly in the second half of the decade as Bluetooth LE Audio-enabled transmitter and receiver devices proliferate. By 2027, there will be more than 3 billion Bluetooth LE Audio-enabled devices on the market, which will, in turn, incentivize nearly 2.5 million public venues to deploy Auracast™ broadcast transmitters globally by 2030.

Master Icon File Paper


LE Audio: The Future of Bluetooth® Audio

Get new forecasts about when and which audio devices will adopt Auracast™ broadcast audio, along with predictions for when public locations will deploy this new Bluetooth capability to enable new audio use cases in their venues.


New Audio Use Cases

Auracast™ broadcast audio promises to unlock a whole new scope of audio use cases. The Forbes article goes on to note that with Auracast™ broadcast audio, mobile users will have greater accessibility and enhanced visitor experiences in public venues, such as cinemas, airports, gyms, sports venues, places of worship, and town halls. These experiences include:

Auracast Outdoor Movie 1 1200x628 Logo

  • Receiving on-demand public audio broadcast from public speakers right into their earbuds
  • Sharing audio content live with family and friends
  • Receiving announcements
  • Tuning into movie audio
  • Listening to live sports games broadcast on a public TV
  • Hearing streams in multiple languages, even on silent TVs

The Forbes article predicts that, in the longer term, Auracast™ broadcast audio will also be leveraged for conversations at reception desks, service counters, and other one-to-one scenarios.

ABI Research expects mainstream consumer audio products and hearing devices to add support for Auracast™ broadcast audio this year. It’s also forecasted that we’ll see initial deployments in public venues before 2024, delivering life-changing audio experiences to more consumers in their daily scenarios.

Check out these great Auracast™ resources to learn more about Auracast™ broadcast audio.


Auracast™ Broadcast Audio

Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.


ABI Snapshot – Key findings from the 2024 Bluetooth Market Update

In this ABI Snapshot, ABI Research’s Senior Director Andrew Zignani and Bluetooth SIG’s Market…

Auracast™ - Hear, There and Everywhere

Most everyone reading this enjoys the benefits of Bluetooth®. Providing short-range wireless point-to-point solutions…

Now Available: Auracast™ Developer Best Practice Guides公開中:Auracast™開発者向けベストプラクティスガイド

When Bluetooth® LE Audio was released, it introduced broadcast audio to Bluetooth technology. This…

How to Build an Auracast Assistant

This document covers the basic design principles for building an Auracast™ assistant, explaining the…

How to Build an Auracast Transmitter

This document covers the basic design principles for building an Auracast™ transmitter, explaining the…

How to Design Auracast Earbuds

This document covers the basic design principles for building Auracast™️ earbuds and other receiver…

Bluetooth® LE Audio and Auracast Going Mainstream Will Redefine Wireless Audio

Three-and-a-half years on from the Bluetooth Special Interest Group’s (SIG) announcement of a new…

The Future of Connectivity: Embracing Bluetooth Low Energy Audio and Auracast™

The hearing industry is constantly challenging themselves to help those with hearing loss stay…

Transforming Spaces with Bluetooth LE Audio Auracast

In this video, we introduce the new NXH3675 Bluetooth LE chipset from NXP Semiconductors,…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

 Get Help