Progressing from
Proximity to Positioning

Bluetooth® technology is the standard for creating proximity solutions used for point of interest (PoI) information and item finding as well as positioning systems such as real-time locating systems (RTLS) for asset tracking and indoor positioning systems (IPS) for wayfinding.

Key Use Cases

Advancements in Bluetooth technology are enabling powerful, low-cost proximity solutions and positioning systems.










POINT OF INTEREST INFORMATION

Retailers adopted point of interest (PoI) information beacons early, but smart buildings, smart industry, and smart cities are now discovering how beacons can improve the quality of life for citizens and enhance the visitor experience.

ITEM FINDING 

A growing number of consumers are attaching Bluetooth tags to keys, wallets, purses, and other personal property. When an item with a tag is misplaced, the user simply launches an application on their smartphone to locate it.

ASSET TRACKING

Bluetooth technology is powering rapid growth in real-time location services (RTLS) solutions used for tracking assets and people, whether that’s locating tools and workers in a warehouse or medical devices and patients in a hospital.

WAYFINDING

From airports and train stations to museums and stadiums, Bluetooth indoor positioning systems (IPS) have quickly become the standard for overcoming the indoor coverage challenges of GPS, helping visitors navigate their way through complex facilities.

FEATURED INFOGRAPHIC

Bluetooth Location Services Infographic

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

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