Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing audio innovation, Auracast™ broadcast audio. Since then, the market has been a buzz, excited by the potential use cases this revolutionary change to audio broadcasting will enable.
Auracast™ broadcast audio will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you. Attendees at The Auracast™ Experience in Barcelona and Taipei have already heard firsthand how Auracast™ broadcast audio can help the world sound better. Soon, the rest of the world will hear how this audio innovation can create new public and private audio-sharing and broadcast use cases for consumer and assistive listening applications.
Analyst Forecasts
According to ABI Research, analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth® audio peripherals, and creating new scalability options for assistive listening solutions that open new opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for Bluetooth LE Audio devices.
As noted in a recent article published in Forbes, ABI Research expects deployments of Auracast™ solutions to accelerate more rapidly in the second half of the decade as Bluetooth LE Audio-enabled transmitter and receiver devices proliferate. By 2027, there will be more than 3 billion Bluetooth LE Audio-enabled devices on the market, which will, in turn, incentivize nearly 2.5 million public venues to deploy Auracast™ broadcast transmitters globally by 2030.
New Audio Use Cases
Auracast™ broadcast audio promises to unlock a whole new scope of audio use cases. The Forbes article goes on to note that with Auracast™ broadcast audio, mobile users will have greater accessibility and enhanced visitor experiences in public venues, such as cinemas, airports, gyms, sports venues, places of worship, and town halls. These experiences include:
- Receiving on-demand public audio broadcast from public speakers right into their earbuds
- Sharing audio content live with family and friends
- Receiving announcements
- Tuning into movie audio
- Listening to live sports games broadcast on a public TV
- Hearing streams in multiple languages, even on silent TVs
The Forbes article predicts that, in the longer term, Auracast™ broadcast audio will also be leveraged for conversations at reception desks, service counters, and other one-to-one scenarios.
ABI Research expects mainstream consumer audio products and hearing devices to add support for Auracast™ broadcast audio this year. It’s also forecasted that we’ll see initial deployments in public venues before 2024, delivering life-changing audio experiences to more consumers in their daily scenarios.
Check out these great Auracast™ resources to learn more about Auracast™ broadcast audio.
