ABI Snapshot - How the Bluetooth® Electronic Shelf Label Standard Will Impact the Smart Retail Market

ABI Research Senior Director Andrew Zignani and Bluetooth SIG’s Senior Product Marketing Manager Kayla Myrhow discuss the ins and outs of Bluetooth® Electronic Shelf Label (ESL) standard, including where this market is headed, what challenges lie ahead for ESL growth, and how retailers can take advantage of the potential within this technology.

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