The Things Conference 2025
The 8th edition of The Things Conference, the most exciting event about LoRaWAN® and IoT, is happening on 23-24 September 2025 in Amsterdam, The Netherlands!
Join 70+ industry frontrunners and 1500+ attendees for a two-day deep dive into the entire IoT stack: from LoRaWAN and Cellular IoT to Edge AI, Embedded Systems, and Smart Devices.
Whether you are looking to explore new IoT opportunities or mass-scale your existing solutions, The Things Conference 2025 is the place to be!
Advancing Bluetooth® technology: New and upcoming major enhancements
Presenter: Damon Barnes | Bluetooth SIG
Description: With over 5 billion devices shipping annually, Bluetooth® technology is the most widely deployed wireless standard worldwide. According to ABI Research, 7.7 billion Bluetooth devices are projected to ship by 2029, reflecting a 9% compound annual growth rate (CAGR) over the next five years.
The Bluetooth technology roadmap is foundational to the ongoing evolution and growth of the globally interoperable Bluetooth ecosystem. In this presentation, Damon Barnes, Director of technical marketing, will provide an overview of recent major enhancements like Bluetooth® Channel Sounding and key upcoming projects, including the latest on Bluetooth® High Data Throughput, Bluetooth® Ultra Low Latency HID, and an initiative to expand operation of Bluetooth technology in higher frequency band.
Bluetooth® technology meets LoRaWAN: A practical guide to hybrid connectivity in IoT products
Presenter: Donatien Garnier | Blecon
Description: Bluetooth® LE and LoRaWAN address distinct but complementary connectivity challenges: Bluetooth® technology excels in flexible, low-power applications and seamless user interaction, while LoRaWAN offers long-range, low-bandwidth communication ideal for wide-area monitoring and alerting. But what happens when you combine them?
In this session, we’ll explore how integrating Bluetooth® and LoRaWAN technologies unlocks advanced capabilities such as flexible data delivery, rich telemetry and diagnostics, and simplified device commissioning. Drawing on real-world examples, we’ll demonstrate how hybrid designs can improve device lifecycle management, simplify operations, and enable scalable, efficient deployments.
Attendees will gain insights into:
- How Bluetooth® technology and LoRaWAN can work together to support a wide range of IoT use cases
- Using Bluetooth® technology for tasks like OTA updates and commissioning, and LoRaWAN for low-latency data delivery and alerting
- Architectural patterns and implementation strategies for hybrid IoT devices that optimise for coverage, power efficiency, and deployment simplicity
Advancing Bluetooth® technology: New and upcoming major enhancements
Presenter: Mikko Savolainen | Silicon Labs
Description: Bluetooth® technology continues to evolve rapidly, offering new capabilities that enhance wireless performance, reliability, and scalability in IoT applications. In this session, Silicon Labs will explore two of the most transformative features in the latest Bluetooth specifications: Bluetooth® Periodic Advertising with Responses (PAwR) and Bluetooth® Channel Sounding. Bluetooth® PAwR enables ultra-low-power, scalable communication ideal for applications like electronic shelf labels and large-scale sensor networks. Channel Sounding introduces advanced, secure ranging capabilities, significantly improving Bluetooth’s location and positioning precision. These features unlock new use cases in asset tracking, smart retail, industrial IoT, and more. Learn how these cutting-edge Bluetooth solutions are enabling the next generation of connected devices. Whether you’re building large mesh networks or precision location services, this talk will help you stay ahead in the evolving IoT landscape.
