Media Center

Auracast™ Broadcast Audio Media Kit

INTRODUCING

Auracast™ broadcast audio is a new Bluetooth® capability that will deliver life-changing audio experiences. It will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you. 

Video Library

Introducing AuracastTM Broadcast Audio

The Next Generation of Assistive Listening is Here

MARKET RESEARCH

LE Audio: The Future of Bluetooth® Audio

Get new forecasts about when and which audio devices will adopt Auracast™ broadcast audio, along with predictions for when public locations will deploy this new Bluetooth capability to enable new audio use cases in their venues.

Download

Quotes

The impact of Bluetooth audio has been massive. A simple, wireless audio connection between two Bluetooth devices has helped make our roads safer, our lives more productive, and our relationship with music, podcasts, video streaming, and all types of personal audio more convenient and joyful. The launch of Auracast™ broadcast audio will trigger another massive change in the wireless audio market. The ability to broadcast and share audio using Bluetooth technology will reshape personal audio and enable public venues and spaces to deliver audio experiences that will improve visitor satisfaction and increase accessibility.

Mark Powell, CEO of the Bluetooth SIG

The ability to pair your smartphone to your earbuds or headphones using Bluetooth technology has brought new levels of enjoyment and convenience to personal audio and is now a part of the fabric of our lives. The introduction of Auracast™ broadcast audio will enable us to move from personal wireless listening experiences to shared wireless listening experiences, unlocking the full potential of wireless audio and bringing even more value and delight to our customers.

Zeng Xuezhong, President of Xiaomi Smart Phone

Bluetooth technology is extending its track record of innovation with the launch of Auracast™ broadcast audio. We are proud to work with the Bluetooth SIG and are excited to see this capability provide consumers with new, imaginative ways to connect with each other and hear their world.

Peter Liu, Pixel Ecosystem Products at Google

While current assistive listening systems, such as inductive loops, have been providing great benefit to people with hearing loss, they suffer from a number of challenges that have limited their deployment, including poor quality, high cost, and lack of privacy. Auracast™ broadcast audio is well positioned to become an advanced, new assistive listening system that will be significantly easier and lower cost to deploy while offering higher audio quality and greater privacy, improving audio accessibility and promoting better living through better hearing.

Nick Hunn, CTO of WiFore

Hearing and understanding speech in various environments can be a daily struggle for people with any degree of hearing loss. Audio quality innovations can benefit everyone, while also improving communication access to those with hearing loss. Having choices in technology to meet the varying needs of people with hearing loss is critical. The advent of technologies like Auracast™ broadcast audio has the potential to give people who wear hearing aids and cochlear implants an important new option for hearing access in their everyday lives.

Barbara Kelley, executive director of the Hearing Loss Association of America

Auracast™ broadcast audio is set to transform the way the world engages with wireless audio, enabling innovative new user experiences while delivering the next generation of assistive listening technology across a wide range of public venues. ABI Research expects the wireless and assistive listening industries to rapidly embrace LE Audio and Auracast™ technology, enabling more and more people to share their audio experiences with others, tune in to public broadcasts, and provide the hearing impaired with an easy to use, standardized, interoperable, and consistent assistive listening experience.

Andrew Zignani, Research Director at ABI Research

Real-world Auracast™ locations

See how forward-thinking venues are already putting Auracast™️broadcast audio into action—bringing next-generation audio experiences to life today.

The Auracast™ Experience goes global

The Auracast™ Experience is a series of immersive exhibits that allow visitors to experience a day in a life with Auracast™ broadcast audio.

Learn More

Answers to common questions

Infographic

What’s the range?

Infographic

Is the number of Auracast™ receivers really unlimited?

Infographic

Can you add Auracast™ support to existing devices?

Related resources

View all resources