Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing audio innovation, Auracast™ broadcast audio. Since then, the market has been a buzz, excited by the potential use cases this revolutionary change to audio broadcasting will enable.

Auracast™ broadcast audio will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you. Attendees at The Auracast™ Experience in Barcelona and Taipei have already heard firsthand how Auracast™ broadcast audio can help the world sound better. Soon, the rest of the world will hear how this audio innovation can create new public and private audio-sharing and broadcast use cases for consumer and assistive listening applications.

Analyst Forecasts

2 5 million auracast broadcast audio locations will be deployed globally by 2030

According to ABI Research, analysts expect to see significant growth in Auracast™ enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth® audio peripherals, and creating new scalability options for assistive listening solutions that open new opportunities for audio accessibility. This growth in Auracast™ deployments will directly impact the speed of adoption for LE Audio devices.

As noted in a recent article published in Forbes, ABI Research expects deployments of Auracast™ solutions to accelerate more rapidly in the second half of the decade as LE Audio-enabled transmitter and receiver devices proliferate. By 2027, there will be more than 3 billion LE Audio-enabled devices on the market, which will, in turn, incentivize nearly 2.5 million public venues to deploy Auracast™ broadcast transmitters globally by 2030.

Master Icon File Paper


LE Audio: The Future of Bluetooth® Audio

Get new forecasts about when and which audio devices will adopt Auracast™ broadcast audio, along with predictions for when public locations will deploy this new Bluetooth capability to enable new audio use cases in their venues.


New Audio Use Cases

Auracast™ broadcast audio promises to unlock a whole new scope of audio use cases. The Forbes article goes on to note that with Auracast™ broadcast audio, mobile users will have greater accessibility and enhanced visitor experiences in public venues, such as cinemas, airports, gyms, sports venues, places of worship, and town halls. These experiences include:

Auracast Outdoor Movie 1 1200x628 Logo

  • Receiving on-demand public audio broadcast from public speakers right into their earbuds
  • Sharing audio content live with family and friends
  • Receiving announcements
  • Tuning into movie audio
  • Listening to live sports games broadcast on a public TV
  • Hearing streams in multiple languages, even on silent TVs

The Forbes article predicts that, in the longer term, Auracast™ broadcast audio will also be leveraged for conversations at reception desks, service counters, and other one-to-one scenarios.

ABI Research expects mainstream consumer audio products and hearing devices to add support for Auracast™ broadcast audio this year. It’s also forecasted that we’ll see initial deployments in public venues before 2024, delivering life-changing audio experiences to more consumers in their daily scenarios.

Check out these great Auracast™ resources to learn more about Auracast™ broadcast audio.


Auracast™ Broadcast Audio

Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.


The Rise and Rise of Bluetooth

Near ubiquitous wireless tech is making everyday life simpler, safer, and healthier for billions.…

A Guide to Bluetooth® Auracast™ Broadcast Audio

How we tune into our surrounding world has been elevated with the advent of…

Reinventing Retail in the Connectivity Age

Despite the surge in e-commerce both before and during the pandemic, physical retail still…

Simultaneous Translation Using Auracast Broadcast AudioAuracast™广播音频如何使公共场所的无声电视静音

Watch how Auracast™ broadcast audio will become the new way to offer simultaneous translation…

Auracast™ Broadcast Audio Transforms Sound Sharing

The latest Bluetooth development may not yet be on everyone’s radar, but Auracast­™ broadcast…

Mr. Beacon Podcast: Snapdragon Sound with Mike Canevaro

This episode of the Mr. Beacon Podcast explores the revolutionary world of Bluetooth audio.…

Momentum for Auracast™ Broadcast Audio Continues to Pick Up Speed

Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing…

The State of Sound: Soundbites

In this Soundbites edition, we focus on the role of Bluetooth® LE Audio in…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

The 2022 State of Sound Report

The State of Sound report is an annual study featuring a summary of research…

Auracast Simple Transmitter Best Practices Guide

This paper provides a set of clear, concise, and useful recommendations for product makers…

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Featuring data and research from Strategy Analytics, this report helps readers and decision makers…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

 Get Help