Wireless Congress 2023

New Bluetooth® Technology: Periodic Advertising with Response Will Bring Digital Benefits to Physical Stores


Martin Woolley

Technology Consultant

Bluetooth SIG

Date and Time: 8 November, 14:00 CET


Bluetooth® technology defines an operating mode called periodic advertising which allows a device to broadcast data in accordance with a deterministic, precisely timed schedule. This capability has been enhanced to create the new Periodic Advertising with Response (PAwR) operating mode. PAwR allows devices that receive periodic advertisements to transmit responses back to the broadcaster. PAwR makes periodic advertising a bidirectional communication mode and allows large, one-to-many topologies to be created. PAwR will enable the creation of new products governed by new Bluetooth® profiles. The Electronic Shelf Label (ESL) profile brings the benefits of standardisation to the world of electronic shelf labels, which deliver new customer service and efficiency benefits to physical stores. Bluetooth ESL leverages periodic advertising with responses (PAwR). This talk will explain the new Bluetooth PAwR feature and use the ESL profile to illustrate how it will enable further digitalization of physical stores.
About the Conference:

Wireless Congress: Systems & Applications will celebrate its 20th anniversary on 7-8 November in Munich.  Keynotes, technical presentations, panel discussions, and tutorials will be offered to the attendees covering topics including Bluetooth® technology.  Parallel to the conference, there will again be an accompanying tabletop exhibition.

Bluetooth is a supporting partner of the conference.

Especially for the 20th anniversary of the congress, we are offering a 20% discount for our members.

Registration: www.wireless-congress.com

Related Resources:

Report: How the Bluetooth® Electronic Shelf Label Standard Will Impact the Smart Retail Market

Blog: Benefits of the Bluetooth Electronic Shelf Label Standard

 Get Help