Recently, the Bluetooth Special Interest Group (SIG) hosted The Auracast™ Experience at Tech-G in Shanghai, collaborating with member companies, including Intel and Xiaomi, to showcase new life-changing audio experiences. The Auracast™ Experience featured three sample environments, including an airport bar, an airport gate, and an auditorium, helping visitors experience a day in the life with Auracast™ broadcast audio.

Following the event, I spoke with Ross Wu, wireless account manager for Intel, and Zubo Tan, software R&D engineer for Xiaomi Technology Co., Ltd, about their experience and the impression they got from how participants reacted to it.

A Recap of The Auracast™ Experience at Tech G


How was your company involved in The Auracast™ Experience?

Ross: As a collaborator, we aim to interact more with our customers and gain a better understanding of what they expect from Auracast™ broadcast audio.

Zubo: Xiaomi interacted as a collaborator of The Auracast™ Experience. We brought a mobile phone enabled by Auracast™ broadcast audio, the Redmi K60 Supreme, which allows users to experience the fun of sharing their audio through Auracast™ broadcast audio in advance. At the event, an R&D engineer from Xiaomi introduced the current development of Auracast™ broadcast audio to the audience and answered their questions.

What most surprised you at The AuracastTM Experience?

Ross: The scenarios built at the event impressed me a lot and captured everyone’s imagination. For example, the airport scenario inspired users’ imagination and grew anticipation for the products enabled by Auracast™ broadcast audio.

Zubo: The guided tour and real-time experience of the demo impressed me a lot and enabled users to experience the convenience brought by this technology in advance. The main features of Auracast™ broadcast audio include unmuting your world, sharing your audio, and hearing your best. The experience is advanced as these scenarios are not covered by the previous technology.

Master Icon File Paper


LE Audio: The Future of Bluetooth® Audio

Get new forecasts about when and which audio devices will adopt Auracast™ broadcast audio, along with predictions for when public locations will deploy this new Bluetooth capability to enable new audio use cases in their venues.


What feedback did you receive from media, analysts, colleagues, and customers at the event?

Ross: In addition to Auracast™ broadcast audio, more inquiries were made about the use cases enabled by this technology. For example, some media asked if they could use the technology at the event and whether it would be useful for users. We have seen a lot of anticipation for this technology.

Zubo: In general, the audience included users, downstream vendors, and upstream chip developers, all of them showing great interest in the live experience and product roadmap of Auracast™ broadcast audio. The fact that Bluetooth® audio is well recognized by users ensures that the industry will further enhance our confidence in developing products enabled by Auracast™ broadcast audio.


What do you think people will be most excited about when they experience Auracast™ broadcast audio?

Ross: Unlocking many scenarios. For example, when I go to the airport, I really want to be able to receive a broadcast of the gate announcements directly in my personal listening device so I avoid missing any important information or announcements. Auracast™ broadcast audio makes that come true. I believe it will unlock more amazing scenarios in the future.

Zubo: Auracast™ broadcast audio makes connection easier as its unique audio sharing feature eliminates any previous complications when pairing Bluetooth® technology. By enabling switching between scenarios, it boosts audio receiving in public places.

What are your expectations for the impact of the Auracast™ broadcast audio on the audio market?

Ross: I believe Auracast™ broadcast audio will significantly impact the broader audio market. Bringing it to more end users will require joint efforts between the Bluetooth SIG, Intel, and many other companies, including transmitter devices, headsets, and mobile phone vendors; all will be players in the whole ecosystem. Therefore, I think the impact will be broad. Beyond vendors, customers and end users will experience the biggest impact as more features are available in the future.

Zubo: Auracast™ broadcast audio is a new technology that disrupts the traditional interaction mode of Bluetooth® Classic pairing. The interaction enabled by it will inspire more innovative products, introduce application scenarios that are not covered by Bluetooth Classic technology, enhance the diversity of the Bluetooth audio market, and expedite more applications for products related to Auracast™ broadcast audio. We expect Auracast™ broadcast audio will be the future of the industry, and Xiaomi will continue to support the evolvement of this technology.


Auracast™ Broadcast Audio

Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.


Advancing Audio Accessibility For All

How can we make hearing more inclusive and accessible for all? Get the key…

The Auracast Experience Japan - Member Companies Expect to See Bluetooth Technology Leading Japan's Audio Market

Recently the Bluetooth Special Interest Group (SIG), in collaboration with several member companies, including…

Top 5 Auracast Assistive Listening System Resources Released in 2023

This year, the Bluetooth Special Interest Group (SIG) and members of the Bluetooth community…

The Auracast™ Experience Makes a Big Impact in Shanghai and Tokyo

Share your audio, unmute your world, and hear your best — all of this…

New Audio Experiences Showcased in Shanghai at Tech G

Recently, the Bluetooth Special Interest Group (SIG) hosted The Auracast™ Experience at Tech-G in…

Top Auracast Resources Released This Year

Last year, the Bluetooth Special Interest Group (SIG) released an audio innovation that will…

The Auracast™ Experience Comes to CEATEC and Tech G

Auracast™ broadcast audio is a new Bluetooth® capability that enables an audio transmitter (smartphone,…

The 2023 State of Sound Report: A global analysis of audio consumer behaviors and desires

The State of Sound report compiles key findings from extensive audio research with consumers…

The Rise and Rise of Bluetooth

Near ubiquitous wireless tech is making everyday life simpler, safer, and healthier for billions.…

A Guide to Auracast™ Broadcast Audio

How we tune into our surrounding world has been elevated with the advent of…

Simultaneous Translation Using Auracast Broadcast AudioAuracast™广播音频如何使公共场所的无声电视静音

Watch how Auracast™ broadcast audio will become the new way to offer simultaneous translation…

Mr. Beacon Podcast: Snapdragon Sound with Mike Canevaro

This episode of the Mr. Beacon Podcast explores the revolutionary world of Bluetooth audio.…

The State of Sound: Soundbites

In this Soundbites edition, we focus on the role of Bluetooth® LE Audio in…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

The 2022 State of Sound Report

The State of Sound report is an annual study featuring a summary of research…

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Featuring data and research from Strategy Analytics, this report helps readers and decision makers…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

 Get Help