SEAT Conference
SEAT was founded in 2007 to connect sports technology executives to solve problems. 2025 will be the 16th edition of SEAT with attendees working across venues, IT, data, BI, digital, sponsorship and ticketing with a focus to enhance the fan experience and drive revenue. SEAT is where you can share insights and learn from your peers and industry leaders. Bluetooth SIG will exhibit with Listen Technologies at the conference.
Breaking barriers: How Auracast™ broadcast audio is redefining accessibility in sports & entertainment venues
Presenter:
Chuck Sabin
VP, technology and market development, Bluetooth SIG
Date and time: 1 July, 2025, 12:00pm CST
Presentation summary:
In the evolving landscape of fan experience, accessibility is no longer just about compliance—it’s about inclusion, innovation, and elevating the event for everyone. Join us for an in-depth look at how Auracast™ broadcast audio, a new capability from Bluetooth® technology, is transforming the way fans engage in stadiums and arenas.
This session, presented in collaboration with Listen Technologies and the Bluetooth Special Interest Group (SIG), will explore how Auracast™ enables high-quality, low-latency audio to be transmitted to an unlimited number of devices—unlocking a revolutionary listening experience for all attendees, not just those with hearing loss. Whether it’s clearer play-by-play commentary, multilingual broadcasts, or audio-described content for visually impaired fans, Auracast opens a world of possibilities.
We’ll be joined by a third-party partner actively deploying this technology in major venues to discuss real-world applications, implementation strategies, and the powerful impact it has on inclusivity, fan satisfaction, and venue differentiation.
From enhancing assistive listening to enriching the in-venue audio experience for the masses, this session will demonstrate why accessibility is the new frontier of premium fan engagement.
